Both Lanice and Luna recommend this buildable option from Rare Beauty. Not only is the formula weightless but the colors are ideal for many skin tones including dark skin ones. Opt for the hot pink shade Lucky or the bright rose mauve Grace. Tip: A little goes a long way since the formulas are highly pigmented.
Rare Beauty Encourage Soft Pinch Liquid Blush ($20.00 for 0.25 oz.) is a medium-dark pink with warmer undertones and a soft, dewy finish.
Selena Gomez, Rare Beauty Founder, wears shade 26W (light medium) "Before I apply any products to my face I always apply moisturizer, sunscreen, and then I use the Always An Optimist Illuminating Primer, if I want a little extra glow.
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With makeup made to feel good in, Rare Beauty's mission is to help everyone celebrate their individuality by redefining what beautiful means.
Alpha-H. Insider fave Alpha-H is one of the best Australian skincare brands according to beauty junkies everywhere, known for creating highly concentrated products that serve both preventative and corrective purposes.
rarebeauty.com Audience Demographics
The largest age group of visitors are 18 - 24 year olds (Desktop).
Rare Beauty's blushes are extremely pigmented, buildable, and long-lasting.
yes! Rare Beauty's foundation is a good choice for acne-prone and sensitive skin.
Because “clean" beauty lacks a regulatory definition by the Food and Drug Administration, we chose not to market our brand as "clean." But rest assured, our products are thoughtfully formulated, thoroughly tested, and made to comply with worldwide regulations of quality and safety—you have our word.
The authenticity and inclusivity of Rare Beauty's marketing tactics play a major role in the company's success. The message is clear- makeup made to feel good without hiding what makes you unique. It's about being YOU! Rare Beauty's marketing is about story telling.
Since then, it's been my go-to blush, and my regular two-tap method on my cheeks gets me a full day of pigment with a subtle and even fade throughout the day (moreso on sweatier days, but such is life). And since it's super buildable, the more blush you start with, the longer the color will last.
The FENTY BEAUTY by Rihanna Cheeks Out Freestyle Cream Blush is a light-as-air, non-greasy cream blush that instantly melts into skin for an effortless wash of color, giving life to all skin tones with a no-fuss, natural-looking flush in 10 sheer shades.
A weightless cream blush like no other: buildable colour, velvety texture, skin-softening finish, all day wear. Infused with clean botanical actives for smoother, brighter, healthier cheeks (and pout!)
Soft Pinch Liquid Blush - Rare Beauty by Selena Gomez.
In second place is Kylie Cosmetics, with 314,000 average monthly searches and Rare Beauty in third, receiving 292,000. The research especially highlights the undeniable success of Kylie Cosmetics.
Kylie Cosmetics Takes the Top Spot, Followed by Rare Beauty & Pleasing.
One percent of the sales from Rare Beauty goes towards increasing mental health resources. Dermatologically tested and suitable for sensitive skin, everything—from the lipsticks and eyeshadows to moisturizers and skin-smoothing mist—has been created with a skin=care lens.
Makeup has historically been used to cover up imperfections, but Rare takes an entirely different approach. “Rare Beauty is really about flipping that narrative and accepting what makes you unique and accepting your imperfections," says Cohen. “We believe that makeup is something to enjoy, not something that you need."
Starting with our very first sale, 1% of all Rare Beauty sales will go directly to the Rare Impact Fund to increase access for mental health services in educational settings.
Our Mission
We believe in the beauty of imperfections. We champion authenticity and positivity. We lead with transparency to build trust. We believe there is power in being vulnerable.
1. Shiseido. Japan's leading beauty brand with a history of more than 140 years. Their extensive range of sub-brands and products includes everything from skincare products like moisturizer and anti-aging serums, to sunscreen and makeup.