Research has shown that Gen Z's attitudes towards dating and sex have evolved from the generations before them; they take an especially pragmatic approach to love and sex, and subsequently aren't prioritising establishing committed romantic relationships the same way their older peers once did.
Gen Zers aren't prioritizing romantic relationships — or if they're open to one, they want it to happen organically. A majority (52%) expect to meet their significant other in person instead of via mutual acquaintances (30%) or an app (6%), according to the Goldman Sachs intern survey.
Eighty percent of Gen Z wants to get married at some point. Getting hitched is just no longer the nucleus of life. They see the historic problems within the institution and are ballsy enough the try and fix them—in their own way, of course.
If ever there was a generation in need of warm fuzzy feelings Gen Z is it. And empirical research has shown the power of nostalgia in invoking strong feelings of security and comfort. So, nostalgia can help in times of uncertainty – a time machine to whisk them away from the pressures they are currently facing.
30% of millennials and Gen Z say that their financial situation is holding them back from dating. Gen Z is having less casual sex than previous generations. 24% of Gen Zers have sex on a casual basis. Attitudes to cheating and open relationships are more liberal than before.
Research has shown that Gen Z's attitudes towards dating and sex have evolved from the generations before them; they take an especially pragmatic approach to love and sex, and subsequently aren't prioritising establishing committed romantic relationships the same way their older peers once did.
75% of Gen Z are single. 44% of millennials are married.
A new study has found Generation Z is more obsessed with celebrities than their older counterparts. The research discovered people between the ages of 18-24 became fixated with one or more celebrities at 12 times the rate of their parents' generation.
They are pragmatic and value direct communication, authenticity and relevance. They also value self-care. They may be more likely than older people were when they were the age of the Gen Zers to question rules and authority because they are so used to finding what they need on their own.
While earlier generations grew to feel strongly about social causes, Gen Z became socially focused at a very young age and is passionate about social justice issues. They believe in and care very much about equality.
Even as the Baby Boomers continue to age, they divorce more than any other age group.
Boomers Still Most Likely to Divorce
By contrast, Baby Boomers divorce at much higher rates than previous generations. The divorce rate tripled for people over the age of 65 from 1990 to 2015, according to Bowling Green's National Center for Family and Marriage Research.
While 83 percent of people born between 1928 and 1945 (dubbed “the Silent Generation”) were married by age 37, researchers predict that Gen Z - born between 1997 and 2012 - are marrying far less.
Only 37% of Gen Z fell into the loyalist category, defined as those who bought a product from the same brand they were considering at the start of the shopping journey. This is quite different from the 56% of boomers who did so. We found a steady decline in loyalty with each generation.
“…in an instant, you are dating someone, they're your loyal partner and the “L” word is going to fall out of your mouth at any moment.
Gen Zers are addicted to technology and can't handle face-to-face interactions. Gen Z is infamous for being the first generation that can't clearly recall a time before the Internet.
Generation Z (10-24 years old) represent 18 per cent of Australia and 30 per cent of the Aboriginal and Torres Strait Islander population.
The research, conducted in June through December 2020, focused on Gen Z parents (20-24 years-old).
Aged between eight and 23 years old, generation Z or the post-millennial generation will take the lead in a few decades.
Marriage Rates in Australia
Millennials (69%) are more likely to be married or partnered, and baby boomers are statistically more likely to be divorced (15%).
Gen Xers would come to be known as one of the “least parented, least nurtured generations in U.S. history,” with parents divorcing at historic rates as both mom and dad worked in pursuit of an American Dream.
52.9% of single mothers are millennials.
The single parents demographics data shows the second-largest mothers age group being gen x (2,862,000), followed by gen z (601,000) and baby boomers (316,000).
It is no surprise, then, that marital infidelity is a leading cause of divorce.