Most of McDonald's audience is lower to middle income families in both urban and rural areas. They are loyal customers, visiting a McDonald's restaurant an average of 44 times a year.
This turns into the most successful advertising to the consumer base imaginable. McDonald's divided their items into categories based on psychographic, behavioral, and demographic factors. Children, learners, families, and businessmen are all targets for their products.
The average McDonald's customer is between 41 and 56 years old, pretty well educated (undergrad degree or at least some college), married and white, according to research from Numerator, an analytics firm.
Mcdonald's Consumer Profile
Buyers, both men and women, often have low to average incomes. They are known as brand-loyal casual diners who spend an average of $7.79 each time they eat. Many of these customers are parents of young children who like that the brand's atmosphere and food are good for families.
McDonald's main socio-demographic segments are families with younger children, young adults, and adults (Heartofcodes, 2018). By catering to each group's needs, McDonald's is/has been able to retain its customers since its opening in 1955.
Fast food marketers target children, teens, black youth, and Hispanic youth with advertising. Targeted marketing content is designed to appeal specifically to them, or fast food companies place ads in media that they are more likely to see.
McDonald's USP is "Food, Folks, and Fun". This USP highlights the company's commitment to providing an enjoyable and memorable dining experience for customers of all ages. It emphasizes McDonald's focus on offering high-quality food, friendly service, and a fun atmosphere that appeals to families and individuals alike.
#1: French fries
It probably doesn't come as a surprise to learn that these delicious slices of golden goodness are the all-time bestseller. They've been a staple of McDonald's since its very first menu, and people have been asking for fries with that—or just fries—ever since.
The Most Popular Thing at McDonald's Is…
Ever since the first McDonald's menu from when the chained opened in the 1950s, french fries have been a star. The famous Golden Arches sell upward of 9 million pounds of fries per day! That's a whole 'lotta large fries. How can anything be so gosh darn tasty?
“After just six months in the US there are over 30 million loyalty members enrolled and 21 million active members earning rewards.” “McDonald's continued to set a new standard for marketing in our industry.
One of McDonald's greatest strengths lies in its consistency. No matter where you are in the world, you can count on McDonald's to deliver the same familiar menu items, quality, and taste. This predictability provides a sense of comfort to patrons, allowing them to know exactly what to expect with each visit.
Moreover, fast food industry statistics say that people from the age group of 20 years to 39 years eat fast food more than any other age group. On average American households spend around 10% of their income per year on fast food. Males are more fast-food consumers than females.
While all fast-food chains have become less popular with families, McDonald's has fared worst. In 2011, families with a child aged 12 or under accounted for 18.6 percent of McDonald's customers, according to research firm Technomic. By mid-2014, such families accounted for 14.6 percent of McDonald's visitors.
“McDonald's has been the market leader throughout this time and continues to hold its advantage with the 'Golden Arches' having over 8.1 million customers during 2020 well ahead of the second-placed Kentucky Fried Chicken (KFC) with 6.8 million.
Nearly 40% of the participants were satisfied with the food they purchased at McDonald's. For those who were unsatisfied, 33.22% said that they disliked the burgers. 51% have used McDonald's restaurant drive-thru service. 51.69% like that they can speedily place and complete orders when using the drive-thru service.
At the top of the global list sits France's Triple Cheddar and Double Beef burger, which costs $15.70. This massive stack of beef and cheese also includes crispy fried onions, pickles, ketchup, and mustard.
Given that McDonald's was started in the United States, it should come as no surprise that the United States still has the most McDonald's of any country in the world.
McDonald's is still the most popular fast food brand in America today—with $46 billion in systemwide sales last year. This graphic uses data from a report on America's top 50 fast food chains by Quick Service Restaurant (QSR) Magazine.
McDonald's success today is largely attributed to its franchising model, consistency, and innovation. Through their franchising model, they were able to enjoy rapid growth.
“i'm lovin' it” launched in 2003. 17 years later, it is still the McDonald's slogan.
So the number-one success factor for McDonald's is professional design and process management. The second success factor is sales behavior. While other restaurants were slower to offer their products, the excellent policies encouraged employees to sell customers as many extras as possible.
McDonald's leads in the fast food industry with its promotional techniques that include offers and freebies to regularly attract customers. For example, McDonald's offers a "Happy Meal," which consists of a main meal, side, and drink for a discounted price.