2. Keep it short and sweet. Though TikTok videos can now be up to three minutes long, videos under 30 seconds are more likely to wind up on the FYP. It's also more likely someone would rewatch something that's fast-and-furious a second or third time.
TikTok's success was built on rapid-paced 7-15 second videos. Over the last few years, the platform extended its maximum video length all the way to 10 minutes. Many TikTok social media managers and experts report that longer videos can produce more views and engagement on TikTok in 2023 and beyond.
Ideal TikTok video length: 10 to 15 seconds
TikTok users gravitate towards bite-sized videos. While your TikTok video's length can be up to 60 seconds, the optimal duration lies between 10 and 15 seconds. However, you can exceed the 60-second cap by uploading the video non-natively.
According to a report by WIRED, one in four of the most liked TikTok videos fall within the optimal recommended video length of 21 to 34 seconds. But you don't always have to confine yourself to this video length limit. Short-form content can be limiting, especially for a brand promoting its product or service.
Because short videos have a higher retention rate, they perform better in terms of SEO and engagement. The shorter a video is, the more likely it is that viewers will watch it all the way through — which is the same as saying that fewer people will leave in the middle.
With at least 55% of videos viewed on mobile devices running under 5 minutes, short video is ideal for smartphone users. For instance, if you know that your intended audience – say, millennials – will most likely watch your video on their phone, you'll want to keep your videos short so they'll finish them.
Short videos generally do better than long ones. If a video is less than 60 seconds, over two-thirds (68%) of viewers will keep watching until the end. If a video is over 20 minutes long, only 25% of viewers will finish it.
You're not following TikTok's community guidelines
It does this by redirecting search results or making videos ineligible for recommendation in the For You feed. If TikTok keeps people from finding your content, then it wouldn't be a surprise that your video gets zero TikTok views.
As of now, it doesn't look like longer-form content will be monetized any differently than the bite-sized videos that make up the majority of the platform. If playback doesn't begin shortly, try restarting your device.
The average length of a TikTok video is 21 to 34 seconds – which is perfect for attracting young audiences; the vast majority of whom prefer watching very short (one minute or less) mobile videos several times a day. But to go viral on TikTok, you need to be thinking in even shorter time frames than this video length.
With a trending sound, the TikTok algorithm can identify a group of people who are likely to engage with a video based on previous user interactions. If a user watches a video to the end each time a certain sound is used, they are likely enjoying the content and want to see more of it.
While there is a hard limit on how long a TikTok can be, there's less firm information on how short a video needs to be. Technically, there doesn't seem to be anything stopping a creator from uploading a video as short as three seconds, but this is largely thought to be a bad idea.
Payouts from its fund and ad-revenue sharing range between a few cents to around $8 per 1,000 views.
When you create videos for YouTube that are longer than 10 minutes, you'll have a higher chance of generating more money through ad revenue. YouTube videos that are longer than 10 minutes will likely have a higher watch time, which positively contributes towards the amount of ad revenue that said videos would generate.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
If you are getting zero or low views on your TikTok videos, it can come down to several reasons: New accounts do not get views immediately. Research popular trends and create a consistent posting schedule to get your initial views.
If you are getting inconsistent views on your videos, sometimes the views are load. Sometimes the views are high. That is how the TikTok algorithm works and you must remember that we are all on the same rollercoasters.
Upload multiple videos a day
In fact, TikTok recommends posting 1-4 times per day. The more videos you have, the more likely you're going to wind up on someone's For You page, and the more likely it is they're going to come looking for more.
You may notice that as your videos get longer, organic views increase as you show more frequently in organic searches. You'll notice a boost in subscribers as well because YouTube classifies long-video channels as 'top producers,' and such videos are pushed to the top of search results.
Short-form video has even further accelerated the act of rapidly creating relevant content and “broadcasting yourself.” Short videos with music and filters make it easy for anyone to produce and share content—and even add special effects—so that technology is not setting the creator's limit anymore.
Because short videos are characterized by a clear style, concise content, and fast rhythm, most of the video content will attract users' attention within seconds and make them keep watching (7), which also causes users to become silently immersed, and can gradually create addictive behaviors.
Currently, the ideal length of a video is two minutes. This is according to multiple marketing studies, surveys, and tests—though another study conducted by HubSpot found that audience engagement actually decreased after about one minute. So, for the moment, around 1-2 minutes is a good range.
In broad terms, the creator fund will pay between 2 to 4 cents per 1,000 video views. So, if your video gained 1 million views, you could make $20 to $40. But the creator fund is just one way to earn an income through TikTok!