Here are some possible reasons why your content isn't getting as much reach as you'd like. Your content isn't engaging enough. Facebook's algorithm prioritizes content that gets more engagement. A lack of interaction signals that your content isn't interesting enough to display in the news feed. Your audience is small.
One of the biggest limiting factors for Facebook's algorithm is time. Posts have weight based on their type, which you can control by posting the right kinds of posts. Posts have weight based on their engagement, which is why engagement is so important. Posts also have weight according to how recently they were posted.
Posting Too Much or Not Enough
Skip a week or publish more than five posts per day and Facebook might limit your reach.
That's because Facebook prioritises content it thinks your followers will enjoy most, if users haven't previously shown interest in your content, your new content will appear lower and lower down in the news feeds. Then you'll likely find you get less 'likes' on your new content you post and so on..
A low reach could mean that you need to assess your hashtag performance, time of post, and the type of content you shared. These are 3 things that could unveil why your post has received less engagement and why it is being suppressed by Instagram. The higher your reach is, the more impressions you will get.
Anyone can see your public information, which includes your name, profile picture, cover photo, gender, username, user ID (account number), and networks (learn why). Only you and your friends can post to your profile. When you post something, you can control who sees it by using the audience selector.
First up, the “reset.” Click your profile picture and select Settings and privacy > Feed. Use the options here to make an immediate Facebook algorithm change. To see more content from specific people and brands, add them to Favorites.
They found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day. That means for each additional post; your organic reach drops drastically. My suggestion: Stick to 1 post per day or 5 posts per week.
Optimal send times for Facebook are Mondays through Thursdays starting at 8 a.m. until early afternoon, generally 1 p.m. The only “off” hours for posting on Facebook are very early hours on Fridays through Mondays, generally midnight until 4 a.m.
9. The average organic reach for a Facebook post is 5.2% of the Page's total likes. The key phrase here is “average,” because brands with consistently lower-engaging content and less on-platform activity will see reach rates even lower. Still, it's good to have a solid number as a guideline, and to know what to expect.
Your friend likely has Activity review enabled. Activity review lets the user tagged review each post they are tagged in to determine if they wish to display it on their timeline.
Like on Twitter, people who only follow you can see your posts, but you don't see theirs automatically. Followers who are not your friends can only see public posts.
If your friend has seen your message, their profile picture (that looks like a small circle) appears next to the message. This is for checking the read status for a message from your Facebook account on a computer. Learn how to check if someone read your message on your Messenger app. Was this helpful?
Tap your profile picture in the bottom right to go to your profile. Tap at the top. Tap What you see. Tap or next to Hide likes to turn this setting on or off.
When people follow you, Instagram knowns they would like to view your content. So even if Instagram doesn't show your posts to a majority of your followers at first, it may get picked up by the algorithm and end up on your followers' feeds later on. So try waiting a day or two before posting again.
There are several reasons why: Your content isn't as interesting to your followers as you think it is. Your content isn't engaging enough to be shown. You are shadowbanned for some certain, illegal reason.
You are losing followers because your Instagram posting schedule needs to be adjusted. If people can't find your content, they can't engage with it, making it difficult for you to build loyalty and trust over time.
But just because you can post a lengthy status update on Facebook doesn't mean you should. In fact, short posts tend to perform better even on Facebook. According to a BuzzSumo analysis, the ideal Facebook post length is around 50 characters (or fewer), which tends to get the most engagement.
Facebook's 20% rule stated that no more than 20% of an ad's image could be occupied by text. While it's still a guideline today, it's no longer enforced or a reason that ads get outright rejected. Much to marketers' delight, the social network decided to do away with the “20% text rule” in 2021.
One of the reasons your social media isn't growing is that you are trying too many things at once. You are on five platforms, trying to manage all of them at the same time. Each platform has its own quirks, social media sizes, audience, and best practices for how often to post.
Peak times to post on Facebook are divided throughout the day. General data suggests time between 7 am-9 am, 1 pm-3 pm, and 7 pm-9 pm is preferable to post on Facebook. Usually, peak time is when a large number of your niche audience is active on the platform.