An annual increase of 2.6% is forecast for 2025, which will bring the total number of US TikTok users to 103.3 million. In the forecast period of 2019 to 2025, the number of people using TikTok in the US is set to almost triple, growing at an average annual growth rate of 22.5%.
Today, TikTok's growth is showing no signs of stopping. The latest TikTok statistics show that as of April 2020, the popular video app has been downloaded more than two billion times worldwide on both the Apple App Store and Google Play (Sensor Tower, 2020).
TikTok will see 11.6% global user growth this year, according to our forecast. That's about double Snapchat's and Instagram's expected growth. The ByteDance-owned app will boast more than 900 million monthly users this year—if it manages to stay in the US, its biggest country.
The rising popularity of TikTok has made the platform one of the hottest marketing channels for businesses and brands. According to eMarketer, ad spending on TikTok is expected to reach $8.75 billion in 2023, up nearly 47% from 2022.
Based on global research studies, we predict that three macro trend forces will shape TikTok in 2023: actionable entertainment, making space for joy, and community-built ideals.
Nobody knows how long TikTok will last. Some analysts point to the failure of other short-form video platforms like Vine. Others point to TikTok's growing user base and popularity with Generation Z. Nobody has a crystal ball – but for influencers, the rule remains the same.
“We regularly educate creators about our policies because it takes a village to create a space where everyone feels welcome and safe.” The 18+ filter is not the only tactic TikTok is employing as it attempts to make its For You Feeds safe for viewers of all ages.
Ultimately, the growth in popularity and mass adoption of TikTok is clear. For this reason, the platform remains in first place when it comes to overall engagement, yet its decline is one of the worst when compared to other apps.
As more people bookmark TikTok, the short video app is expected to surpass YouTube, by the end of the year, for the first time in terms of time spent by their respective adult users in the U.S., according to a report released on eMarketer last week.
TikTok has exploded in popularity over the last few years, and while COVID-19 probably helped this, TikTok is still likely to increase its user base over the next couple of years, at least. If you just look at its ad revenue growth predicted for the next three years alone, it's clear that you should watch this channel.
The app was launched in 2016 by the Chinese technology company ByteDance. Now available in more than 150 different markets, TikTok has offices in Beijing; Los Angeles; Moscow; Mumbai, India; Seoul, South Korea; and Tokyo. The app saw about 1 billion global daily users by early 2022.
The app was launched as TikTok in the international market in September 2017.
WSJ News Exclusive: TikTok parent ByteDance's operating losses more than tripled last year to over $7 billion as it pushed for growth.
TikTok is Most Popular With Younger Generations
Ages 10-19 are 25% of users. Ages 20-29 are 22.4% of users. Ages 30-39 is 21.7% of users. Ages 40-49 is 20.3% of users.
How long does it take to go viral on TikTok? Some videos can go viral shortly after posting, but many don't go viral until days or weeks later. Large accounts may see more of their videos going viral faster based on getting engagement from their followers.
Instagram remains the most popular with millennials, according to Hubspot, who have grown up with the app since its launch in their teens and early twenties.
Among leading social platforms, the networks with the highest growth rates between 2020 and 2022 were TikTok/Douyin, Instagram, Snapchat, Pinterest and Twitter.
There isn't a specific version of TikTok intended for adults. Adults can freely download and use the standard version of TikTok to watch and share videos online, however. The emerging social media app can be downloaded on any smartphone that's running iOS or Android.
Login to your TikTok account on the TikTok App. Click Profile, then select the hamburger icon in the top right. Click Report a problem > Account and Profile > Editing Profile > Other. Click Need More Help and type in your request (e.g. “I would like to request to update my date of birth.”), then click Report.
Why are governments banning TikTok? It all comes down to China. Lawmakers and regulators in the West have increasingly expressed concern that TikTok and its parent company, ByteDance, may put sensitive user data, like location information, into the hands of the Chinese government.
TikTok, along with 58 other Chinese-created apps, was banned completely in India by the Ministry of Electronics and Information Technology on 29 June 2020, with a statement saying they were "prejudicial to the sovereignty and integrity of India, defence of India, security of state, and public order".
Musical.ly (pronounced "musically"; stylized as musical.ly) was a social media service headquartered in Shanghai with an American office in Santa Monica, California, on which platform users created and shared short lip-sync videos.