While this cohort is still quite young, the expectation is that only 60 percent of white Gen Zers will be married by 40 years old, while black Gen Zers might reach levels as low as 23 percent.
For generation Z, 73 percent of respondents said they weren't currently dating or looking for a relationship because they had more important priorities at the moment. The survey showed a generational gap in the different reasons why Americans are content with being single.
Millennials and Gen Z respondents saw higher rates of people deliberately choosing to be single in their social circles—60% and 56%, respectively—and 81% of millennials and 79% of Gen Z single respondents saw being single as a way to have more time to work a side hustle.
The data from Just So Soul shows that more than 80% of Gen Z is eager for marriage and more than 30% of the couples are planning their wedding.
75 percent of Gen Z feel they are challenging dating and relationship standards that were passed down to them, the report found. 18–25 year olds make up more than 50 percent of Tinder's user base, according to the dating app. They're not alone in acknowledging that dating culture is shifting.
And while 38% of Gen Z describe their status as “single and not looking to date, but open to it,” only 26% of Millennials say the same—meaning they're hoping for a slightly less go-with-the-flow experience.
Gen Z, while focused on their goals for now, believe the average age they will get married is 27.
A majority of millennials — those born from 1981 to 1996 — aren't tying the knot at the same rate as previous generations. 56% of millennials are not married, leaving less than half of millennials saying “I do,” according to the Pew Research Center.
Marketing consultant Nancy Nessel explains that Gen Z defines beauty as “being yourself”, telling Vogue: “Gen Z demands and appreciates each individual as their most authentic self.” It's this attitude that prompts companies to launch campaigns such as Project Body Hair.
When this audience were asked to describe themselves, the three key words used were: introvert, fast learner and driven. And it's a surprising finding that UK Gen Zers are three times more likely to describe themselves as introverts than extroverts.
This chart shows U.S. population growth over the next 30 years. Millennials and Gen Z are less enthusiastic about having children than their parents. The reasons are many: financial, social, and biological, along with the preference among younger generations for “freedom.”
It found that, while there are similar rates of happiness across the older three generations, Gen Z is by far the least happy at work. Twenty-six percent of Gen Zers were unhappy in their jobs, and 17% were actively thinking about quitting.
Generation Z: 16.2 Years Old
The bright young things born after 2000 are known as Generation Z — and are the earliest starters of the group, having sex at an average age of 16.2 years old. That's almost two years younger than the Generation Xers.
New research from talent management company Cangrade has looked at workplace happiness generation by generation. And a survey of 600 individuals found that Gen Z is the most unhappy generation at work. Just 59% of Gen Z workers are happy, compared to 69% for Baby Boomers and 76% for Millennials and Gen X.
Generation Z is more open and experimental to different types of relationship configurations, including open relationships, friends-with-benefits, polyamory, solo polyamory, ethical non-monogamy, and more.
Millennials, commonly considered babies born from 1980 to the late 1990s, are roughly between the ages of 18 and 38 now. Gen Xers, roughly between the ages of 39 and 54, are also credited with staying married. By contrast, Baby Boomers divorce at much higher rates than previous generations.
Marriage Rates Decline across Generations
Gayle, Odio-Zuniga and Ramakrishnan found a sharp decline in marriage rates over generations. They pointed out that millennials have the lowest rates compared with other generations at similar ages. They also found differences by education.
52% of this generation is white. 25% is Hispanic. 14% is black, and 4% is Asian.
About half of Gen Zers are white (51%), while one-fourth (25%) are Latino or Hispanic, 15% are Black, 6% are Asian or Pacific Islander, 5% have two or more races and 2% are American Indian. By contrast, a greater share of millennials, Gen Xers and baby boomers are white: 55%, 60% and 72%, respectively.
In summary, a typical Gen Zer is a self-driver who deeply cares about others, strives for a diverse community, is highly collaborative and social, values flexibility, relevance, authenticity and non-hierarchical leadership, and, while dismayed about inherited issues like climate change, has a pragmatic attitude about ...
Gen Zers aren't prioritizing romantic relationships — or if they're open to one, they want it to happen organically. A majority (52%) expect to meet their significant other in person instead of via mutual acquaintances (30%) or an app (6%), according to the Goldman Sachs intern survey.
Why the 90s? Well, for Gen Z it's about the whole vibe. Many feel that the era represents a carefree time that was about having fun. Considering the stressful reality we've been experiencing over the last few years, it's no wonder Gen Z are feeling nostalgic for a simpler time.