Red and yellow are the chief food colors, evoking the tastebuds and stimulating the appetite. Both red and yellow are also effective at grabbing attention. The fast food industry has claimed this combination for a good reason—because it is effective.
Researchers say red can make you the most hungry. It attracts attention, increases your heart rate, and trigger appetite.
Blue – supposedly the best colour to help suppress appetites. Evoking images of blue skies and oceans, the calming nature of this colour is said to soothe the body and slow down metabolism, thus curbing one's appetite. Brown, Grey and Black – all these colours are associated with a diminished appetite.
Fast food chains, from McDonald's to Taco Bell, utilize various colors to influence potential customers on a psychological level. The color yellow elicits a feeling of comfort, while red tends to make people feel more hungry and impulsive.
Yellow is another color that is classified as a “hungry” color. Known as a cheery, stimulating color, yellow makes us feel good, and puts us in a good mood. It's also been known to increase appetite, encouraging people to eat more.
Red makes us feel excited and hungry. Our body's biological response to red raises heart rate and blood pressure to cause us to want to tear through favourite food items as fast as we can. Eateries don't just capitalize on red by enticing us to order more. Red décor can cause guests to eat faster inside the restaurant.
Red – This bright hue is very energetic and stimulates many senses, which lead directly to your appetite. This is why many fast-food chains include red in their signage and decor. Yellow – Many restaurants also include yellow in their decor, as it is known to increase appetite as well.
However, brighter shades, such as Aqua, Royal, and Ultramarine Blue, have been known to cause people to feel thirst.
Research studies discovered red to be the best color light to help you sleep, because it increases production of melatonin as well as full darkness. On the other end of the spectrum, blue is the worst.
Pink won't stimulate your appetite and the reason is that it's somewhat of an unnatural color. It often makes people think of artificial preservatives or raw meat, according to Kari Hartel, RD, LD. That's one of the reasons why you rarely see pink used in food logos.
Researchers are actually in agreement that warm colors like red and yellow increase the heart rate and hunger as a result.
Blue light has the strongest impact. Exposure to blue light (and white light, which contains blue light) during the sensitive period can make it difficult for you to fall asleep and stay asleep. Exposure to white light during the day can have positive effects, including boosting alertness and mood.
Purple, gray, brown, black, and red are the worst colors for sleep. Gray, brown, and black promotes negative emotions, while purple and red boost alertness. Individuals with these bedroom colors are more likely to sleep less than 7 hours each night.
The best night light colors for sleep are red and amber, as they are warm and soothing colors that promote a good night's sleep. It's thought that colors close to red on the light spectrum stimulate melatonin production. Red light has a lower color temperature than regular sunlight, making it ideal for sleep.
Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons.
Red is a controversial and much-talked about color, and for all its interior design potential, is considered to be the most stressful color. 'It's the one color that struggle to live with in large doses,' explains Karen Haller. Red is not a particularly restful color.
Nervous Colors
Also known as cool colors, they're often linked to fear and anxiety. The typical nervous colors include gray, purple, and blue. Gray, for instance, evokes feelings of apathy, sadness, and boredom.
Happy colors are usually thought to be bright, warm shades, like yellow, orange, pink and red, or pastels, like peach, light pink and lilac. The brighter and lighter the color, the happier and more optimistic it can make you feel.
Finally, you should base the colors you choose on the buying habits of your customers. According to data by Kissmetrics, colors influence how we interpret what we purchase. If you're looking to attract impulse buyers, look to red, orange, black, and royal blue.
While it can also be considered a relaxing color when used in bedrooms or bathrooms, green can stimulate thoughts of dieting or snacking on leafy veggies and fruits when it is used as a kitchen or dining room paint color. Red – Red is another stimulating color that is known to encourage hunger.
Looking at the positive psychology qualities of red & yellow in relation to the fast food industry, red triggers stimulation, appetite, hunger, it attracts attention. Yellow triggers the feelings of happiness and friendliness. When you combine red and yellow it's about speed, quickness. In, eat and out again.
To this day, we think of purple as the color of royalty and luxury. Consequently, it brings up a feeling of trust and reliability. Purple's rarity also gives it an air of mystery. It's associated with creativity and the realm of fantasy — think about how many times magic gets portrayed as purple in popular culture.
Peaceful, calm and gentle, blue has tremendous power to manage stress. It's a very soothing color that helps calm your mind, slow down your heart rate, lower your blood pressure and reduce anxiety.
According to color psychologists, the most stressful and anxiety-inducing color is 'red'. Red room ideas can be too intense for some people – could your red decor be one of the reasons why your friends hate your house? It reminds us of danger and is a color that makes you angry.
In fact, it's said that looking at the color blue can produce chemicals in the body that promote calming. If you don't want to go full-on blue in every room in your home, you'll still feel the calming effects by choosing colors that have elements of blue, such as a warmer gray, blue-green, or soft purple.