Cheating feels exciting due to the thrill of breaking rules, the rush of new experiences (like new relationship energy), the sense of freedom and escape from routine, and exploring a "new self," all amplified by the brain's release of pleasure chemicals like dopamine. It offers a temporary feeling of adventure, validation, and autonomy by circumventing commitments, creating an intoxicating but often short-lived sense of liberation and heightened self-perception before negative feelings like guilt set in.
What Cheating Fantasies Really Mean
Research from various studies, like the General Social Survey and the Institute for Family Studies, consistently indicates that men are more likely to cheat than women. It's important to note that these statistics are based on self-reported data, which can be affected by social desirability and other factors.
Cheaters are usually insecure. Insecurity is a common theme in all our lives, and to seek relief from those insecurities is desirable, even if just for a moment. Temporarily masking these insecurities requires ego-boosting actions, and cheating is a temporary quick-fix to satiate feelings of inadequacy.
The excitement of cheating is produced by predictable biological rewards (dopamine, adrenaline), psychological mechanisms (forbidden-fruit, secrecy, agency), and social dynamics (novel attention, bonding through taboo). Those forces create intense, short-term pleasure that is frequently costly in the long run.
Men still cheat more than women overall, but the gender gap is narrowing among younger generations. Infidelity rates peak at different age ranges for men (60-69) and women (50-59), showing age-specific patterns. Both psychological factors and relationship dynamics influence cheating behavior across all demographics.
The 7-7-7 rule for couples is a guideline for maintaining strong connection by scheduling dedicated time: a date night every 7 days, a weekend getaway (or night away) every 7 weeks, and a longer, kid-free vacation every 7 months, all designed to fight drift and routine by ensuring consistent, intentional quality time, though flexibility is key.
Soft cheating (or micro-cheating) involves subtle, often digital, behaviors that cross relationship boundaries and breach trust without being full-blown infidelity, like excessive social media interaction with others, hiding messages, or maintaining secretive contact with an ex, often stemming from a need for validation but eroding intimacy and causing insecurity.
Cheating on a partner doesn't always mean love is gone.
Many who cheat still feel love for their partner and guilt for the infidelity. Cheating can stem from emotional distance, insecurity, or the fear of missing out. Addiction, stress, or past trauma can drive infidelity without negating love.
“Cheater's high” is the term coined by behavioral ethics researchers to describe the positive feeling we experience when we cheat.
The workplace is where most affairs begin. It doesn't hurt that we usually dress nicely and are on “good behavior” at work. Plus, having shared passions about projects (or mutual annoyance at a boss or co-worker) provides the perfect breeding ground for an affair.
Thailand has one of the highest rates of cheating, with over half of married people admitting to infidelity at least once. European countries also show higher rates of infidelity compared to other regions. Cultural attitudes towards relationships, marriage, and sexuality play a role in these differences.
Relationships are messy and re-connection is always the goal during a relational repair and during conflict resolution.
The 80/20 rule in relationships explains cheating as the temptation to abandon a solid partner (80% good) for someone new who seems to offer the missing 20% of needs, a pursuit often leading to regret as the new person lacks the original 80%. Infidelity often arises from focusing on flaws (the 20%) rather than appreciating the substantial good (the 80%), making an affair partner seem appealing for fulfilling that small gap, but ultimately resulting in losing the valuable foundation of the primary relationship.
But it does provide some rough guidelines as to how soon may be too soon to make long-term commitments and how long may be too long to stick with a relationship. Each of the three numbers—three, six, and nine—stands for the month that a different common stage of a relationship tends to end.
Why Do People Cheat Even If They Love the Person? Affairs often aren't about the spouse at all. They happen because of unmet needs, life transitions, personal vulnerabilities, or emotional gaps that the person didn't recognize existed. Many unfaithful partners are genuinely confused about their own behavior.
The 2-2-2 relationship rule is a guideline for couples to keep their bond strong and fresh by scheduling regular, dedicated time together: a date night every two weeks, a weekend getaway every two months, and a week-long vacation every two years, which helps prioritize connection, break routine, and create lasting memories. It's a framework to ensure consistent quality time, even with busy schedules, to prevent boredom and strengthen partnership.
If you've cheated, you've broken a commitment to someone else. And you've likely lied, been deceptive in your behavior, and deliberately sneaky. It should be no surprise that you've destroyed your ability to be trusted. People who know about your cheating will recognize that your trustworthiness is now limited.
Yes, a man can cheat and still love his wife, as infidelity can occur for many reasons that are not always rooted in a lack of love for his wife. Because what men regard to be love is care, support, attention, and communication.
Previous litera- ture has identified characteristics of the partner involved in infidelity; this study investigates the Big Five personal- ity traits (openness, conscientiousness, extraversion, agreeableness, and neuroticism) of uninvolved partners.
The exact definition of cheating varies from couple to couple, but in most monogamous relationships, if a person shares a romantic kiss with someone who's not their romantic partner, that's considered infidelity, especially if the kiss includes other physical touches or makes one or both people sexually aroused.
Infidelity: 3 Types Of Affairs
Each type of infidelity comes from a biological and relational need. It can be sexual, emotional, and/or physical. However, each type differs in how it needs to be approached and responded to.
survived the dreaded two-year mark (i.e. the most common time period when couples break up), then you're destined to be together forever… right? Unfortunately, the two-year mark isn't the only relationship test to pass, nor do you get to relax before the seven-year itch.
While many factors contribute, many experts point to poor communication (especially criticism, contempt, defensiveness, and stonewalling) and a breakdown in emotional connection/trust, often stemming from dishonesty or disrespect, as the #1 things that destroy marriages, eroding intimacy and making partners feel unheard and unloved over time. Infidelity, financial stress, and shifting priorities (like putting family/in-laws above spouse) are also major contributors that feed these core issues.
The 80/20 rule is the theory that you only need to be satisfied with about 80% of your relationship. Apply the 80/20 rule to your love life by spending 20% of your time on your own meeting your own needs.