The first eight Squishmallows, released in 2017 as the original squad, were Cam the Cat, Wendy the Frog, Fifi the Fox, Hans the Hedgehog, Piper & Puff the Penguins, and Hoot & Holly the Owls. Cam the Cat is considered the first Squishmallow ever sold and serves as the brand's mascot.
The first official Squishmallows 'squad' - or collection - was released in 2017 and was made up of eight different characters: Cam the Cat, Wendy the Frog, Fifi the Fox, Hans the Hedgehog, Piper and Puff the Penguins, and Hoot and Holly the Owls.
Cam the Cat
Cameron the Cat is special. He was the first Squishmallow ever sold and a part of the first eight. Here is his tag (the thing that houses all of their stories): “If you're looking for a feline friend, Cameron's your cat.
The rarest Squishmallow is often debated, but Jack the Black Cat (from the first Select Series with only 500 made) and Golden Hans (24-inch) (only 25 produced for the 100 million milestone) are top contenders, while Jazmanian (an employee exclusive) and certain Founders Edition Squishmallows are also exceptionally rare and valuable. Rarity is determined by extremely limited production runs, exclusive releases (like employee gifts or special event items), and unique tags.
Squishmallow Master List (Alphabetical Order)
Top 23 Popular Squishmallows to Collect
Squishmallows is a brand of stuffed toy that was launched in 2017 by Kelly Toys Holdings LLC and is owned by Jazwares, a Berkshire Hathaway company. Squishmallows are round and come in a variety of colors, sizes, animals/foods/objects, and textures. The brand has created over 3,000 Squishmallow designs.
Top 10 Ugly Squishmallows (User-Rated)
Fans adore Blossom, the adorable cat with a winking expression and heart-shaped ears—often voted the cutest Squishmallow.
What is the oldest Squishmallow? The oldest Squishmallow is Cam the Calico Cat [4], which was the first Squishmallow released in 2017.
Cam is a calico cat, meaning he has a cream body and brown and black patches. He has one brown patch over his right ear, and two black patches, one on his left ear and the other on his lower left body. He has closed eyes, black whiskers, and a happy, pink cat mouth.
Our Squishmallows are tested to all ages (0+), but we have an age grade 3+ due to our primary marketing demographic, and we do not recommend putting a soft plush into the crib for the first year.
Taking to TikTok, Instagram, and Reddit, Squishmallow fans rave about why these collectible plushies are perfect for stimming, sensory calming, emotional support—and even physical support—due to their marshmallow-like texture.
“Cam the Cat was one of the first Squishmallows and is one of the most popular and iconic personalities,” reveals Runken. Another favorite is the 16-inch Jack the Black Cat, which sold out online in just two short hours. How did the name Squishmallows come to be?
Meet Olivia. She is a talented photographer and has been known to spend hours in the darkroom developing film. She loves taking portraits of her friends and their pets. When she grows up, she wants to travel the world as a photojournalist!
What is the Rarest Squishmallow? (2024 Updated)
KellyToy released their first ever plushies under the brand name Squishmallows in 2017. This first squad consisted of eight characters, being Cam the Cat, Wendy the Frog, Fifi the Fox, Hans the Hedgehog, Piper and Puff the Penguins, and Hoot and Holly the Owls.
Opt for Certified Safe Brands:
When it comes to baby-safe stuffed animals, choosing brands that prioritize safety is crucial. Jellycat, Steiff, Squishable and Squishmallows are just a few brands renowned for their adherence to stringent safety standards.
Every Squishmallow is unique, with over 1,000 different characters made, all with unique names and background stories.
What Makes a Rare Squishmallow?
Thanks to their TikTok fame and extra-soft tummies, the cuddly figures are equally popular among children and young adults. Their velvety bellies feel as if they're filled with marshmallows. Their cute faces draw you in for a cuddle.
Squish collectors, the full lineup is: Charles, Zumirez, Junie, Rorty, Mirren, Babs, Rossi, Maritza, Cam, Cookie, Stevon and Halley. Halley is an Intergalactic Axolotl, which is a brand-new McDonald's exclusive.
Meanwhile, the largest Squishmallow size is 24 inches. This size is huggable enough to be used as a pillow. The availability of these exclusive sizes depends on the sellers.
Largest collection of Squishmallows 🐮 1,523 by Sabrina Dausman 🇺🇸 As featured in the new #GWR2025 book out now! 📚 #officiallyamazing #guinnessworldrecords.