A "rare" Squishmallow typically has a silver tag and a production run of around 75,000 units, while "ultra-rare" ones (gold tag) have only 50,000 made, with even scarcer "Special Editions" (max 20,000) and exclusive "Select Series" (black tags, often 5,000). Rarity also comes from store exclusivity (like purple-tagged Check-In Series) or limited "First to Market" batches, but true scarcity can be found in discontinued or founder's editions like Jack the Black Cat.
What Makes a Rare Squishmallow?
The rarest Squishmallow is often debated, but Jack the Black Cat (from the first Select Series with only 500 made) and Golden Hans (24-inch) (only 25 produced for the 100 million milestone) are top contenders, while Jazmanian (an employee exclusive) and certain Founders Edition Squishmallows are also exceptionally rare and valuable. Rarity is determined by extremely limited production runs, exclusive releases (like employee gifts or special event items), and unique tags.
Top 23 Popular Squishmallows to Collect
This first squad consisted of eight characters, being Cam the Cat, Wendy the Frog, Fifi the Fox, Hans the Hedgehog, Piper and Puff the Penguins, and Hoot and Holly the Owls.
Our Squishmallows are tested to all ages (0+), but we have an age grade 3+ due to our primary marketing demographic, and we do not recommend putting a soft plush into the crib for the first year.
Top 10 Ugly Squishmallows (User-Rated)
Rarity & Availability: Jack the Black Cat is king of the rare Squishmallows. Initially released as part of the first Squishmallow Select Series, only 500 Jack the Black Cat plush toys were ever produced.
Opt for Certified Safe Brands:
When it comes to baby-safe stuffed animals, choosing brands that prioritize safety is crucial. Jellycat, Steiff, Squishable and Squishmallows are just a few brands renowned for their adherence to stringent safety standards.
Cam the Cat
Cameron the Cat is special. He was the first Squishmallow ever sold and a part of the first eight.
Sheila the Chocolate Pancake Brown Squishmallow is an ultra rare 8 inch plush toy from Kellytoy.
Fans adore Blossom, the adorable cat with a winking expression and heart-shaped ears—often voted the cutest Squishmallow.
What is the Rarest Squishmallow? (2024 Updated)
6 Critical Signs to Spot Fake Squishmallows
Squishmallows are expensive due to high demand driven by limited releases, popular characters, and scalpers, combined with their unique soft texture and collectible nature, making some rare editions extremely valuable on the resale market where prices skyrocket far beyond retail, especially for exclusive or retired designs like the incredibly rare Golden Hans.
Hot dogs. This cookout staple is a choking hazard due to the tube shape and compressibility. If you do choose to give hot dogs to children, it is safest to cut them length wise and in small pieces.
At what age are we "too old" for stuffed animals ? In reality, there's no universal age at which to stop having stuffed animals. Some children naturally grow out of them as early as 7 or 8, while others will keep their favorite stuffed toy on their bed well into adolescence, or even adulthood.
Original Official KellyToy Squishmallows Exclusive 5th Year Anniversary Collecctor Edition containing eight mini Squishmallows. Set includes Fifi Fox, Hans Hedgehog, Hoot Owl, Cameron Cat, Holly Owl, Puff Penguin, Piper Penguin and Wendy Frog.
Squishmallows For Little Ones
For those aged 3 to 8-years-old, Squishmallows offers more than just companionship but the delight of encouraging an imaginative mind.
The biggest standard Squishmallow size is 24 inches (about 61 cm), often sold as "Jumbo," with some special "Hugmee" styles potentially reaching slightly larger, though 24 inches is the common maximum for the round plushies, making them quite large and cuddly. There aren't official 40-inch or larger standard releases, with the 24-inch being the peak for most collections.
STACY THE SQUID - Stacy is a shy squid, she prefers to be home with her friends or even by herself. Big groups of Squishmallows make her a little nervous, so she loves to learn and explore through books.
Thanks to their TikTok fame and extra-soft tummies, the cuddly figures are equally popular among children and young adults. Their velvety bellies feel as if they're filled with marshmallows. Their cute faces draw you in for a cuddle.
Rare Squishmallows are labeled with a silver tag and have a maximum of 75,000 units each available worldwide. Ultra Rare Squishmallows are labeled with a golden tag and have a maximum of 50,000 units each available worldwide.