There's no single "world's favorite," as it varies by region and survey, but Snickers often tops sales charts globally for its nougat, caramel, and peanut mix, while polls frequently place Kit Kat (crisp wafer) as a top favorite for its universal availability and taste, with brands like Cadbury Dairy Milk and Mars Bar also consistently popular worldwide.
In the vast, swirling universe of chocolate, one titan stands above all others: Snickers. With over $380 billion in annual sales, this iconic bar—layered with nougat, caramel, peanuts, and milk chocolate—dominates global markets, from U.S. convenience stores to Asian supermarkets.
There's no single "#1 best" chocolate, as taste is subjective, but top contenders often include Domori (Italy) for rare cacao, Teuscher (Switzerland) for luxury truffles, Cacaosuyo (Peru) for award-winning origin bars, and brands like Lindt, Godiva, Dandelion Chocolate, and Lake Champlain for quality and widespread appeal, with winners varying by awards and personal preference.
While surveys vary, Cadbury Dairy Milk is consistently Australia's top-selling chocolate brand by volume, with popular variations like Dairy Milk Hazelnut and Top Deck, but classic Australian bars like Cherry Ripe and retro treats like Polly Waffle also rank extremely high in popularity polls, showing strong national love for both major brands and nostalgic favorites.
The number one selling chocolate bar globally is widely considered to be Snickers, known for its nougat, caramel, peanuts, and milk chocolate, with massive annual sales and broad international availability, though in the U.S., Reese's Peanut Butter Cups often ranks highest by some metrics, while Hershey's also dominates.
First produced in 1847, they became the namesake and core product of the now-defunct New England Confectionery Company (Necco), which operated near Boston, Massachusetts. It is the oldest American candy brand still in production (although Good & Plenty is the oldest continually produced American candy brand).
The Full List Of World's Best Chocolate 2023
Australia's oldest chocolate bar is the Cherry Ripe, first made in 1924 by MacRobertson's Chocolates (later acquired by Cadbury) and featuring a chewy cherry and coconut center covered in dark chocolate, remaining a beloved classic even today.
The "5 chocolate bar method" is a mindful eating strategy where you keep five bars of a treat (like chocolate) on hand, replacing them as you finish them to remove the sense of scarcity, normalize the food, and reduce the urge to overeat due to restriction, helping you gain control and enjoy it in moderation without guilt. It breaks the cycle of restriction and bingeing by signaling to your brain that the food isn't "special" or limited.
Choose Dark Over Milk
(To get a meaningful amount, choose a bar that's at least 70 percent cocoa.) Harvard researchers recently found that people who ate dark chocolate five or more times a week had a 21 percent lower risk of type 2 diabetes than those who rarely ate it, likely due in part to the flavanols.
According to one study, here were the leading chocolate bar brands ranked by share of consumers in the United States in 2024.
The chocolate bar was invented in 1847 by Joseph Fry, a British chocolatier. 🍫 Joseph Fry discovered that by mixing cocoa butter, cocoa powder, and sugar, he could create a moldable chocolate paste, which he then pressed into a bar shape.
The rarest chocolates come from extremely rare cacao beans, primarily the Criollo variety (making up only 0.01% of world production) and the rediscovered Pure Nacional (Fortunato No. 4), known for their creamy, delicate flavors, with producers like To'ak and Domori crafting exclusive bars from these precious beans. The scarcity stems from Criollo's susceptibility to disease and low yield, while the Pure Nacional was thought extinct for decades.
Amedei Porcelana is a dark chocolate bar made by the Amedei luxury chocolatier of Tuscany, Italy. It is often known as the world's most expensive chocolate. It has won various awards from the "Academy of Chocolate", including "Best Bean to Bar", "Best Dark Chocolate Bar", and the "Golden Bean Award."
Reese's Peanut Butter Cups are the No. 1 selling candy brand in the United States, consisting of white fudge, milk, or dark chocolate cups filled with peanut butter.
noun. /ˈtʃɒklət/ /ˈtʃɔːklət/ [uncountable] a hard brown sweet food made from cocoa beans, used in cooking to add taste to cakes, etc. or eaten as a sweet.
Australian chocolate bars and share packs
Violet Crumble, Clinkers, Jaffas, Freckles, Smarties, Caramello Koala, Kit Kat, Chomp plus variety packs. Perfect for parties and as an after-dinner treat.
The Chocolate Bar emoji 🍫 is used to express love (or hunger) for chocolate in all of its forms.
There's no single "most unhealthy" candy, but top contenders often cited for high sugar, fat, calories, and artificial ingredients include Candy Corn, Twix, Skittles, Reese's Peanut Butter Cups, and Take5, due to their combination of high-fructose corn syrup, sugar, saturated fats (like hydrogenated oils), and minimal nutritional value, making them nutritionally poor choices for frequent consumption.
King Charles III's preference for a healthy diet—reportedly favouring fruit and seeds over chocolate—has likely contributed to the diminished appeal of confectionery brands at Buckingham Palace. His decision not to renew Cadbury's Royal Warrant reflects a shift in priorities for the monarchy.
SBS Australia and other surveys consistently show Cadbury Dairy Milk as Australia's top-selling chocolate brand overall, particularly in blocks, with flavors like the original, Hazelnut, and Top Deck leading sales. While Dairy Milk dominates blocks, classic bars like Cherry Ripe, Kit Kat, and Mars also remain extremely popular favorites, often ranking high in bar-specific polls.
1965 Sold using the slogan, " Tastes so good it's almost illegal," Nestle introduced the $100,000 Candy Bar. In the 70's, the name was later changed to $100,000 Bar and then to 100 Grand. Nestle sold the brand to Ferrero in 2018. Find out how this candy was used in some mischievous pranks here.
Lindt & Sprüngli (Switzerland)
Founded in 1845 by David Sprüngli-Schwarz, Lindt is a premium Swiss chocolatier renowned for its exceptional quality and rich flavor—making it well worth the price. The brand's signature product, Lindor truffles, is especially popular for its irresistibly smooth chocolate filling.
A bar of 100% dark chocolate is made with zero sweetener, and often no ingredient other than cacao beans. Some companies use additional cocoa butter or a small amount of plant lecithin to smooth out the chocolate in the refiner, but must maintain that chocolate at a minimum of 99.75% cacao by volume.
The Verdict? For smoothness: Lindt edges out. For cocoa intensity: Ghirardelli wins.