Sending a handwritten letter is an easy and effective way for car salespersons to show their gratitude. Not only are you providing superior customer service, but your car purchase thank-you letter is sure to resonate with your customers following a sale.
When negotiating, it helps to be able to justify what you're asking for, he adds: “Instead of saying, 'I want to pay this,' try something like: 'I've looked at five or six different cars that are similar to yours in the market. The price range goes from $19,500 to $20,700. I'm comfortable making an offer of $19,100.
Although some dealerships give better deals to those paying with cash, many of them prefer you to get a loan through their finance department. According to Jalopnik, this is because dealerships actually make money off of the interest of the loan they provide for you.
A new trend we've seen since vehicle shortages started is dealers not accepting cash or even your own financing when buying a new vehicle. The reason? Dealerships make money financing cars. With far fewer vehicles to sell, they want to maximize every dollar of profit, so some will not take your check.
While zero-down financing may sound tempting, it's generally not the wisest way to finance your new wheels. Buying a new car with no down payment can saddle you with higher monthly payments. Even worse, you could end up owing more than the car is worth.
It's a good idea to make a down payment of 10 to 20 percent. However, generally speaking, the more you can put down, the less interest you'll pay in the long run. The trick is to balance what you would like to pay with what you can reasonably afford.
Initiate bargaining by asking something like, "Is that your best price?" Take a polite, positive approach. Body language and facial expressions play a big part. Look interested, but not so eager they'll feel confident you'll buy regardless. Smile and be friendly, but be prepared to walk away if necessary.
How much lower than asking price can you offer on a car?
Based on your pricing homework, you should have a good idea of how much you're willing to pay. Begin by making an offer that is realistic but 15 to 25 percent lower than this figure. Name your offer and wait until the person you're negotiating with responds.
Here's an example template that you can tweak to suit your needs: Dear [customer name], Thank you for trusting me to help you with your recent car purchase. You were such a pleasure to work with and I hope you have been enjoying your [make/model of vehicle they purchased].