With this being said, the consensus is still that shorter videos perform better on TikTok. Not only is the platform still known for short-form content, but you don't want people to be scrolling past your videos without finishing them, meaning it is probably best to stick to shorter TikToks.
Keep it short and sweet
Though TikTok videos can now be up to three minutes long, videos under 30 seconds are more likely to wind up on the FYP. It's also more likely someone would rewatch something that's fast-and-furious a second or third time.
If you normally post shorter videos, publishing longer videos might help you reach more viewers, especially those who are looking for more in-depth content not achievable in shorter form. Also, longer videos can help you lean into more storytelling, educational, or informative content.
In April 2023, TikTok quietly removed the ability for users to record videos up to ten minutes long and returned to the three-minute limit. However, users can still upload videos up to ten minutes long.
Your TikTok video dimensions must be 1080×1920 for best results. The standard TikTok aspect ratio is 9:16 for the best visual experience.
Hence, if you are wondering how long does it take for a TikTok to go viral, there is no specific timeline for TikTok videos to go viral. Every video will have its own time of getting popular. Some might go viral instantly and some might take days to start getting viral.
Small accounts produced videos of around 36.4 seconds in length. Huge accounts, which presented over 25,001 views, produced content with a duration of around 42 seconds on average as of the examined period.
It's not about how long your video is, it's about when people stop watching. If you can keep people watching longer than average, then you'll get more views and eventually more subscribers.
For those interested in creating really short videos, it's worth noting that TikTok has a minimum video length of 3 seconds. In other words, you won't be able to upload any videos shorter than this threshold. While this might seem like a minor detail, it's worth considering the implications for video creators.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
Auto captions make your videos more accessible and inclusive by allowing users to read or listen to content. This is not only helpful for people who are deaf or hard of hearing, but also for users who watch videos with the sound off.
TikTok recommends posting three times a day as this will increase your chances of reaching your audience at their most active time. Posting consistently at multiple best times can help you reach your target audience in different time zones.
With at least 55% of videos viewed on mobile devices running under 5 minutes, short video is ideal for smartphone users. For instance, if you know that your intended audience – say, millennials – will most likely watch your video on their phone, you'll want to keep your videos short so they'll finish them.
? How many views in an hour on TikTok is good? Viral videos must get at least 500 full views in half an hour, if not more. A single view, according to TikTok, is when visitors watch the video without skipping or leaving.
If your like-to-view ratio is lower than the standard average amount, it's likely that your account has been frozen. Some of the ways to unfreeze your account include the following: Engaging with other users' videos. Post original and creative content.
TikTok users are currently sharing an intriguing new theory: you get a ton of reach with videos that are a maximum of seven seconds long that feature lots of text and a trending sound. It's a hack to beat the TikTok algorithm that seems almost too easy — suspicious, even!
According to experts, TikTok users should use hashtags with purpose and only add three to five hashtags in their captions to optimize their efforts.
User interactions
Much like the Instagram algorithm, the TikTok algorithm bases recommendations on a user's interactions with content on the app. What kind of interactions? Anything that offers clues about the kind of content the user likes, or doesn't like.
Ideal explainer video length: 60 to 90 seconds
And since the viewer is interested in learning more about your product, you can quickly go beyond a minute to deliver your answer. The most important message should always come early, ideally within the first 30 seconds, following video ideal length best practices.
Short videos often have higher engagement rates than longer videos. According to social media experts, videos under 15 seconds have the highest engagement rates on platforms like Instagram. This makes short videos an effective way to connect with your audience and build brand awareness.
Hashtags are Powerful
Of course, the TikTok algorithm does the wonder, but hashtags play an important part too. They are a powerful way to get more views on TikTok. Using the right hashtags can increase the visibility of your videos and get more eyes on them.
The best times to post on TikTok are Tuesdays from 2 to 6 p.m., Wednesdays from 2 to 5 p.m. and Thursdays from 3 to 5 p.m. Afternoons are when the highest engagements are on the platform; users are looking to fill their afternoon entertainment boost.