The most devoted demographic of coffee drinkers in the U.S. is those aged 60 or older. Around 72% of Americans who are 60 or older drink coffee every single day.
According to a survey carried out in February 2022, approximately 15 percent of 18 to 29-year-old participants in the United States preferred to drink their coffee black. The share among participants aged 65 years or older with the same preference was about 25 percent.
A few interesting takeaways about millennials and coffee, according to research from Datassential and the National Coffee Association, cited by Bloomberg: 1: Millennials now account for 44 percent of total U.S. coffee consumption.
Most consider coffee an affordable and pleasurable necessity – due to their relatively high levels of disposable income (no children, no mortgage, decent salary), Gen Z consumers are willing to spend their hard-earned cash on coffee and other beverage choices that meet their evolving needs.
The Collins Dictionary define Generation Z as "members of the generation of people born between the mid-1990s and mid-2010s who are seen as confident users of new technology". The Merriam-Webster Online Dictionary defines Generation Z as "the generation of people born in the late 1990s and early 2000s."
The Economist has described generation Z as a better-educated, well-behaved, stressed, and depressed generation compared to previous generations. Gen Z is also more ethnically diverse and familiar with gender-neutral pronouns.
According to research shared by MTPak, Gen Zers, or those born after 1995, drink more gourmet coffee compared to previous generations.
1. Finland — 12 kg/26 lbs — Finland is the world's biggest consumer of coffee on a per-person basis. The average Finn drinks nearly four cups a day. Coffee is so popular in Finland that two 10-minute coffee breaks are legally mandated for Finnish workers.
Not only does modern research show that drinking coffee might help you live longer, it also shows that caffeine could play an important role in slowing down the effects of aging. That's right—the active ingredient in coffee that most of us think of as a helpful stimulant could also be a powerful anti-aging substance.
While both genders drink a lot of coffee, males drink slightly more than females. Considering the entire U.S. population, on average, men down about 1.7 cups and women around 1.5 cups.
Part of the reason for the decline in drinking is that Gen Z appear to be more cautious than older generations, both in terms of their health and how their peers perceive them.
From age alone, the target market of coffee shop sales can be just about anyone, but older populations are most dominant for consuming, while millennials are willing to spend more per cup, averaging more than $2,000 per year, according to some research.
Convenience On Demand
As millennials increasingly demand speed and convenience from their products and service providers, they're turning to forms of coffee that are convenient and quick to prepare, but still taste as good as a four minute pour-over.
The target age of Starbucks' market is 22 to 60, with the teen audience growing steadily. Even the 50- and 60-year-olds rely on their smartphones to make their lives easier.
Mintel's “Coffee and RTD Coffee 2021” report found that a staggering 60% of Gen Z regularly drink RTD coffee. Gen X and Boomers drink fewer energy drinks than either generation. They, predictably, rank coffee more highly as their pick-me-up of choice.
Nepal, India, and Pakistan, as shown on the map above (click here for larger version), drink the least, coming in at just 0.1 kg (0.22 pounds) per capita per year.
Starbucks. With annual revenues of $23.52 billion, Starbucks tops the list of best coffee brands in the world. The world's largest coffee retailer, headquartered in Seattle, US, was founded in 1971. At present, its operations span across more than 33,800 stores in 80 countries.
Which country is most fond of the much-loved coffee bean? We've mapped the world according to coffee consumption per capita – and it's the Finns that come out on top.
Whether you crave or can't stand coffee may be influenced by your genetic sensitivity to caffeine.
A known benefit of caffeine is that it helps you focus your mind and block out distractions. Because introverts find the presence of other people distracting, drinking coffee can help them stay on task without paying an "attention tax" resulting from the presence of other people in close proximity.
The youngest generation in the workforce is also more likely to play conservative with their paychecks right now, with Gen Z most likely to put in longer hours or work harder. Nearly a third are also considering taking a second job or a more stable gig in the face of potential recession layoffs.
Their embrace of unorthodox learning methods partly stems from the vast adjustments they've made during the pandemic, as remote learning and new ways of gaining an education became standard. Not only is Gen Z more likely to go to college, but its members are on track to become the most educated generation yet.
They prefer their jobs to be stable touchstones they can rely on — but still, they want it to be on their own terms. Stubborn independence — Despite wanting stability, the iGeneration, like their millennial predecessors, are practical.
Gen Z's awareness and approach to mental health can have a positive influence on their parenting by allowing them to be emotionally healthy and drivers of open communication. It can also help shape a future generation that will understand, accept, and seek to treat their own mental health issues.