Yes, you can make money on TikTok through various methods like the Creator Rewards Program, brand deals, selling products via TikTok Shop, affiliate marketing, and earning virtual gifts during LIVE streams, even with a smaller following through features like subscriptions or direct support. Monetization requires consistent, quality content, audience engagement, and leveraging different income streams, as viral moments alone don't guarantee sustainable income.
Strategies for monetising TikTok
TikTok pays creators between $0.02 and $0.04 per 1,000 views, which comes from the Creator Fund. This means that one million views could generate between $20 and $40. However, the actual payout can vary depending on TikTok's metrics and other factors such as engagement and audience retention.
You can make money on TikTok in Australia if you use the platform the right way. There are many ways to earn, like joining the Creator Fund, working with brands or selling your products. To succeed, you need to post often, be creative and know what your audience likes.
Have at least 10,000 followers. Have at least 100,000 video views in the last 30 days.
A TikTok Rose is worth 1 coin or around $0.01 USD. Though low in value, Roses are frequently sent and help maintain consistent engagement during streams. What is the most expensive TikTok gift? As of 2025, the TikTok Universe remains the most expensive gift at 44,999 coins, valued at over $560 USD.
The TikTok 3-second rule means creators have only about three seconds (sometimes less) to hook viewers before they scroll away, making the start of the video crucial for retention, algorithm favorability, and higher view counts. This short window demands immediate action, value, or visual interest, often by showing the end result first, using fast cuts, text overlays, or trending sounds to stop the scroll and signal quality to TikTok's algorithm.
To make $2,000 a month on TikTok, you generally need at least 10,000-50,000 followers, but this heavily depends on your views and engagement, with many creators at the 50k-100k mark earning $2k-$10k monthly through brand deals and affiliate links, not just direct TikTok payments. You'll likely need millions of qualified monthly views via the Creator Rewards Program, with higher engagement and niche content leading to better pay rates (RPM), often requiring videos over 1 minute long to meet program standards.
The company that offered $100 an hour to watch TikTok was Ubiquitous, an influencer marketing agency, in a specific campaign in May 2023 to identify emerging trends, not a permanent job, paying $1,000 for 10 hours of watching, requiring applicants to be 18+, familiar with TikTok, and able to spot trends, with applications now closed. While this specific high-paying gig isn't ongoing, you can earn money on TikTok through content creation, brand deals, or potentially other unique opportunities, though not typically for passive watching.
Key Takeaways. Profit motive & business‑like conduct: Demonstrating a genuine intention to profit and operating regularly (e.g., frequent posts, brand deals, organised planning) signals to the ATO that your TikTok activity is a taxable business.
Earnings per view:
In some cases, earnings may be higher than the typical Creator Fund. Typically, creators participating in the TikTok Creator Rewards Program can expect earnings to range from $0.4 to $1 per 1,000 views.
TikTok does not pay for likes but pays per 1,000 views instead. If you were running after likes before this, then this might be bad news for you. But look at it this way: a higher number of likes = a higher number of views because a user who has liked a video definitely watched the video and added it to the view count.
Key factors of viral content on TikTok
Yes! You can earn through affiliate marketing, sponsorships, TikTok Creator Rewards, and selling digital products.
To earn $1,000/month on TikTok, you need a multi-stream strategy focusing on high-engagement content, leveraging programs like the Creator Rewards Program, and exploring revenue from TikTok Shop, affiliate marketing, sponsored posts, and Live gifts, even starting with 1,000 followers in the Work with Artists program. Focus on a niche, ride trends with the "piggybacking method," build community through video replies, and combine short, engaging clips with longer, expertise-driven videos for consistent income streams like subscriptions or courses.
Once the required number of followers is attained and the creator is engaging as well as meeting the age limits, TikTok pays the creator based on views, engagement, and watch time. This signifies that even if you spend time scrolling through your For You Page, TikTok will still reward you.
You can make $100 a day on your phone through freelancing (writing, design on Fiverr, Upwork), selling items (Poshmark, Facebook Marketplace), dropshipping (Shopify), creating content (TikTok, YouTube, selling digital products), online tutoring, or by completing micro-tasks and surveys (Taskrabbit, Swagbucks). Success often involves combining several methods and leveraging your specific skills or niche.
If you want to earn money by watching videos in your spare time, the best way to do it is to sign up to a video cashback site. With pub sites and apps such as Swagbucks or Video Mania, members can sign up and start earning points by watching ads or taking surveys via apps.
TikTok gives anyone a space to build a brand online and reach millions of people. There are several ways to make money on TikTok, but the one that requires no followers and no upfront costs is starting a print-on-demand shop. Find a niche and use Teemill's TikTok Shop integration to sell your own products on TikTok.
Identify and understand your target audience to tailor your content effectively. Consistently create and share engaging, original content that leverages relevant hashtags and trending songs and sounds. Collaborate with other TikTok creators and actively engage with your audience to build community and reach.
Charli D'Amelio - Est.
Charli D'Amelio still tops the list as the highest-paid TikTok influencer of 2022. Forbes has included her twice in a row in their list of the Top 7 Highest Paid TikTok Stars.
Dangerous individuals or organizations cannot use the platform to promote terrorism, crime, or other types of behavior that could cause harm. Content that promotes criminal activities like assaulting or kidnapping. Content that risks the safety of others, including pranks like swatting.
Here are some of the most popular: