Never put concealer or foundation on your eyelids as a base, it will cause your eye makeup to crease.
Use a corrector
"You can't use just a foundation over really dark circles as it will show up ashy. A corrector uses colour theory to cancel out the tones of pigmentation or bruised eyes so you can conceal on top,” explains Asadi.
In the class of makeup best practices 101, makeup artists recommend applying eye makeup first before moving on to face makeup with foundation first and then (and only then) concealer.
"When applying eye shadow I suggest applying the eye shadow first before you apply foundation to avoid the fallout. First apply a thin layer of eye shadow primer, then eye shadow and eyeliner where you desire," celebrity makeup artist Billie Gene said.
Correct Order of Face Makeup
Foundation. Concealer. Powder. Bronzer/Blush/Highlighter.
CLEANSE & PREP
Start by gently cleansing the eyelids with a micellar water or non-oil-based eye makeup remover. This will assist in removing any excess oils on your eyelids that have built up throughout the day or overnight, creating a smooth, clean base for your eye makeup to grip to.
Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive.
For best results, you should use a special primer on each area. You may be familiar with makeup primers for your face, but the goodness doesn't have to stop there. Using eyelid, lash, and lip primers will help your entire makeup look last all day.
Experts weigh in on topics and give us answers to difficult questions like whether or not primer really matters and if you should really spend any time on contouring your nose. You shouldn't put foundation on your neck. Makeup artists also warn against going crazy with contouring.
Never put concealer or foundation on your eyelids as a base, it will cause your eye makeup to crease.
“Foundation should only be applied where needed. It should be used to even out the skin tone and applied directly to the areas of concern (redness, pigmentation, shadows and blemishes), then blended out across the good skin.
The best news is, there's no need to buy another product. Concealer works just as well as any store-bought eyeshadow primer. You want a light, liquid concealer that smooths on lids easily, but isn't too moist.
So what kind of eye shadow looks good on a crinkled lid? Laura suggests using a silky shadow and avoiding shimmery shadows, which draw attention to the creases. If your lid is very wrinkled, then consider a silky matte shadow. Apply it by shading the full lid like a cloud.
Give a Lifted Look
“Much of the time with a hooded eye, the top lid is longer than the lower lash line,” says Renee. To help bring the appearance of the eye up, blend a deeper eyeshadow along the outer two-thirds of the lid and the outer lower lash line.
You can work eyelid muscles by raising your eyebrows, placing a finger underneath and holding them up for several seconds at a time while trying to close them. This creates resistance similar to weight lifting. Quick, forcible blinks and eye rolls also work eyelid muscles.
Do your eyebrows after foundation. Some people choose to pencil their brows on before foundation and concealer so they can later use concealer to carve out their shape and ensure there are no jagged edges.
The general rule of thumb is that you should always opt for a shade lighter than foundation when choosing your concealer colour. Doing so helps to mask darker discolouration, but be careful not to over-correct! Knowing how to pick the right concealer is essential to ensuring that your look does not appear ghostly.
Do I apply concealer before or after foundation? Always apply your foundation first, unless you are using a powder foundation. Applying foundation first creates an even base to reduce overall redness, discoloration and minor blemishes.