People love American Express (Amex) cards primarily for their premium benefits and perks, excellent customer service, and the brand's perception of prestige and exclusivity.
People tend to use American Express Credit Cards even though they are less widely accepted than other cards because it is in their best interest to do so. They tend to offer the customer the best rewards for using the cards, looking at cash back the ongoing rate of 1% is double that of the best non Amex card of 0.5%.
Gen Z likes Amex because it successfully shifted from just a payment method to a lifestyle brand offering experiences, aspirational status, and tangible "life hacks" like airport lounges, dining credits (via Resy), and exclusive event access, all delivered through a sleek, digital-first app that feels less elitist and more relatable, making the rewards feel like "free money" for experiences they value.
As for AMEX being considered elite, that was built on a reputation of exceptional customer service. They were also the first credit card to truly have world wide acceptance. With the advent of VISA and MASTERCARD being accepted everywhere that has since changed.
The main reason Amex cards are so expensive is that many American Express credit cards offer generous rewards rates and high-end perks, which justify their steep annual fees. Amex cards are designed for people with good credit and a lot of income who are likely to charge large amounts to their cards every month.
Amex minimum income requirements vary significantly by card and country, but generally range from around $45,000-$50,000 for some standard rewards cards (like the Explorer card in Australia) up to higher amounts like $65,000 for premium cards (Qantas Ultimate), or even business revenue requirements (e.g., $75,000 for Business Platinum). Some Amex cards, particularly in markets like Canada, surprisingly have no stated minimum income.
100,000 American Express Membership Rewards points are generally worth $1,000 to $2,000 or more, depending on redemption; you get about 1 cent per point ($1,000 total) using the travel portal or gift cards, but can achieve 2 cents per point or higher ($2,000+) by transferring to airline/hotel partners for premium flights, yielding significantly more value, according to Bankrate and WalletHub and The Points Guy.
Annual Fee and Terms apply. 18+, subject to status. Minimum income £35,000.
Hardest Card to Get Overall
Why it's one of the hardest cards to get: The hardest card to get is the American Express Centurion Card, known simply as the “Black Card.” You need an invitation to get Amex Centurion, and only the super rich and famous can expect to get the call.
When you're out and about, it's possible to visit a restaurant or retailer that doesn't accept Amex card payments. That's because American Express charges merchants a higher fee than competitors do. All credit card networks charge processing fees for businesses to accept card payments from that network.
Salary Needed for Amex Platinum Credit Card
There are no published salary requirements in order to qualify for The Platinum Card® from American Express.
Increasingly, that cohort includes Gen Z (up to age 27) and millennials (ages 28 to 44), a group Squeri has actively courted. Together, these generations account for 35% of all U.S. consumer spending for Amex, up from 19% in 2019.
Cardholders of the American Express Platinum Card® or any other type of Amex members, can try using the American Express Auto Purchasing Program, which connects you to dealers who accept American Express and let you charge $2,000 or more toward a car purchase on your Amex card.
First launched in 1984 with a $250 annual fee (equivalent to $777 in 2025, based on the average rate of inflation), this distinctive card became a global status symbol through the years, morphing into a sleek, weighty metal card that costs more and more with each new evolution.
The main cons of American Express (Amex) include limited merchant acceptance (due to higher fees for businesses), high annual fees on premium cards, and strict credit requirements, often needing good to excellent credit; plus, some traditional Amex cards are charge cards requiring full monthly payment, unlike typical credit cards, and points transfers can sometimes be slow, notes Investopedia, Finder.com.au, Credit Suite, Bankrate, Point Hacks, Half Past First Cast, and YouTube}.
The credit limit you can expect for a $70,000 salary across all your credit cards could be as much as $14000 to $21000, or even higher in some cases, according to our research. The exact amount depends heavily on multiple factors, like your credit score and how many credit lines you have open.
The "2/3/4 rule" refers to an informal guideline for Bank of America (BofA) credit card approvals, limiting new cards to 2 within 30 days, 3 within 12 months, and 4 within 24 months, helping manage lending risk. It's also a term used in baby sleep training for wake windows (2 hours, 3 hours, 4 hours between naps) and in food safety (2-hour/4-hour rule for keeping food out of the fridge).
Transferring 30,000 points to our loyalty partners gives you between £300 and £900.
100,000 American Express Membership Rewards points are generally worth $1,000 to $2,000 or more, depending on redemption; you get about 1 cent per point ($1,000 total) using the travel portal or gift cards, but can achieve 2 cents per point or higher ($2,000+) by transferring to airline/hotel partners for premium flights, yielding significantly more value, according to Bankrate and WalletHub and The Points Guy.
The Amex 2/90 rule is a guideline limiting most people to approval for no more than two new American Express credit cards within a 90-day period, even if they meet other rules like waiting five days between applications (the 1-in-5 rule). This rule specifically applies to credit cards, not necessarily charge cards, and is a key factor in managing how many new Amex cards you can open and get welcome bonuses for.
The American Express annual fee is $0 to $5,000, depending on the card. For comparison, the average annual fee among credit card offers on the market right now is $26.75.
While 200K Amex points will typically only give you about $2,000 in value when you shop for flights in the Amex travel portal, you can sometimes find Business or First Class flights — that can normally cost over $10,000 — for only 200K points, when transferred to a frequent flyer program.
Membership Rewards® points have no expiration date.