The U.S. sportswear brand has been ranked as the world's most valuable apparel brand for the seventh consecutive year, despite its brand value going down 13% to US$30.4 billion, according to the Brand Finance Apparel 50 - 2021 report.
Though Nike was by far the top brand, Gucci followed in second place, ahead of Adidas and the only luxury brand to make the top 10.
Benefitting from significant growth this year, Nike's brand value increased by 9 percent to $33.2 billion, per Brand Finance, putting the Beaverton, Oregon-based sportwear titan in the number 1 spot for the eighth year in a row, followed by Louis Vuitton, which nabbed the second-place spot from Gucci, which fell from ...
In 2021, the US sporting goods company topped the ranking for the seventh time in a row, answering the question: “Is Nike the biggest sports brand on the globe?” Oh, yes!
Nike leads the pack of most popular sportswear brands in the U.S., followed by Lululemon and Adidas, respectively, according to a study by Rakuten, which offers coupons and cash-back services at more than 3,500 stores across the U.S.
The best selling shoes ever made by Nike are the Air Force 1, approximately 10 million pairs are sold around the world in a year.
Brand Rank – Gucci vs Louis Vuitton
Louis Vuitton is currently ranked as the world's No. 1 luxury brand, with a brand valuation topping $30 billion, While Gucci is ranked at No. 4 luxury brand.
A new study has revealed that Louis Vuitton is the most popular luxury brand in the world. The illustrious French fashion house came out on top in the latest research by Ubuy, an international shopping platform and popular global marketplace for luxury goods.
Nike is also becoming the next big luxury fashion house through its partnerships.
With annual revenue of $22.12 billion, Adidas is the biggest competitor of Nike. The brand actively serves across 55 countries via more than 2500 stores worldwide. Founded in 1924 by Adolf Dassler and Rudolf Dassler, the brand is the largest sportswear manufacturer in Europe and the second-largest globally.
Nike Business Model
The company makes money primarily from footwear. As of 2022, over 62% of revenues came from footwear and 29% from apparel. The most successful Nike brand is the Jordan Brand, which in 2022 generated $5.2 billion in revenue.
Gucci. Gucci is the second most popular luxury brand online this year. Italian luxury fashion house Gucci loses its crown for the first time in 2023, dropping to second place on our list of the most popular luxury brands online.
“In the short and medium term, demand from Generations Y and Z remains one of the principal growth drivers for the global luxury market,” says Kering, which owns the brands Gucci, Balenciaga, Alexander McQueen and Saint Laurent, among others, in its 2022 annual report.
Gen Z favors brands like Nike, Brand Jordan and Adidas over technically focused running brands.
Gucci is pretty much everywhere these days. Kylie Jenner even made headlines for carrying her baby in a $625 Gucci baby carrier. In the first half of 2018, Gucci's sales nearly doubled. And 55% of those sales were made to consumers under 35.
On average, a Prada bag can range from $1,000 to $3,000, with some of the more elaborate designs costing upwards of $5,000. Gucci bags, on the other hand, can range from $1,500 to $6,000 or more, with some of the most exclusive designs costing over $40,000.
44 per cent of people believed the Louis Vuitton brand to be the most over-rated, closely followed by Gucci (38 per cent) and Hermes (37 per cent). Nordstrom's was the most owned or experienced brand and was found to be the least overrated brand (12 per cent).
Gucci's competitors and similar companies include Prada, CHANEL, Christian Dior and Armani. Gucci is a luxury fashion brand, manufacturing and distributing leather goods, shoes, ready-to-wear, silks, timepieces and fine jewelry.
Gucci is owned by the French holding company Kering, which purchased an $8.8 billion stake in the iconic Italian fashion brand in 2004. Artémis, the investment firm of the Pinault family led by François Pinault, is Kering's leading shareholder and holds a majority share in the company through its parent organization.
Over 2,000 versions of the Nike Air Force 1 have been released since the sneaker, arguably the world's most popular, came out in 1982.
4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares.