2 billion views on TikTok can earn a creator anywhere from a few thousand dollars up to potentially tens of thousands, but it varies wildly, averaging around $0.0004 to $0.01+ per view (or $400 to over $10,000 per million views), primarily through the Creativity Program and brand deals, with actual income depending on engagement, niche, and external monetization like sponsorships, making brand deals often the bigger earner.
So, we spoke to a bunch of creators and brands and found out: The average payment ranges from 2 to 4 cents per 1,000 views. This translates to approximately $20-40 for every million views. A video with 100,000 views might earn around $2-4.
How Much Does YouTube Pay for 1 Billion Views on a Music Video? With a billion views and an average CPM of $3 you can make almost $3,000,000. Entertainment videos often gather a great audience making it easier to get to great views. Songs tend to go viral and the views keep going up.
According to an average estimated and published recently by Information Is Beautiful, YouTube may pay as little as $0.0006 for every view, which adds up to only $1.8 million for 3 billion plays.
How Much Does TikTok Pay Per View in 2026? TikTok pays creators between $0.40 and $1.00 per 1,000 views through the Creator Rewards Program, which amounts to $400 to $1000 for 1 million views. This program aims to help creators earn significantly more by rewarding high-quality, engaging content.
If each of those one trillion views were just one second long, that would add up to over 30,000 years. If each view were a Minecraft block 12 inches square, you could build a stack that reached from the Earth to the sun and back -- with about seven million miles to spare. That's how big one trillion views is.
Key Takeaways: How Much TikTok Really Pays in 2025
TikTok's Creator Fund pays about $0.02–$0.04 per 1,000 views, meaning viral videos often earn far less than people assume, even 1 million views might bring in just $20–$40.
To make $10,000 on YouTube, you typically need between 1 million to 10 million views per month, depending heavily on your niche (finance/tech pays more), viewer location (US/UK/Canada pays more), and monetization strategies, as ad revenue varies from $2-$12 per 1,000 views (RPM), but sponsors and affiliate sales can get you there faster with fewer raw views.
The most viewed video on TikTok has approximately 2.2 billion views, and was achieved by Zach King (USA), as verified by TikTok on 15 March 2022. Titled "Zach Kings Magic Broomstick", it was posted on 9 December 2019.
What is the value of a TikTok Rose? A TikTok Rose is worth 1 coin or around $0.01 USD. Though low in value, Roses are frequently sent and help maintain consistent engagement during streams.
To make $2,000 a month on TikTok, you generally need 10,000 to 50,000 followers, focusing on brand deals, affiliate marketing, and potentially direct creator fund payouts, requiring significant views (millions monthly) and high engagement, with earnings varying greatly by niche and content quality, rather than just follower count.
1. Charli D'Amelio. Charli D'Amelio, aged 20, was first named the highest-earning TikToker in 2021, when she was just 18 years old.
Reaching 1 billion views on YouTube is a monumental achievement, but it's not impossible. By understanding the YouTube algorithm, crafting killer content, optimizing for search, promoting your videos, and analyzing your results, you can increase your chances of joining the billion-view club.
Typically, creators participating in the TikTok Creator Rewards Program can expect earnings to range from $0.4 to $1 per 1,000 views. This means a video with 500,000 views could earn between $200 and $500, a significant improvement over the older system. However, the RPM can fluctuate based on the above factors.
If you want to calculate your TikTok earnings, there are several key factors to take into account:
To make $2,000 a month on YouTube from ad revenue, you generally need 400,000 to 1 million monthly views, depending heavily on your niche's CPM (cost per mille/thousand views) and RPM (revenue per mille), but many creators report needing 500,000 to 1 million+ views for a comfortable living, with high-value niches like finance potentially reaching it with fewer views and lower-value niches needing significantly more, plus other income streams like sponsorships.
No, 7,000 views is generally not considered viral, as virality usually means reaching hundreds of thousands or millions of views rapidly, but it can be very successful for a small creator, representing a huge spike over their usual numbers and indicating good performance for their specific audience. Virality depends on your baseline: for a large account, 7,000 is low, but for a micro-influencer getting 100 views, 7,000 is a massive viral hit for them.
Reaching 10K views requires a blend of strategies like optimizing video titles and descriptions, leveraging YouTube SEO, creating shareable content, and posting consistently. Collaborating with other content creators or using trends effectively can also play a major role in accelerating your growth.
TikTok does not pay for likes on a video, rather the short video app pays for 1000 views. Currently as per 2026 influencer reports, TikTok pays between $0.4 – $0.8 per 1000 views, i.e. $400 -$800 per million views for a creator's video via the new “TikTok Creativity Program Beta”.
The TikTok 3-second rule means creators have only about three seconds (sometimes less) to hook viewers before they scroll away, making the start of the video crucial for retention, algorithm favorability, and higher view counts. This short window demands immediate action, value, or visual interest, often by showing the end result first, using fast cuts, text overlays, or trending sounds to stop the scroll and signal quality to TikTok's algorithm.
On average, creators earn between $0.02 to $0.04 per 1,000 views. With 100,000 followers, you may generate around 10,000 to 50,000 views per video, depending on engagement. This means that a single video could earn anywhere from $0.20 to $2.00.
How Much Does YouTube Pay for 100M Views in the Gaming Niche? YouTube has over 40 million gaming channels. If we consider the average CPM to be $6 and a scenario of 100,000,000 ad views if safe to say they can earn $300,000 from ad revenue (after YouTube's 45% cut).
The billion-view mark was first passed by Gangnam Style in December 2012. On January 13, 2022, Pinkfong's "Baby Shark" became the first video to hit 10,000,000,000 views. Views represent how many times a video is watched.
The "30-second rule" on YouTube refers to the critical first moments of a video, where creators must hook viewers within about 30 seconds to get them to keep watching, as YouTube registers meaningful engagement after this mark, impacting visibility and watch time. It's a key focus for audience retention, with strategies involving dynamic editing (B-roll, angles), emotional hooks, and clear value propositions, but it's distinct from copyright myths about using 30-second music clips.