Three to four hashtags for a video are recommended. These should be a mix of those that are trending and those that describe your content as specifically as possible. Finally, users can easily follow their favorite hashtags on TikTok. You might even end up on your brand's profile and hit the follow button.
The more, the merrier
Don't limit yourself to just one or two hashtags — each one exposes you to a different audience. Use as many hashtags as you can! TikTok limits captions to only 100 characters. That means that you need to keep your captions short and sweet to fit as many hashtags as possible.
Do hashtags work on TikTok? Yes, TikTok hashtags certainly do work. They let people find you more easily based on your content and what they are interested in, so it is always recommended to use them. But in moderation and only those hashtags closely related to your content.
Hashtags are very important for any social media platform and TikTok is no exception. Hashtags help your content get more visibility and also help users find the content they're looking for. Anyone looking for content on a specific topic or area of interest can simply use a relevant hashtag to discover such content.
Viral TikTok hashtags. Hashtags allow fellow TikTok users and (perhaps more importantly) the algorithm find and categorise your content. Using them correctly can mean that your videos are promoted to more users who would be interested in you, reaching a larger audience, and more potential perfect customers.
Three to four hashtags for a video are recommended.
These should be a mix of those that are trending and those that describe your content as specifically as possible. Finally, users can easily follow their favorite hashtags on TikTok. You might even end up on your brand's profile and hit the follow button.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
Low engagement happens when users do not like or share your video and can cause TikTok to stop showing those videos as it is seen as unpopular content. Shadowban is a light ban on content creators when they violate minor terms of service, and that can be anything related to sharing sensitive content.
Using TikTok Hashtags
Developing a solid hashtag strategy that includes trending and branded hashtags will help your content generate more engagement and followers.
To sum it up, 6 am to 10 am and 7 pm to 11 pm would be the best time to post on TikTok, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.
Mistakes TikTok Creators Make When Using Hashtags. If you use the hashtags in the wrong way, they will not only be of zero value to your account but even can harm it.
If, out of nowhere, you see a drastic drop in engagement on your content, it's possible you've been shadow banned in some way. If this happens, you may find your videos might not show up on aggregated feeds (like TikTok's For You page) as often, or you can't find them when you search for them using a hashtag.
Delete Offensive Content
You should delete content that goes against the rules and community guidelines laid down by TikTok. After deleting inappropriate content, you have to wait for at least two weeks to get the shadowban lifted.
Usually, posting more than 4 times per day can be too much. There is no need to burn all your resources on making more TikTok videos, as usually more than that won't drag any more engagement or growth to your brand. You should focus on making high-quality and engaging content for your followers.
An average like to watch ratio is around 4% or 4 likes to 100 views. Anything above that ratio is considered above average or good. Mid-Tier accounts are considered an average of around 1000-3000 views, you can calculate base on this average.
TikTok boosts your first few videos, showing them to more people than usual, before dialing down the algorithm and letting you grow organically. This is why it's important that your first few TikToks are high quality and relevant to your niche.
Generally, posts with 100,000+ likes or views and 1,000+ comments are considered to be viral. However, the term 'viral' is subjective and can mean different things to different brands. For example, you might consider a post to go viral if it crosses 10,000 views.
Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.
Some users believe using #fyp or #ForYou will get their content pushed out to the masses, but it's only a rumor. TikTok has never confirmed this, and these hashtags don't guarantee you any viral success. You don't want to use those hashtags as a crutch and miss out on using keywords relevant to your content and niche.
Not Using Hashtags at All
Compared to other posts, hashtagged posts had a 2x higher engagement rate. On their Discover page, users are more likely to see posts containing hashtags than other ones. There is no substitute for using hashtags in your TikTok postings if you want to increase brand exposure and sales.