You can't make money on Instagram directly from views alone, as Instagram pays for views only during limited-time bonus programs (often requiring millions of views for decent earnings). Instead, earnings come from brand deals, affiliate marketing, selling products, subscriptions, and gifts, which generally require a base of followers (often 1,000+, with 5,000+ for Gifts and 10,000+ for Subscriptions/Partnership Programs) and consistent, engaging content, not just view count.
Not directly. Instagram doesn't pay you a flat rate per view like some platforms do. However, during bonus periods, creators may earn small amounts based on views—often just a few cents per 1,000 views. This is different from how platforms like TikTok or YouTube pay creators.
Instagram doesn't pay a fixed amount per 1,000 views on Reels. Instead, earnings depend on factors like your audience's location, engagement, and whether you're part of Instagram's monetization programs. On average, creators can earn around $0.01 to $0.02 per view.
How much does Instagram pay for 10k views? At a rate of $0.01 per view, Instagram would pay about $100 for 10,000 views on a sponsored post. This amount may vary depending on the influencer's overall influence and the factors that impact their earning potential.
Meet our Partner Monetization Policies. Remain compliant with our Community Standards and Content Monetization Policies. Have a professional account on Instagram with at least 10,000 followers. Be 18 years or older.
Set up a payout account
To make money on Instagram with 500 followers, sign up for affiliate programs to share links and earn commissions. You can also set up an online store and a digital tip jar.
Posting entertaining Reels on the Instagram app can earn money whether you're a creator or a business owner. All you need is either a Creator account or a Professional account and a solid content strategy. The Instagram algorithm personalizes what Instagram users see, giving you direct access to your target audience.
How to Gain 30 Followers Per Day
Cristiano Ronaldo (@cristiano) is the number one highest paid influencer on Instagram. He has the most followers of any person in the world. As a global football star, his reach is massive. He often works with sports and health brands.
Instagram offers multiple ways to turn your account into a money-making platform. You can earn through sponsored posts as an influencer, join Instagram's Creator programs like Live Badges and Bonuses, sell products via Instagram Shops, dropshipping or affiliate marketing and offer services like social media consulting.
To make $2,000 a month on YouTube from ad revenue, you generally need 400,000 to 1 million monthly views, depending heavily on your niche's CPM (cost per mille/thousand views) and RPM (revenue per mille), but many creators report needing 500,000 to 1 million+ views for a comfortable living, with high-value niches like finance potentially reaching it with fewer views and lower-value niches needing significantly more, plus other income streams like sponsorships.
The Quick Answer: Which Platforms Pay the Most in 2025? YouTube still leads when it comes to ad revenue from long-form content, with TikTok's newer Creator Rewards Program not far behind, followed by Instagram.
When you'll be paid. Payouts for Instagram bonuses are released around the 7th and 21st of every month with earnings from 2-week periods the previous month. For example: Earnings from Jan 1 to Jan 14 will be paid out around February 7.
Well, that depends on several factors. You can say you made a viral video if it gets at least 10,000 to 20,000 views or likes in the first 24 hours. For reels, they are considered viral videos if they achieve at least 100,000 views.
Side hustle ideas are everywhere.
Five should be content from others, relevant to your audience. Three should be content from you, relevant to your audience (but not directly promoting yourself or your business) Two should be more personal, something non-work-related to help humanize yourself and/or your brand.
22 ideas for how to get more followers on Instagram
Cristiano Ronaldo is the most-followed person, sportsperson and European on Instagram. Lionel Messi is the most-followed South American on Instagram. Selena Gomez is the most-followed woman, actress, singer and North American on Instagram.
Yes, you can post 10 or even 20 Reels a day. The question isn't “how many reels can you post a day?” but rather whether your audience is able to consume that much content in such a short time span, especially if you post this much every single day.
Check out the range of profitable niches broken down below and choose what you're passionate about.
Do you get paid for 1,000 followers on Instagram? Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post.
Instagram doesn't allow you to see exactly who views your profile, but you can identify potential stalkers by checking profile interactions, story viewers, and followers. Stalking on Instagram can be dangerous because it may involve invasion of privacy, identity theft, and harassment.
Get paid in the Instagram app