Con: You Can Turn Away Followers by Using Too Many Hashtags Hashtags are great for boosting your Instagram engagement, but too many hashtags can sometimes turn away users. Your followers want to read a caption that is thoughtful and entertaining, not a jumble of hashtags.
What happens is either the hashtag is being used incorrectly, or they could be prone to hijacking, which can be a major issue for your brand. Mistakes in spelling, or the hashtag being too wordy, are simple mistakes that can usually be remedied by proofreading.
When used strategically, hashtags can provide you with a ton of benefits. They can be used to get your content in front of a bigger audience, raise awareness about your brand, target a very specific group of people, boost your SEO, and use hot trends and topics to your advantage, among other things.
Ultimately, both stories confirm that hashtags can add context to your Instagram content. They can also help your content appear in relevant searches, which can drive discovery. But if you're looking for a tool to increase reach on Instagram, hashtags won't affect exposure in a meaningful way.
Using “#”'s to search for posts is becoming less and less prevalent. Today, over half of Instagram users do not actively search hashtags to find new content or people to follow. Some still do, but the hashtag's function has shifted over to the social media algorithm.
It's not about getting seen by a lot of people, it's about getting seen by the right people. That's how hashtags lead to higher engagement and more followers. Pick and choose the right keywords for each post individually.
When it comes to using hashtags in your personal Facebook posts, you're good to go — hashtag to your heart's content. According to new research found on socialbakers.com, however, overusing hashtags can turn your fans and followers off and drop your posts' precious interaction rates.
A hashtag is a word or keyword phrase preceded by a hash symbol (#). It's used within a post on social media to help those who may be interested in your topic to be able to find it when they search for a keyword or particular hashtag. It helps to draw attention to your posts and encourage interaction.
A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. This function was created on Twitter, and allows people to easily follow topics they are interested in.
Yes, hashtags still work. And they're pretty important. Hashtags are frames of reference for the Instagram algorithm. When you use hashtags, you're raising your potential for precious online engagement with your targeted audience.
A Recent section. Recent posts tagged with that hashtag appear in the order that they were posted. Keep in mind that if you add a hashtag to a photo after it was posted, the photo will still appear on the hashtag page according to the time it was originally posted, not the time the hashtag was added.
If you're using irrelevant hashtags, or if you're using the same hashtags over and over in posts… you're going to get hit by the Instagram Shadowban (eventually). Here's what to do instead: You should only be using highly relevant hashtags in your posts.
Another problem with using irrelevant hashtags is that someone can essentially “flag” you by selecting “Don't show for this hashtag” when your post doesn't fit the tag. The more people do this, the more your reach will shrink, which is something few of us can afford.
That said, hashtags aren't going to magically result in more views. In fact, YouTube has warned that hashtags are not a guarantee for success. In other words: hashtags have the potential to help you get more views. But they're not going to overcome other key factors in the YouTube algorithm (like Audience Retention).
The short answer is yes. While younger social media users may argue that usage of hashtags is perhaps not as "cool" as earlier generations who embraced them, they still are highly effective social media tools. In fact, Instagram is continually optimizing how hashtags are used for improved user experience.
? Do hashtags increase followers? No, hashtags don't directly increase your followers. But they help you expand your reach and get more engagement on your posts, increasing your followers more than often. Using brand-relevant hashtags make you more visible among your niche audiences, who are more likely to follow you.
According to the data, the best practice for big accounts is to use 3-4 hashtags to maximize their chances of reaching the average engagement rate by impressions of (3.42%). For small accounts, with 5K - 10K followers, more tags also equals declining engagement, but the variance is not as pronounced.
Should You Use Hashtags on Instagram in the Caption or Comment Section? Instagram has confirmed that hashtags are effective in both your post caption and the comments section – so it's totally up to you where you want to share them.
Absolutely you should. Try to choose hashtags that are as narrow or as niche as possible. The less volume of posts a hashtag has, the more likely you'll be seen by people who follow them. Plus, if the subject matter is highly specific, people are more likely to engage with your post.
When you stop using hashtags, you're left with only one way to improve your Instagram traction — you have to actually produce great content. Because without the “magic” of hashtags, your content has to actually earn its engagement.
Over the last few years, I've noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram's 2022 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post.
Basically, an Instagram shadowban refers to the platform limiting your content reach by restricting visibility. The primary “indicator” of a shadowban is your hashtagged content not appearing on Explore pages to anyone but your followers. Your reach and visibility for posts being severely limited is another result.