Spotify has virtually no official presence or significant user base in mainland China because the service is blocked by the government, with the market dominated by local players like Tencent Music (QQ Music, Kugou) and NetEase Cloud Music. While some users might access it via VPNs, the vast majority of streaming occurs on Chinese platforms, which boast huge user numbers, such as Tencent Music's 117 million paying subscribers as of mid-2024.
Its users and subscribers are based largely in the US and Europe, jointly accounting for around 53% of users and 67% of revenue. It has no presence in mainland China, where the market is dominated by QQ Music.
Spotify Users By Country/Region
Spotify receives the highest traffic from the USA, at 24.86%. Second, Brazil ranks with 13.98% of Spotify's total traffic share, followed by the United Kingdom at 4.25%.
If you get a pop up saying you're in the top 0.005% of listeners for a specific artist or song on Spotify means you listened more than 99.9995% of all other listeners on Spotify, cementing yourself as a mega fan of whatever it was you were obsessively listening to.
Super listeners are the driving beat behind your success
On average: They're a real powerhouse: Across all artist sizes, super listeners make up just 2% of an artist's monthly listeners but drive over 18% of monthly streams. They stream like stans: One super listener streams as much as 20 programmed listeners.
To confirm the total presented in our Spotify stream revenue calculator, according to research done by Ditto and released in October 2023, a billion streams are worth $4,370,000. With some level of estimation and confidence, the total revenue for a billion streams on Spotify is $4,370,000.
On 3 November 2014, Swift removed her discography from Spotify. Swift had previously delayed the streaming of her 2012 album Red. Swift stated: "I'm not willing to contribute my life's work to an experiment that I don't feel fairly compensates the writers, producers, artists, and creators of this music.
In case you didn't already know it, facts and figures put together by Forbes show that Daniel Ek, Spotify's CEO and founder is currently worth $7.3 billion. That's richer than their musical top three of Taylor Swift, Rihanna and Jay-Z combined. Richer, therefore, than any music artist in history.
QQ Music (Chinese: QQ音乐) is one of three Chinese freemium music streaming services owned by Tencent Music.
Where Is Spotify Blocked? Spotify is currently unavailable in Afghanistan, CAR, China, Cuba, Eritrea, Iran, Myanmar, North Korea, Russia, Somalia, South Sudan, Sudan, Syria, Turkmenistan, and Yemen.
Apple Music is the biggest foreign musical platform which is not banned in China. Despite many features not working in the country, the company launched many initiatives to keep up with Chinese players.
As of 2025, Spotify is not officially available in mainland China. The service is blocked by the Chinese government as part of its internet censorship policies, often referred to as the Great Firewall.
Back in 2017, Spotify entered into an agreement with Chinese multinational tech conglomerate Tencent Holdings (TCEHY -0.01%), through which each company purchased 10% stakes in the other. Ek controls the voting power for Tencent through his investing holding company D.G.E.
Here are all the groups who have decided to boycott the platform.
Taylor was very academically successful, she had a 4.0 GPA and graduated high school a year early. Taylor's father, Scott Kingsley was a stock broker who taught Taylor how to run a business when she was 3 years old.
With more than 26.6 billion streams globally, Taylor Swift is Spotify's 2024 Global Top Artist. To celebrate Taylor's monumental achievement, fans will see a first-ever special badge on her Spotify artist profile.
Under Spotify's current model, an artist whose music garners 10,000-50,000 monthly streams earns $100-600 per month from Spotify, according to estimates by Sound Campaign.