Alpha children are permanently connected. Such is their attention to new technologies that it becomes a way of life. Independents. They are independent when it comes to making their own decisions and managing their digital identities, and they expect their individual needs and preferences to be taken into account.
Who are Generation Alpha? The first letter of the Greek alphabet for the first generation to be born solely after the start of the 21st century. This bunch of 8-15 year olds share their birth years with the ipad, video doorbell, facial recognition, streaming services and 3D printing.
Gen Alpha also stands to be the most materially endowed generation of all time. This means they could end up being able to spend more on nonessentials than previous generations. They also stand to be the most globally informed group so far, and they will have the longest life spans.
Gen Alpha, born between 2010 and 2025, are the first generation born completely within the 21st century. And while Gen Z were our first true digital natives, Gen Alpha will mark a new digital age, given how quickly and exponentially technology advances.
Generation Alpha is considered to be the most technological-infused demographic up-to-date. Alphas seem to know and understand complex ideas and able to do things that are well beyond their age.
Gen Alpha is the generation following Gen Z and currently includes all children born in or after 2010—the same year the iPad was born. The majority of this demographic is under 12 years of age, but the oldest of them will become teens in 2022.
Gen Z is also the smartest and best educated generation. Having an unlimited wealth of information at our disposal has not gone to waste. In America, 57 percent of Gen Z is reported to have enrolled in a two-year or four-year college, compared to 52 percent of Millenials and 43 percent of Gen X.
The way Gen Alpha interacts with the digital world also differs from previous generations. Thanks to platforms like TikTok, YouTube, Minecraft, and Roblox, Gen Alpha children are accustomed to content that gives opportunities to contribute and not just consume.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. And so it follows that Generation Beta will be born from 2025 to 2039.
HD: Because they're still children, there's only so much we can know at this point about Gen Alpha. But what we do know is that they're inextricably linked to their millennial parents, which is why they're often referred to as “mini millennials” or other similar monikers.
Researchers and popular media use the early to mid 2010s as starting birth years and the mid 2020s as ending birth years. Named after the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century. Most members of Generation Alpha are the children of Millennials.
Social networks: leave Facebook or Twitter, generation Alpha (just like generation Z) is already active on Snapchat (54.5%), TikTok (44.2%) and Instagram (23.6%). They want lives, stories and to switch easily. (Source: Heaven agency, 2022).
Gen Alphas born in 2020 have a global average life expectancy of 73 years—16% longer than their Millennial parents.
The term Generation Alpha refers to the group of individuals born between 2013 and 2025. This is the generation after Gen Z.
As generational stereotypes go, I nominate Gen X to be, without a doubt, known as "The Coolest Generation." Baby Boomers (1946 to 1964) started off on the right track with the hippie movement in the '60s, but soon became the folks that brought us the “Me Decade,” yuppies, and President Trump.
As a result, more millennials than ever report being happy. That's especially true compared to the Baby Boomers, which the Pew Research Center labeled the “gloomy” generation. Baby Boomers tended to rate their overall quality of life much lower than non-boomers.
Recent surveys show that Millennials place a higher priority on health and wellness than any other generation, including the oldest Americans, and the importance that Millennials give to a healthy lifestyle has increased more dramatically than other generations over the past decade.
Alpha's have access to more tools, resources, and people at an earlier age than any other generation. This accessibility gives them a massive competitive advantage as they age but has the side effect of further expanding the generational digital divide.
How old is Gen Alpha? The youngest generation on the planet, Generation Alphas are born between 2010 and 2025. That means that some of them have yet to even be born – and puts the oldest at around 10 years old.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. So it follows that Generation Beta will be born from 2025 to 2039.
1. Gen Z believes it is the hardest-working generation – and have it the hardest – yet demand schedule flexibility to deliver their best work. One-third (32%) of Gen Z respondents say they are the hardest-working generation ever, with Millennials ranked as the second-hardest working generation at 25%.
Millennials were the largest generation group in the U.S. in 2021, with an estimated population of 72.19 million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years.
Elon Musk is a Generation X (GenX) among 3 on the #BNG Top Generational Thought Leaders list.
Generation Alpha is the group of people born between 2010 and 2024. Today, more than 2.5 million people are born into Generation Alpha every week – and by 2024, there will be more than 2 billion of them.