Based on how many views your Reels receive, Instagram offers Play Bonuses. Reels can be generated by eligible creators who have a business account or creator account. Minimum 1,000 views in a 30-day period .
How much money can you make from the Reels Bonus? Your end payout is based on the number of Bonus Plays (number of views your Reel receives on Instagram or Facebook).
Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period. The Reels Play bonus program pays creators up to $35,000 per month, but it's an invite-only feature.
To attract more content creators, Meta-owned photo-sharing platform Instagram is now paying bonuses of up to $10,000 to those who post videos on Reels. According to 9To5Mac, creators will now have the chance to earn up to $10,000 by posting these short videos called "Reels" as part of the Reels Play bonus programme.
According to SocialBakers, influencers with under 10k followers can make around $100 per post while those with over 100k followers can easily make upwards of $1,000 per post.
Understanding the Rules and Eligibility
Although you may be unable to reach your target number of plays within the 30-day period, you can still earn a bonus payout if you hit one of the milestones in your progress bar. However, only the Reels that hit at least 1,000 views will be counted toward your Play Bonus.
$10 – $100 for 1000 to 10,000 followers. $250 – $750 per 1000 engagements (or $0.25 – $0.75 per post engagement).
Instagram Reels Make it Easy to Hit $100 Per Promo
Normally, for a $1,200 bonus potential and 11.02MM views required, you would expect to earn $0.107 CPM if the payout was linear. But in my own tests, I've discovered that the first 20k views payout at $5 CPM and the remainder payout at $0.10 CPM.
What content is not eligible for Reels Play bonuses? A reel is not eligible for the Instagram Reels Play bonus if: Your reel is claimed by another rights holder. You receive 3 strikes for reels violations, which will result in you being unable to earn money from Reels Play bonuses for a minimum of 30 days.
You must have created at least 5 Reels in the last 30 days. You must receive at least 100K reels plays in the last 30 days. You must apply from a Page or profile in professional mode at this time.
According to Instagram influencer Matt Crump's Instagram Story, general pricing for all influencers look like this: 5-10k = $100 – $500. 10-25k = $500 – $800. 25-50k = $800 – $1500.
For you to skyrocket your Instagram reel views, we recommend posting your reels during the peak activity times from your acccount's analytics. This way, you'll have more active viewers who can interact with your reel.
In short, Instagram pays you for people playing your Reels according to the number of views your Instagram Reels get. The more people play them, the more money you can earn as a creator.
You will receive your payouts once a month after you earn the minimum balance of $25, subject to compliance with all applicable terms and policies at all times, including through the time of payment.
Number of Followers and Engagement Rate
In fact, according to Later's free Creator Rates Report, for a singular Instagram Reel, influencers can charge (as a baseline fee): Nano creators (0-10K followers): $100-$200. Micro creators (10K-100K followers): $200-$1K. Mid creators (100K-500K followers): $1.5K-$5K.
1,000 to 5,000 views = $50. 5,001 to 10,000 views = $100. 10,001 to 50,000 views = $500. 50,001 to 100,000 = $1,000.
To earn $1,000 a month, you will want at least 10,000 followers. How much do you make with 10k Instagram followers? With quality content, a marketable niche, and good engagement, you can earn $1,000 or more monthly with 10,000 Instagram followers.
How Much Does Facebook Reels Pay Per View? In the first period, I posted 24 reels and tallied up 37,513 views. Which they ended up paying me $154 – or $4.11 per 1,000 views. This is actually REALLY good in comparison to other platforms.
Instagram videos with more than 100,000 views are considered to be viral.
You don't post enough Reels
Don't expect to post one Reels and reach hundreds of thousands of people. Quite the opposite, the more you post, the higher your reach and engagement grow over time. For starters, you can try posting one Reels every week, gradually increasing the number.
How much money does 1 million Instagram followers make? An influencer with 1 million Instagram followers will make $10,000 per post. If you are an influencer with more than 1 million followers, you can charge anywhere from $10,000 to $100,000 per post or campaign.
All creators will receive an invoice regardless of how much was earned. A remittance confirms that your payment is issued and deposited to your selected payment method after earning the minimum amount for your product. Both invoices and remittances are sent as a PDF to the email address on record for your account.