Yes, travel agents are often worth it for saving time, reducing stress, providing expertise, and handling unexpected issues, especially for complex trips, though they might not always be the cheapest or offer the most flexibility for simple plans where DIY can be better. They offer insider knowledge, VIP perks (like upgrades), personalized experiences, and crucial support if things go wrong, acting as your advocate with travel companies.
Disadvantages of using a travel agent include potential extra fees for services or cancellations, less flexibility for spontaneous trips, the time spent finding the right agent, potential conflicts of interest (agents pushing commissions), and not earning maximum credit card rewards, though they offer convenience and expertise for complex trips. You may also miss out on unique deals found directly online, and dealing with changes can be harder than booking direct.
Travel agents often have access to exclusive rates and discounts that aren't available to the general public. This could include everything from lower hotel rates and complimentary services to loyalty programs designed to help you save even more.
If you are new to travelling, use a travel agent! On the flip side, if you're new to the world of travel, I highly recommend kicking off your journey with a travel agent. Nothing beats the peace of mind that comes with having a knowledgeable ally by your side, especially when embarking on your first few vacations.
One is the belief that travel agents are more expensive than booking trips independently. This isn't always the case. While some may charge a fee for their services, some do not. Instead, rather than charging you, they earn a commission from the airline, the hotel or tour operator.
Travel agencies usually earn a commission, a percentage of the overall cost consumers pay.
The national average cost to hire a travel agent ranges from around $420-$6,175, and most people pay around $1,611, according to Thumbtack data. The total cost depends on how complex your itinerary is.
It's a mix: online is often cheaper for simple trips where you know what you want, but travel agents can find exclusive deals, save you time, offer expert advice, and provide support, sometimes matching or beating online prices, especially for complex itineraries, group travel, or luxury trips, though some agents add fees. The best option depends on your travel style, destination, and how much you value convenience versus potential cost savings.
Some disadvantages of an online travel agency is that there may be hidden fees, you have less leeway for personalization, customer service is harder to track down, and there is less flexibility.
Travel Agent Discounts and Industry Rates
Beyond FAM trips, travel agents have access to significant discounts across the industry. Major hotel chains offer substantial savings specifically for travel professionals: IHG Hotels: 35% off their Best Flex Rate, with special offers ranging from 35-50%
Travel agents excel at international travel planning, particularly for complex, multi-destination trips, first-time international travelers, and those seeking specialized experiences. However, whether you should use one depends on your specific needs, travel experience, and the complexity of your destination.
Agent History
The bottom line. Generally speaking, booking online works out to be cheaper than using a travel agent, but only when you know what you want to do and your itinerary is fairly straightforward.
Being too large can be a weakness if the size of your travel agency results in slow decision-making or too-rigid policies. Too few personnel, a poor location, outdated collateral can all be considered weaknesses. A lack of experience is a weakness, as is a lack of capital.
Because of their connections in the industry, travel agents often have access to lower prices on hotels, cruises and package tours that equal or better the prices of online discount sites. And a good agent will steer you toward the best choices for your trip, regardless of the type of commission they earn.
Less flexibility
Travel agents develop relationships with specific vendors, so your options might be limited to what makes the most sense to the agent's bottom line. If you thrive on customizing every detail—from a character hotel to a quirky local tour—going through an agent might feel restrictive.
Top tips to help avoid holiday booking fraud
Do your research: Don't just rely on one review – do a thorough online search to ensure the company is credible. If they're suspect, other people may well have posted their experiences warning people off. Look for the logo: Check whether the company is an ABTA Member.
Who pays travel agents commission? Hotels are the most common suppliers that pay commission. But there are also rental car agencies, airlines, tour operators, travel insurance providers, and many other tourism businesses that offer commissions to travel agents.
Share. Yes, booking through third-party platforms like Expedia, Skyscanner, or Google Flights is generally safe, provided you use reputable sites and verify your booking. Be cautious of hidden fees, stricter cancellation policies, and customer service delays.
Easier to find cheaper options
Package holidays do tend to be cheaper than booking each part of the holiday separately as travel agents often secure deals with airlines or hotels. You can save time bargain hunting by booking your flights and accommodation through the same travel agent or operator.
Yes, travel agents can cost money through service/planning fees, but many also earn commissions from suppliers, meaning their cost to you varies widely; some charge flat fees, hourly rates, or a percentage, while others only get paid if you book, especially for complex trips, though some agents offer free quotes or waive fees if you book with them. Expect fees for extensive research or complex itineraries, but it's crucial to ask about their fee structure upfront, say Capital One, ProductReview, and Travel Agent Finder.
Travel agents can offer travellers fantastic deals that they wouldn't be able to get themselves because they get discounts directly from suppliers and tour operators that they are affiliated with. A travel agent can get you upgrades and benefits that will make your trip much more enjoyable.
Even if travel agents don't charge their clients directly, they often earn commissions from bookings. These commissions are paid by hotels, airlines, tour operators, or cruise lines once the journey is confirmed or completed.
To speak to a complimentary AAA Travel Agent, call your local AAA office or submit an online request.