Prime Drinks (from Logan Paul & KSI) sold their billionth bottle by late 2023, marking a massive early success, but recent reports (mid-to-late 2025) indicate significant sales declines and a slowdown from their "hyper-growth" phase, with figures showing drops of 42% to 90% year-over-year in some markets. While exact current figures aren't clear, the brand went from a billion-bottle milestone in under two years to facing market challenges in 2025, though they still generated substantial revenue in earlier years.
In 2023, viral energy drink brand Prime, promoted by YouTube stars KSI and Logan Paul, did $1.2 billion in sales and sold nearly a billion bottles of the stuff just a year and a half after launch. It's just kind of an incredible growth story.
Prime Drink is owned primarily by Congo Brands, which controls 60% of the beverage company. YouTube celebrities Logan Paul and KSI each hold 20% equity stakes in the business. The hydration and energy drink brand has experienced remarkable market penetration since its 2022 debut.
Fillico $100 Bottled Water. I am not sure about the water, but the bottle is a masterpiece. Fillico Beverly Hills is a super glamorous bottled water brand from Osaka, Japan that costs $100/bottle. They are made of frosted glass with gold paint and Swarovski crystal accents and decorations.
Prime Hydration is generally safe for most people because it contains no added sugars and has low calories. However, it is still rich in electrolytes, particularly potassium. Drinking too much potassium in a short period can lead to an imbalance, especially if you're not losing electrolytes through sweat from exercise.
🇺🇸 Logan Paul: $150M 4. 🇷🇺 Like Nastya: $125M 5. 🇺🇸 Ryan's World: $110M 6. 🇬🇧 KSI: $100M 7.
Prime Hydration, LLC is an American manufacturer of sports drinks, energy drinks and drink mixes, owned by Congo LLC and Internet personalities Logan Paul and Olajide "KSI" Olatunji, who also promote the beverages.
Prime Energy drinks
This level of caffeine Is too high and not recommended for kids under the age of 18. Too much caffeine can lead to negative health effects.
It also says it should only be used under medical or dietetic supervision. On Prime's official website it states; "PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine."
Brand Details
PRIME was founded by 2 social media mega stars, Logan Paul and KSI. They've built their following over the last decade on social media and have millions of fans all around the world. The goal for PRIME Hydration was to build a better for you lifestyle beverage that people could enjoy on any occasion.
“Prime benefit sharing through the Prime Invitee program will end on 1 October 2025,“ Amazon announced. “Prime invitees will lose access to the shared Prime delivery benefit, but can use Amazon Family instead."
In just one year, Prime profits plummeted by 90%
But as 2024 progressed, PRIME started staying longer on the shelves, eventually taking up more space as sales started to slow down. By June 2025, news erupted about PRIME's jaw-dropping sales decline.
You can get 50% off Amazon Prime through Prime Access if you receive government assistance (like EBT, Medicaid, or SNAP) or meet income requirements, paying $6.99/month; or through Prime for Young Adults for ages 18-24, which offers a 6-month free trial followed by half-price, says sources https://youtube.com/watch?v=kzBiEHfTX2M,. Both programs give you all Prime benefits, so check eligibility on Amazon's Prime Access page or the Young Adults page, says the official Amazon website and YouTube videos.
Amazon Prime Video leads the U.S. streaming market with 22% share, followed closely by Netflix at 21%. HBO Max, Disney+, and Hulu round out the top five contenders.
Investing $1,000 in Coca-Cola (KO) stock 20 years ago (around early 2006) would have grown to roughly $6,000 to $8,000 by late 2025, assuming reinvested dividends, but it significantly underperformed the S&P 500 index, which would have turned $1,000 into about $20,000 over the same period, highlighting that while Coca-Cola offers stability, diversification and broader market index funds often yield better long-term returns.
⚖️ Bottom line – if you're simply avoiding added sugar and artificial colors – PRIME is the better option, however we would not consider it to be “healthy” or even “healthier” than other sports drinks on the market and WE DO NOT RECOMMEND IT FOR ADULTS OR CHILDREN.
7 Up (stylized as 7UP worldwide) or Seven Up, is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is distributed by PepsiCo except in the UK where it is distributed by Britvic, PepsiCo's designated UK distributor.
The #1 richest YouTuber in the world is MrBeast (Jimmy Donaldson), consistently topping lists with an estimated net worth often cited over $500 million, potentially reaching $1 billion, driven by viral content, massive giveaways, and successful business ventures like Feastables and MrBeast Burger, making him the highest-earning creator globally.
KSI, a name that resonates with millions across the globe, has transformed from a gaming commentator on YouTube into a multifaceted entrepreneur. As of 2023, his net worth is estimated to be around $25 million—a staggering figure that reflects not just his online popularity but also his ventures beyond the screen.
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Prime, in the context of nutrition and beverages, typically refers to a range of sports drinks, hydration beverages, and energy drinks developed and marketed by Prime Hydration, LLC.
There's no single "number 1" healthiest energy drink, as it depends on your needs, but top contenders for healthier options use natural caffeine (green tea, coffee bean), minimal sugar/sweeteners (like stevia), and added benefits (electrolytes, adaptogens), with ZOA, Zevia, Nooma, Celsius, and Mati frequently cited for being cleaner alternatives to traditional drinks by avoiding artificial ingredients and offering functional nutrients.
Drinking 100 percent fruit juice may juice sound like a healthy option, but it's a far cry from eating the real deal—whole, fresh fruit. In fact, new research finds that drinking just one glass of 100 percent fruit juice every day leads to gaining close to half a pound over three years.