Never put concealer or foundation on your eyelids as a base, it will cause your eye makeup to crease.
"When applying eye shadow I suggest applying the eye shadow first before you apply foundation to avoid the fallout. First apply a thin layer of eye shadow primer, then eye shadow and eyeliner where you desire," celebrity makeup artist Billie Gene said.
So there you have it. In the class of makeup best practices 101, makeup artists recommend applying eye makeup first before moving on to face makeup with foundation first and then (and only then) concealer.
Speaking as a professional makeup artist, I generally use foundation on the lid to even out the skin, and I use an eye base on oily lids to keep the powder eye shadows from creasing. On my own lids, I use concealer to help cover my hyperpigmentation, but I don't have oily lids so it doesn't crease up.
Primer creates a base for the eyelids, absorbing excess oil and allowing for an even surface to apply makeup. Without primer, greasy eyelids can cause eyeshadows to get a creased effect throughout the day, create a patchy and uneven application or even disappear entirely in a matter of hours.
If you've ever wondered to yourself, "Do I really need to use an eye cream?" the answer is yes. The skin around our eyes tends to be more fragile and prone to dryness compared to the rest of our face, which means the area shows signs of aging more quickly.
Do: use dark colors on the outside, light colors on the inside. If all else fails, use lighter colors on your inner corners, and darker colors on your outer corners. By just remembering this simple trick, you'll add a lot of dimension to your hooded eyes, making them appear bigger and brighter.
Use a foundation all over, blending in a very thin layer under your eyes. “Most of my clients from India have a neutral skin undertone, which is often a combination of pink and yellow," says Asadi. She suggests applying it with a finger to create a dense coverage, and then blend it with a damp beauty sponge.
Some people choose to pencil their brows on before foundation and concealer so they can later use concealer to carve out their shape and ensure there are no jagged edges. However, nine times out of ten, when you go to apply foundation after that, you're going to get some on the hairs of your perfectly outlined brows.
The main difference between face primers and eye primers is the formula. Most face primers contain silicone, and while this makes them smooth to the touch and helps fill out pores and blur imperfections, St. Jean says it could wrack havoc on your eye makeup.
WHAT CAN BE USED IN PLACE OF EYESHADOW PRIMER? The best news is, there's no need to buy another product. Concealer works just as well as any store-bought eyeshadow primer. You want a light, liquid concealer that smooths on lids easily, but isn't too moist.
Women often swipe foundation or concealer over their lids to minimize darkness and to create a base for their shadows and liners. This is a bad idea. First off, you never want to put anything on your eyelid that is not meant to go on the eyelid.
Opt for a lighter eyeshadow rather than a dark, smoky shade on your eyelids and around the eyes, like Jenna Dewan Tatum. "Highlighting the corners makes eyes look brighter and fresh," says Ahnert. "Use a light color shadow in matte or shimmer to inner corner, lower lash line in outer corner, and the inner lid."
When your eyes are dry, the powder doesn't adhere well to the skin and it is more likely to rub off quickly throughout the day. Eye cream is a quick way to solve this problem. If your eyes are severely dry, try using a gentle ointment on the dry patches at night.
Try Petroleum Jelly: A very thin layer of petroleum jelly is an effective dry eyelids treatment. Apply it directly to damp eyelids, or after a thin layer of your favorite moisturizing eye cream to seal in the moisture.
Yes, serums, creams and other products can be used around the eyes, but it's important to ensure that whatever you use is safe for that area. Some items have ingredients that may be too harsh to use around the eyes, especially for those with sensitive skin or certain conditions.
DON'T wear mascara on your lower lashes. Playing up your lower lashes can make your eyes look droopy and draw attention to dark circles. It makes the eyes look older and accentuates the under eye wrinkles.
Almost all makeup artists will agree that matte and low-shimmer eyeshadows are better suited for mature women's skin. Shimmery and frosty eyeshadows tend to accentuate wrinkles.