Moccona coffee is a Dutch brand, founded in the Netherlands, but it's hugely popular in Australia, where some products are packed or made locally from imported beans, while classic jars are often imported directly from Europe (like the Netherlands). So, while its origins are Dutch, you'll find Australian-packaged versions, but the core coffee is from international sources, primarily Europe, made by JDE Peet's.
Moccona coffee originates from the Netherlands, established in the village of Joure in 1753 by Egbert Douwes, though it uses imported coffee beans and is now produced by the Dutch corporation Douwe Egberts, popular in Australia, New Zealand, and Thailand.
Despite this, the high quality Arabica coffee is the type grown almost exclusively in Australia. Among the most commonly grown Arabica varietals are Typica, Catuai, Mundo Novo (hybrid of bourbon and Typica), along with some Kenyan varieties that are more suited to the drier Australian climate, such as K7 and SL6.
Yes, Moccona coffee in Australia has changed its recipe and packaging multiple times, with significant consumer reactions, particularly around 2018 when a new, richer formula for the Classic Medium Roast sparked negative feedback, leading to complaints about bitter tastes, though Moccona aimed for a better aroma and taste, also refreshing its Café Style range with new looks, recipes, and reduced packaging.
Moccona is a brand of coffee owned by JDE Peet's.
As the instant coffee craze spread across Europe, Douwe Egberts launched the now legendary Moccona brand.
There's no single "best," but top contenders include Coffee Mentality (winner of 2025's top award), specialty roasters like Proud Mary, Single O, Ona Coffee, and Five Senses, and budget supermarket favorite Lazzio (from Aldi), which wins awards for its beans. The best brand depends on whether you want award-winning specialty, great supermarket value, or specific origins.
The best instant coffee in Australia depends on your priorities: Bushells Classic Gourmet and Robert Timms Full-Bodied often top taste tests for flavour, while Coles Classic and International Roast are praised for value. For premium options, Vittoria Mountain Grown Arabica and newer specialty brands like Veneziano offer bright, complex tastes.
There are many variables which influence how we perceive flavours in coffee, including brew temperature, water quality, and even altitude. However, we also know that you need a well-developed palate to pick out more nuanced tasting notes.
The most popular coffee order in Australia varies slightly by survey, but the Latte, Flat White, and Cappuccino consistently dominate, often swapping the top spots, with some recent data pointing to the Cappuccino as #1, followed closely by the Flat White and Latte, reflecting a strong preference for espresso-based drinks with varying levels of milk and foam.
All hot coffee served in our restaurants and McCafe is made using 100% Arabica beans, specially selected from Rainforest Alliance Certified farms. *Our first preference is always to source local. However, subject to changes due to availability or seasonality, produce may be imported from other countries.
Pu'er alone accounts for 60% of the country's total production. Other provinces where coffee is grown include Fujian and Hainan. Fujian and Hainan mainly grow Robusta coffee, while Yunnan grows arabica, with Catimor (a Caturra-Timor hybrid) as the varietal of choice.
The 80/20 rule for coffee (Pareto Principle) means 80% of your flavor comes from 20% of the effort, focusing your energy on key variables like fresh, quality beans, proper grind size, good water, and correct ratio, rather than obsessing over every minor detail. It suggests prioritizing high-quality beans and core techniques to get the best flavor, recognizing that superior beans in a decent brew beat average beans in a perfect brew, with the remaining 20% of effort refining the process for a great cup.
Australia currently produces a small volume of specialty coffee, harvesting up to 600 tonnes of green beans from about 850 000 trees every year. Coffee is grown in two main areas in Australia, northern New South Wales and Queensland, due to the subtropical climate of these regions.
There's no single "world #1" coffee brand as it depends on the metric (revenue, popularity, taste), but Starbucks is consistently the largest coffee chain by revenue and stores, while Nestlé (Nescafé) is a giant in instant coffee, and specialty brands like Panama Geisha often rank highest in taste tests for single-origin beans. The biggest players by revenue include Starbucks, Keurig Dr Pepper (KDP), and Dunkin'.
Hugh Jackman's coffee shop is called Laughing Man Coffee, a fair-trade brand he co-founded in 2011, with physical locations in New York City (Tribeca, Battery Park) and online sales, supporting farmers and community development by donating 100% of his profits to the Laughing Man Foundation.
The "2-hour coffee rule" suggests waiting 90 minutes to 2 hours after waking up to drink your first cup of coffee to optimize caffeine's effects, avoid interfering with your natural cortisol spike (which peaks shortly after waking), and potentially prevent afternoon energy crashes. This timing allows caffeine to work better when cortisol levels naturally drop and adenosine (the chemical that makes you sleepy) builds up, leading to better focus and alertness later in the day, though individual experiences vary.
Kopi Luwak is also called civet coffee in the West. It's a kind of drink made from coffee beans that are excreted whole by an animal called a civet cat.
As he took his first sip, his eyes widened in surprise. He took another, allowing the complex flavours to dance upon his tongue. With a sparkle of delight in his eyes, the Pope proclaimed: "This Satan's drink is so delicious that it would be a pity to let the infidels have exclusive use of it!"
Moccona instant coffee is crafted from two of the world's finest beans: Arabica and Robusta. The Arabica offers a soft, sweet taste with berry and fruit notes, while the Robusta provides a bold, full-bodied flavour, adding depth and richness to every cup.
The best coffee in Australia for 2025 was awarded to Coffee Mentality (Brisbane) for their Auditory blend at the Sydney Royal Fine Food Show, while ALDI's Lazzio range won the Golden Bean Australasia Awards for large chains, highlighting both specialty and accessible options. Coffee Mentality's win celebrated Australian-grown beans, while ALDI's success showed budget-friendly coffee can also be award-winning.
From beans grown without harmful chemicals to those roasted for the best taste, each brand will give you a clean, guilt-free coffee experience.
Top instant coffees
1. Brazil. Situated in South America, Brazil is the top producer of coffee. They produce 2,68 million metric tons of coffee on average every year.
Here are the 10 best cities for coffee in Australia: