Byron Baes follows the lives of 14 influencers who help each other grow their businesses, connections and social followings in the idyllic Australian beach town of Byron Bay. It's currently streaming globally on Netflix.
1. Gina Rinehart, $37.41 billion (up $3.39 billion) Another year, another Rich List crowning Gina Rinehart as Australia's wealthiest person. 2023 marks the fourth consecutive year the mining magnate has held that mantle.
On average, Australian influencers with more than 1 million followers earn anywhere between $92 and $19,880 per Insta post. Those with between 100,000 and 1 million followers are looking at a payment of anywhere between $80 and $1,590 per post.
People with followers in the range between 500,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 10,000 and 50,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.
'The Bad' influencers are those which are reluctant to give away their metrics. In these cases you know it is possible their profile is underperforming or there might be a chance they're buying followers or likes.
In 2019 an analysis of more than three million Instagram #ad posts was done, to determine, among others, the demographics of influencers. According to the findings, 31 percent of influencers creating sponsored posts on Instagram, were between the ages of 18 and 24.
Selena Gomez is the most-followed woman, actor, musician and North American on Instagram, with over 422 million followers. Virat Kohli is the most-followed Asian on Instagram, with over 252 million followers.
How much does 1 million followers on Instagram pay?
Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month.
How much do Instagram influencers make? Instagram marketing has the highest share of influencer marketing dollars, according to eMarketer. It's currently beating out Facebook, TikTok, Twitter, and YouTube. Psst: Here's how to make money off your YouTube channel, your Instagram account, and your TikTok strategy!
