Purple counteracts yellow, blue counteracts orange. They are opposites on the color wheel, so that's why. So if your hair has an orangey hue, the reality is, purple shampoo won't work.
There's two reasons why your hair is still brassy after toning or colouring. Either the undertone of the toner/colour is wrong, or the product is too light for you.
Just remember that if you use too much purple shampoo and remove too much of the yellow tones in your blonde, you could end up with a shade darker than what you want. You should be washing your hair regularly with a blonde shampoo to keep the colour vivid but not brassy.
Although purple shampoos are mainly famous among blondes, you can also use them on darker shades of blonde or to boost brunette, gray, silver, white, or platinum-colored hair. Purple shampoo is for anyone looking to lower orange, brassy, or yellow tones in their hair hue.
Purple shampoo should be applied in the shower or during a hair wash. While your hair is wet, apply the shampoo and lather it onto your hair. The amount of shampoo that you use will vary depending on your choice of product and how brassy your hair is looking.
In this case, a biweekly treatment should be enough to banish yellow pigments, while leaving your golden or caramel blonde Opens in a new tab looking fresh and luminous. However, if your current shade is a cool blonde and warm tones are a big no-go, try a weekly purple shampoo routine to blitz unwanted tones.
If it's your first time using purple shampoo, it's best to stick to just once a week. Use a color-safe shampoo like our Color Assure Color Care Shampoo and Conditioner Set for Colored Treated Hair the rest of the week and slowly increase how many times you use it until you find your perfect shade.
The cool violet pigment in purple shampoo won't damage hair, but if you leave it on strands too long, those purple pigments will take their job a little too far and could turn tresses a purple-violet colour.
The short answer: No! People have been trying this technique because your hair will absorb more of the purple pigment when it's dry.
We've all wondered whether you can put purple shampoo on dry hair at some point, so we're here to set the record straight: toning shampoo should only ever be used on wet hair!
You'll leave the shampoo on for 5-15 minutes before rinsing with cool water if your colored hair has been recently dyed or is discolored. If it's your first time trying purple shampoo, experiment with leaving it on for only 5-10 minutes before washing it out.
Let the shampoo sit for two to five minutes depending on how brassy your hair is and how ashy you like your color, then rinse thoroughly. The difference between two minutes and four minutes with purple shampoo is a big one so keep an eye out. It may be helpful to set a timer so you don't go over.
Why is toner not working on my hair? Your toner may not take effect if you are using the wrong color of toner to cancel out your brassiness. The best way to find the right toner for you is to study hair color theory.
Purple is the exact opposite colour to yellow on the colour wheel, so when mixed together they essentially cancel eachother out. Purple/Violet Shampoos are super popular with blondes, and for good reason.
Purple shampoo neutralises brassiness but enhances blonde pigmentation. To maintain a silver shade, your shampoo requires a stronger colour neutralisation. Silver shampoo is formulated with deeper purple pigments to target yellow tones in a much stronger way.
Lather the purple shampoo on your hair. Depending on your hair's level of brassiness, leave the purple shampoo on for two to three minutes. Rinse the shampoo out. Apply a purple conditioner to nourish your hair and prevent breakage.
Saying that, it does lather and in turn remove some build up from the hair, but I would advice you wash your hair with a normal shampoo first before purple shampoo, especially if you find your hair needs washing daily or hasn't been washed for a couple of days.
There's also platinum shampoo, a special type of toning shampoo that works just like purple shampoo, with a few key differences. Platinum shampoo, also known as silver shampoo or platinum blonde shampoo, is a type of shampoo formulated to remove yellow tones from hair.
Purple shampoo works the same way to eliminate brassiness on brown hair as it does on blonde. It helps to prevent color fade, while emphasizing shine, keeping brown hair vibrant and rich. Using purple shampoo on brown hair regularly will take out any unwanted warm tones in your strands.
Purple shampoo is meant to only be used weekly or when your hair is looking brassy — not every day. Generally, you'll want to incorporate it into your hair care routine one to three times a week in place of your usual shampoo for color-treated hair.
Too Much of a Good Thing: Purple Shampoo Left On Too Long
You can, in fact, over-tone your hair. Leaving purple shampoo in your hair for an hour or more can cause your hair to look dull and lifeless. To leave purple shampoo for more than 10 minutes is already too much.
Some blondes swear by locking in the purple toning with a purple conditioner. However, as the purple shampoo does most of the work, we think it's OK to use any conditioner you like. After rinsing, try a deep moisturizing hair mask to soften your hair, and smooth frizz. This is essential if you have bleached hair.
Because some of them totally strip away the natural oils from your hair and scalp. So if you're wondering does purple shampoo dry out your hair, the answer is probably. And as you know dry hair tends to be harder to style and manage. Plus it can also go all frizzy on you.
If you want to get cooler blonde hair color, you can wash your hair with purple shampoo several times in a row until you reach the desired hue. Then, start alternating it with a regular shampoo. If you use purple shampoo too often or keep it for too long, you can get a purple tint to your blonde hair color.