“It's pronounced JIF, not GIF.” Just like the peanut butter. “The Oxford English Dictionary accepts both pronunciations,” Wilhite told The New York Times. “They are wrong. It is a soft 'G,' pronounced 'jif.
While there have been long-standing debates about the correct pronunciation of the image format, Wilhite was very clear on how he intended for it to be said. In 2013, he told The New York Times, “The Oxford English Dictionary accepts both pronunciations. They are wrong. It is a soft 'G,' pronounced 'jif.
And, in a flash, it all became clear: “It's pronounced JIF, not GIF.”
Although Jif is obviously pronounced with a “soft G,” people often mispronounce the word “GIF,” which is short for Graphics Interchange Format. It's said with a “soft G like the peanut butter and not a “hard G.” That's according to creator Steve Wilhite, who made the declaration in 2013 while accepting a Webby Award.
Why is the brand called Jif®? The Jif brand was founded in 1958, and the name was chosen because it was easy to say, spell and remember!
Initialism of journal impact factor.
A smaller group of people use a soft “g” (like in the word “gibberish”), because grammatically, a “g” followed by the vowel “i” tends to be pronounced with a soft “g.” This leads to GIF being pronounced “jif,” like the peanut butter brand.
Old English
From Proto-West Germanic *jabē, *jabu, from Proto-Germanic *jabai (“when, if”).
This is correct. While language rules are descriptive, that doesn't mean only the majority is correct; that would be prescriptive. All pronunciations that people actually use are all equally correct. You might say jif because the creator decided it's jif, and that's perfectly fine.
Stephen Earl Wilhite (March 3, 1948 – March 14, 2022) was an American computer scientist who worked at CompuServe and was the engineering lead on the team that created the GIF image file format in 1987.
There's no single correct way to pronounce caramel. The three most popular pronunciations of caramel are: “KARR-mul,” “KARR-uh-mel,” and “KARR-uh-mul.” Generally, British speakers prefer the pronunciation “KARR-uh-mel,” while different regions in America favor all three pronunciations.
June 1987:
Steve Wilhite releases the Graphics Interchange Format, or GIF, while working for Compuserve. He called it a GIF with a soft g. “Choosy developers,“ he reportedly said, “choose JIF.” This was of course a play on the peanut butter brand Jif's line “choosy mothers choose Jif.”
Jif is an American brand of peanut butter made by The J.M. Smucker Company, which purchased the brand from Procter & Gamble in 2001. The J.M. Smucker Co. In 1955, Procter & Gamble bought Big Top peanut butter and its manufacturing facilities in Lexington, Kentucky from William T. Young.
3 syllables: "VAS" + "uh" + "leen"
GIFs might currently be uncool, but that doesn't mean they're unpopular. At the beginning of the pandemic, GIF library GIPHY reported that GIF usage had gone up 33 percent in a single month.
The GIF file format has a hard-coded limitation of 256 colors, so when you save or convert as GIF, it has an unavoidable loss of quality to the photo. If you want to save it in high quality, we recommend saving an image in video format.
Jif is recommended for use on many surfaces including: Kitchen: Sinks and Taps, Cooktops and benches, Stainless Steel pots and pans, Enamel, Stainless Steel, Tiled and Stone surfaces. Bathroom: Vitreous enamel baths and basins, Shower Recesses, Tiled surfaces, taps and Fixtures.
The name change from Jif to Cif was confirmed by Unilever in December 2000. In Belgium, Finland and Portugal, the product was known as Vim for quite some time, after which it became Cif. In Canada and India, it is still called Vim.
Last week, Lever Brothers announced that cleaners' favourite Jif is to be rebranded as Cif in the UK, in alignment with its global moniker. Of the 60 countries in which the dirt-buster is sold, 39 know it as Cif - in most cases because 'c' is easier to pronounce in the local tongue than 'j'.