Over the last few years, I've noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram's 2022 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post.
A drop in your engagement might mean that the discoverability of your Instagram profile is lower. Users need to find your profile when they search for a keyword related to your account. For this, you need to optimize your profile for search.
Low-Quality Posts
Another reason you might not be getting as much engagement on your posts is that the quality of those posts might not be as good as others. This could be for a number of reasons, including: Using poor image editing tools. Taking photos with bad lighting.
If you notice that your Instagram likes have dropped, but you don't know why this is, it could be an algorithm change. Insta regularly changes its algorithm and therefore which posts and profiles are most popular.
You are not posting consistently
If you don't have a regular posting schedule or take a break from posting you may notice a drop in likes. That's because Instagram rewards creators who are active and post regularly. Solution: You should be posting consistently as much as possible.
A new Instagram account access tool will let professional users know if their content is "shadow-banned." Instagram introduced new transparency tools on Wednesday that will show you if your content is being recommended to other users or not.
Look for your post on this hashtag from a few accounts that don't follow you. If your posts appears under the hashtags, you're safe, however if it does not appear, it's likely you've been shadowbanned.
2. How long does an Instagram shadowban last? According to users, an Instagram shadowban can last anywhere from 14 to 30 days. However, most users' shadowban is lifted within 2 to 3 weeks.
It's normal, and it's happening now more than ever. If more people are following new accounts at a slower rate and unfollowing accounts at a higher rate, it's inevitable that we will see an overall decline in the act of following. More unfollows + fewer follows = a higher percentage of us losing followers.
Anyone who tries to follow more than 7,500 people will see an error message, regardless of how many followers they have. Anyone who's currently following more than 7,500 people did so before this change was made. Learn how to unfollow someone on Instagram. Learn more about our Community Guidelines.
When your posting schedule is off, people will lose interest in your account and unfollow you. So if you've completely ghosted and haven't posted in a while, or you're suddenly posting 3 - 4 images all in one day, this lack of consistency is bound to get you an unfollow.
The primary “indicator” of a shadowban is your hashtagged content not appearing on Explore pages to anyone but your followers. Your reach and visibility for posts being severely limited is another result.
If you're using irrelevant hashtags, or if you're using the same hashtags over and over in posts… you're going to get hit by the Instagram Shadowban (eventually). Here's what to do instead: You should only be using highly relevant hashtags in your posts.
An action block on Instagram typically last anywhere from 24-48 hours. What is this? However, if you continue to misuse the app, you might find that your block gets longer and longer each time.
Shadowbans are often caused by too much activity that gets mistaken for bots. Taking a break from Instagram can help lift the ban faster. Log out of your account and take several days off. Don't post, comment, like, or send DM's.
The Instagram algorithm chooses which photos and videos will rank high in users' feed. The higher your post ranks, the bigger Instagram reach it will generate.
Larger: Brands with large followings (+501K) should aim to meet or exceed an average Reach Rate of 12% for an Instagram post and 2% for an Instagram Story. Smaller: Brands with smaller followings should aim to meet or exceed the higher benchmark of 32% of their audience through posts and 8% through Stories.
Instagram uses a combination of algorithms, processes, and classifiers to determine the most relevant content for each user. It considers various signals such as user activity, post information, interaction history, and information about the content creator.
Step 1: Open the Instagram app and tap on your profile at the bottom right. Step 2: Tap on the three-line icon at the upper right and select Your Activity. Step 3: Select Recent searches and tap Clear all. Step 4: Select Clear all in the prompt to confirm.