If you have a warm complexion, go with a foundation shade that has yellow, gold, or peach undertones. And if your complexion is on the cool side, a foundation with pink undertones is your best bet. Those with neutral undertones should look for a foundation shade with both gold and pink tones.
There are three key factors in finding the right foundation shade – understanding your skin tone and undertone, swatch testing, and updating your shade with the seasons to ensure a perfect foundation match all year 'round.
The experts have spoken, and the answer is, foundation should be one or two shades lighter than your skin tone. This is because when you use bronzer or contour then the foundation should be able to blend and give the perfect look to your face.
If you're not sure, checking the color of your veins is a quick way to find out. Take a look at the veins in and around your face and neck. If you see blue veins, you have cool undertones. If your veins appear green on the skin (olive), you're warm.
White Cloth Test: Put a white cloth next to your bare face and observe what cast your skin takes on. Skin with warm undertones will appear yellowish, while skin with cool undertones will seem blueish or pinkish.
After determining your basic skin tone (warm or cool), consider the color of your hair and eyes. These three colors—skin, hair, and eyes—make up your personal coloring and should be considered when selecting clothing and cosmetics.
Grab a pure white piece of clothing or even just a piece of white paper. In bright, natural light, hold the item up to your face. If your skin looks pink or rosy by comparison, you're cool toned. If your face looks more yellow, your undertone is warm.
Your foundation should blend seamlessly with your natural skin tone. You don't want there to be an obvious difference between where your foundation ends and your bare skin begins. Otherwise, your foundation will look unnatural and caked on.
Your ideal foundation shade probably won't match your face or hands or neck exactly. The idea is to find an undertone match with your body, and pick a foundation which is a cross between your face's colour, and that of your chest. This is because the skin on the chest reflects your undertones better than your face.
To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal hue.
If your makeup is too light, you will look ashy or as if you have a gray cast on your skin. If the formula is too dark, it can make your complexion look muddy. Look for the shade that disappears into your skin most is your right match.
When in doubt, always pick a shade that is slightly lighter than your complexion rather than darker. This can prevent your complexion from looking darker than the rest of your body. It is the safest way to go when unsure about two shades that may look too light or too dark.
YouCam Makeup is the best free foundation match app because it's full of unique features. Not only can you find your perfect match by choosing from over 100 shades, but you can also try on different shades in the app.
"The foundation should match the side of your face and your neck to prevent you from looking like you're wearing a mask," he says.
In a place with bright, natural light, hold up a piece of printer paper and look at how your skin reacts to it. If your skin looks pinkish against the paper, you probably have cooler undertones; if your skin looks yellow against the paper, you're probably a warm tone.
Finding your undertone: The colour of your veins
Take a look at the veins on the inside of your wrist. Do they appear more blue or green? If your veins appear more blue, you're cool-toned but if you see more green, you're warm-toned. If you see a fair amount of both both green and blue, you have a neutral undertone.
Warm colors—yellow, orange, red and combinations therein—breathe energy, positivity and a sense of sunshine into any room. Cool colors—green, blue and purple—evoke relaxation and calm. Neutrals like white and gray can also lean warmer or cooler depending on their undertones.
Once you've got that new foundation at home, don't apply it just to the face. Blend your makeup, preferably with a blending sponge, all the way down, over and beneath the jawbone, to the neck. This creates a seamless look.
If you've ever thought your makeup makes you look more wrinkled, it might be by virtue of dehydrated skin. Makeup has a way of leaching the moisture from the skin, accentuating pores, and highlighting fine lines and wrinkles. So if your skin looks worse with foundation, this could be a major culprit.