New Zealand often ranks high in studies on sexual partners, with recent data suggesting an average of around 13.2 lifetime partners, placing them among countries with higher numbers, though figures vary by source and study methodology. While some reports highlight a higher average for women in NZ (around 20.4), other analyses show general averages from 7-8 in Western countries to higher figures in specific studies, with numbers influenced by age, generation, and reporting.
The World Population Review, which drew from two longitudinal surveys, found Australians between 25 and 44 years of age had, on average, 13.3 lifetime sexual partners. Australia was only beaten by Türkiye, which averaged 14.5. The average number of lifetime sexual partners was nine.
There's a lot of research on sex partner averages, and any given study provides a slightly different number. In general, between 4-10 is considered to be an average number of sexual partners for adult men and women. Ideas of what is too many, too few, or the "right" number of sexual partners vary from person to person.
The 70/30 rule in relationships suggests balancing time together (70%) with personal time apart (30%) for hobbies, friends, and self-growth, promoting independence and preventing codependency, while another view says it's about accepting 70% of your partner as "the one" and learning to live with the other 30% of quirks, requiring effort to manage major issues within that space, not a pass for abuse. Both interpretations emphasize finding a sustainable balance and acknowledging that relationships aren't always 50/50, with the key being communication and effort, not strict adherence to numbers.
Above the paywall, we have a study suggesting that there is no sexual double standard when it comes to the number of previous sexual partners someone has: both men and women prefer partners with a lower body count.
So what's considered “ideal”? For men, the magic numbers were about 4–5 lifetime sex partners, with 2–3 being casual, and an age of sexual debut between 18 and 20. For women, the “ideal” was lower: 2–3 total sex partners, 1–2 casual ones, and an age of first sex between 16 and 18.
Promiscuity means having sexual relationships with many people or being open about who you have these relationships with.
The casual dating culture in Australia also plays a role as there's less emphasis on the courting stage, and a lot of people use apps to pass time or for hookups rather than serious connections.
Using gender to predict loyalty is not the right approach. It misses the real issue. The truth about who stays faithful has much more to do with how we form attachments than whether we're male or female. Research shows that our early life experiences affect our loyalty more than our gender does.
The 2-2-2 rule for couples is a relationship guideline suggesting you schedule dedicated time together: a date night every two weeks, a weekend getaway every two months, and a longer vacation (about a week) every two years, to maintain connection, improve communication, and prevent drifting apart amidst busy lives. It's a flexible framework, not a rigid law, meant to prioritize intentional, distraction-free time to nurture the partnership.
But it does provide some rough guidelines as to how soon may be too soon to make long-term commitments and how long may be too long to stick with a relationship. Each of the three numbers—three, six, and nine—stands for the month that a different common stage of a relationship tends to end.
Sexologists have been using the term hypersexuality since the late 1800s, when Krafft-Ebing described several cases of extreme sexual behaviours in his seminal 1886 book, Psychopathia Sexualis.
The 7-7-7 rule for couples is a guideline for maintaining strong connection by scheduling dedicated time: a date night every 7 days, a weekend getaway (or night away) every 7 weeks, and a longer, kid-free vacation every 7 months, all designed to fight drift and routine by ensuring consistent, intentional quality time, though flexibility is key.
The 5-5-5 rule for couples is a conflict resolution tool where each partner gets 5 minutes to speak uninterrupted about their perspective, followed by 5 minutes of joint problem-solving, creating a structured 15-minute conversation to foster understanding, empathy, and calmer resolution by preventing escalation and promoting active listening, say NBC News, this Facebook post, and this Instagram reel. It helps slow down arguments, allowing for thoughtful communication instead of defensiveness, and builds stronger bonds by showing mutual respect for feelings and opinions.
The "3-3-3 Rule" in relationships, popularized on TikTok, offers a timeline for new connections: 3 dates to check for basic attraction/chemistry, 3 weeks to assess consistent communication and effort, and 3 months to decide if the relationship has potential for commitment or if you should part ways amicably, preventing getting stuck in a "situationship". It's a framework for slowing down, gathering information, and avoiding rushing into serious decisions too early, though it's a guideline, not a rigid law.
According to recent research from the Kinsey Institute, people of all ages report having regular sexual intercourse. Still, men between the ages of 25-39 and women aged 20-29 were the most likely to have sex.
Married men and women are remarkably similar in their levels of sexual activity before marriage, with 1 in 5 reporting only one lifetime sex partner (20% of men, 19% of women), about 1 in 3 reporting 2 to 4 sex partners (35% of men, 33% of women), about 1 in 4 reporting 5 to 9 sex partners (23% of men, 25% of women), ...
There are three relatively common partnership types: general partnership (GP), limited partnership (LP) and limited liability partnership (LLP). A fourth, the limited liability limited partnership (LLLP), is not recognized in all states.
Straight percentage split
If you and your partner each own 50% of the business, you each receive 50% of the profits. But equity splits can be adjusted to reflect involvement — for instance, if one partner handles day-to-day operations and the other is more hands-off, a 70/30 split might feel more appropriate.
How Body Count Can Impact a Relationship. Wood explains that while past experiences do not have bearing on a current relationship, they don't feel entirely irrelevant for some people. "For some, this information may carry emotional weight, potentially influencing feelings of intimacy and trust.
survived the dreaded two-year mark (i.e. the most common time period when couples break up), then you're destined to be together forever… right? Unfortunately, the two-year mark isn't the only relationship test to pass, nor do you get to relax before the seven-year itch.
Take them in the spirit in which they are offered—as a a lens to think about your own relationship. This blog is part of a series on the five Cs: Chemistry, Commonality, Constructive Conflict, Courtesy and Commitment.
Conclusion. Position 69 is a great way for couples to strengthen their relationship and experience equal pleasure. It emphasises gratification for both parties, builds trust, and produces an enjoyable atmosphere.