As of March 2022, Android operating systems for smartphones held a market share of 53.6 percent in Australia. Android has consistently been the leading mobile phone operating system in the country, however, iOS has been increasing its market share over the past decade.
You Want More Freedom, Control, and Customizations
Since Android is an open-source platform, it offers more freedom and customization options than iOS. You can customize almost anything on your Android device, from how your home screen looks to how you interact with your phone.
Fast processors for better performance
The iPhones have a series of processors that reportedly deliver better performance than most Android phones. In addition, Apple blends hardware and software well, making the iPhone more efficient and effective.
In June 2021, iOS held a 55.86 percent share of the mobile operating system market in Australia. It's hardly surprising then, that Apple also had a share of over half of the device market in April 2019. By comparison Samsung, the leading Android device manufacturer, had a share of just over 20 percent.
Oppo mainly focuses on the camera quality of its smartphones. It is said to be the best camera android phone. On the other hand, we have the iPhone. The iPhones, hands down, have the best photo and video qualities.
Samsung tends to offer four OS updates and five years of security updates, while Apple averages six OS updates per year. Regarding software support, Samsung offers up to four OS updates and five years of security updates for their flagships, including the Galaxy S series, Z series, and select A series devices.
Fast software updates for many years: The biggest advantage iOS has over Android is its software updates: Apple generally supports new iPhones and iPads with iOS updates for five to six years after their release date, and all of those devices get the same updates at the same time.
Information security. Information security companies unanimously agree that Apple devices are more secure than Android devices. According to a report by Forbes, 97 percent of smartphone malware targets Android phones. Android phones get malware and viruses particularly from app stores.
This gives Apple more control over the end-user experience which allows for better RAM management, software seamlessness, user security, and reliability. Additionally, given the smaller number of iOS devices, apps like Instagram or PUBG are often better optimized for the iOS experience.
Apple Inc. (NASDAQ:AAPL) replaced Samsung by achieving the highest-ever global smartphone shipment in the last quarter of 2022, securing around 23% market share in Q4 2022, with the launch of Apple Inc.
They're both very capable chips, but benchmark tests largely show that the Snapdragon 888 has a slight advantage over the Exynos 2100 in terms of raw power. Samsung has been slightly behind with its own chips in recent years, and while the difference isn't significant at all, it's still something.
Oppo Mobile Phones are a great choice for those looking for a reliable, stylish, and powerful device. They offer a wide range of features and technology, from their amazing camera capabilities to their sleek design. With a range of models to choose from, there is sure to be a device that is perfect for you.
It's not a clear win for Oppo with Samsung offering features like IPX8 water resistance, but generally speaking, it seems like Oppo has the upper hand in overall build quality and features.
Fortunately, smartphone penetration in the country is already high. In 2017, 81 percent of the Australian population used a smartphone and the share was estimated to reach around 87 percent by 2026.
Apple was a bright spot as its shipment increased 1.6% YoY in 4Q22. The new iPhone 14 series did well in the market, fully utilizing the Black Friday and Boxing Day sales. Apple's overall shipment grew 4.3% YoY for the full year of 2022, broadly outperforming the other vendors and holding a 49.4% market share in 2022.
Fewer Security Risks
iOS devices have the upper hand when it comes to cybersecurity. iPhones have tighter security than Android, thanks to the exclusive Apple App Store, closed ecosystem, and prompt updates.
Average lifespan of a smartphone: A smartphone has an average life span of 2.58 years. According to reports, iPhones last 4-10 years, while Samsung phones last 3-6 years. Many factors affect a smartphone's lifespan, including the condition of the screen, the hardware, and the battery's health.
iOS. Generally, most iPhone devices will receive system and security updates for five to seven years after releasing. Android devices have a much shorter period, only receiving these updates for 2-3 years after the release of a device.