Gen Z is known for being resourceful, independent learners who value diversity and inclusive culture and place a priority on well-being and mental health in the workplace. They are fiscally conservative with a keen focus on investing and income. Gen Z values justice and equity.
Gen Z is infamous for being the first generation that can't clearly recall a time before the Internet. These digital natives are defined by their persistent use of smart devices, love of social media, and all things digital – more than 60% of their time is spent online.
Generation Z is the generation that never had to deal with dial-up internet or brick-shaped mobile phones. They have grown up with the knowledge that they can speak to anyone around the world at a moment's notice, and through assorted social media networks, that's what they've been doing for their entire lives.
Generation Z characteristics are interesting and specific; Generation Z features avid gamers and music-goers, and they are known for being ever-present messaging, on the internet, on social networks, and on mobile systems—they are truly the “Digital-ites.” They tend to care about trends, but are also quick to research ...
Gen Z's economic concerns stem from the fear of accruing debt, limited job opportunities and the difficulty of finding affordable housing. These concerns have been exacerbated by the financial insecurity many young people and their families have faced during the COVID-19 pandemic.
The Economist has described generation Z as a better-educated, well-behaved, stressed, and depressed generation compared to previous generations. Gen Z is also more ethnically diverse and familiar with gender-neutral pronouns.
According to a 2021 Consumer Culture Report by 5WPR, Gen Z is prioritizing electronics, technology, health, and wellness.
Gen Z is also the smartest and best educated generation. Having an unlimited wealth of information at our disposal has not gone to waste. In America, 57 percent of Gen Z is reported to have enrolled in a two-year or four-year college, compared to 52 percent of Millenials and 43 percent of Gen X.
Educated and empathetic. The pair say Gen Z is also the "most educated", "empathetic" and "politically aware" generation, as well as being the most diverse. "They're so accepting of different groups and I think that will have a significant impact both culturally and politically," Christensen says.
A CM Group consumer research effort that polled 1,000 consumers found Gen Z consumers are better educated, more practical, more ambitious and more skeptical than Millennials.
They prefer their jobs to be stable touchstones they can rely on — but still, they want it to be on their own terms. Stubborn independence — Despite wanting stability, the iGeneration, like their millennial predecessors, are practical.
“Teens feel that being cool is about just being yourself, embracing what you love, rejecting what you don't, and being kind to others.”
Gen Z's awareness and approach to mental health can have a positive influence on their parenting by allowing them to be emotionally healthy and drivers of open communication. It can also help shape a future generation that will understand, accept, and seek to treat their own mental health issues.
Gen Zers aren't prioritizing romantic relationships — or if they're open to one, they want it to happen organically. A majority (52%) expect to meet their significant other in person instead of via mutual acquaintances (30%) or an app (6%), according to the Goldman Sachs intern survey.
And so is Gen Z language. They use traditional words (with brand new meanings) to describe excitement, community, culture, an inside joke, and things unique to their age group. Gen Z ers are the ones setting mainstream trends, but they're super low-key about it.
Gen Z is very concerned about their ability to communicate and forge strong interpersonal relationships. This may be due to the fact that technology has negatively impacted their cognitive skill development, and they recognize that their social skills, like critical thinking and communication, are weak.
Happiness levels average lower today for most adults under age 35 than they did in 2017. However, the data show that Gen Zers report the lowest levels of happiness on record in the past five-year timespan.
TL;DR: Listening to music is the top activity Gen Z and Millennials do in their free time. Gen Z is much more likely to than Millennials to watch videos on YouTube and social media platforms. Gen Z is also more likely to play video games in their free time compared to Millennials.
One in four Gen Z respondents reported feeling more emotionally distressed (25 percent), almost double the levels reported by millennial and Gen X respondents (13 percent each), and more than triple the levels reported by baby boomer respondents (8 percent).