INTENSITY is the strength or purity of a color.
The characteristics of a color are determined by three different elements: hue, chroma and value.
Brightness refers to intensity, distinguished by the amount of shading mixed with the hue. Any desired hue of light can be produced when various amounts of two of the primary colors of light—the primary colors being red, green, and blue—are combined mechanically, either by addition or by subtraction.
Every color can be described in terms of having three main attributes: hue, saturation and brightness.
colour, also spelled color, the aspect of any object that may be described in terms of hue, lightness, and saturation. In physics, colour is associated specifically with electromagnetic radiation of a certain range of wavelengths visible to the human eye.
Colour theory
As mentioned previously colour can convey different emotions and indicate different meanings to certain types of audience. Shades, context, content, vibrancy, culture, location, tone are all important in trying to get across a message, product or similar.
Energizing colors
Strong, bright colors and neon colors can have a powerful effect on emotions. Colors like bright red, bright yellow and neon green can feel energizing and make you feel more alert, but can also be irritating on the eyes.
Intensity is adjusted by adding additional colors to the pure hue. A color can be made less intense by adding gray to the color. In some ways, intensity can be measured by the amount of gray in the hue. Hues can only degrade in intensity.
The Value' (also called lightness or luminosity) of a color is a measure of how light or dark a color is while its hue is held constant.
In works of art, artists use color to depict and describe the subject. Artists, especially painters, utilize their knowledge of color to portray mood, light, depth, and point of view in a work of art.
There are seven colors in the rainbow: red, orange, yellow, green, blue, indigo and violet. The acronym “ROY G.
Warm colors – such as red, yellow and orange – can spark a variety of emotions ranging from comfort and warmth to hostility and anger. Cool colors – such as green, blue and purple – often spark feelings of calmness as well as sadness.
Color has 3 elements – luminosity, hue, and saturation. All colors can be described as some combination of these three values.
In our case of visible light, the highest frequency color, which is violet, which means it will have the highest energy. Similarly, red has the lowest frequency, so it will have the least energy.
Violet waves carry the most energy because they have the shortest wavelength and the highest frequency in the visible light spectrum.
The value and intensity of colors are affected by the amount of light, too. In lower light, colors appear darker and less intense. As you increase the amount of light, the value lightens, and the intensity increases until you reach its actual color.
Violet light has the shortest wavelength, and so it has the highest level of energy of visible light.
Your brain interprets the various energies of visible light as different colors, ranging from red to violet. Red has the lowest energy and violet the highest.
Yellow is said to be the happiest color, promoting optimism and positive thinking.
The Importance of Color
And they help us communicate, both ideas and emotions, and can be used across industries to achieve results and define experiences. Ultimately, colors help us navigate the world around us and add richness to our lives. Under the influence of different colors, we feel and think differently.
Color helps us recognize and distinguish between objects of varying hue and saturation, it attracts our attention, and it serves as a "nonlinguistic code that gives us instant information about the world around us" (1).
Red: Passion, Love, Anger. Orange: Energy, Happiness, Vitality. Yellow: Happiness, Hope, Deceit. Green: New Beginnings, Abundance, Nature. Blue: Calm, Responsible, Sadness.