CHARACTERISTICS OF THE Z OR CENTENNIAL GENERATION Aged between eight and 23 years old, generation Z or the post-millennial generation will take the lead in a few decades.
Millennials: Born 1981-1996 (27-42 years old) Gen Z: Born 1997-2012 (11-26 years old) Gen Alpha: Born early 2010s-2025 (0-about 10 years old)
What Is the Gen Y Age Range? Most sources list the age range for the Gen Y demographic cohort between 1981 and 1997, though it can vary. The Pew Research Trust lists the birth date range as being from 1981 to 1996.
Millennials, also known as Generation Y, were born between 1981 and 1996.
What years are Gen Z? Gen Z spans from 1997 to 2012, meaning anyone born within those years belongs to this generation.
Generation Alpha includes anyone born between 2010 and now, including up to the year 2024. This means that the oldest members of Gen Alpha are 13 years old.
People belonging to Generation Y are also called millennials. The term is referred to describe the people who were born between the years 1981 to 1996. On the other hand, people born between the years 1997 to 2015 are considered to belong to generation Z or are simply called zoomers.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. And so it follows that Generation Beta will be born from 2025 to 2039.
Millennials are a demographic cohort or age group, also known as Generation Y. They're called millennials because they became adults around the time of the millennium.
Though it may be tempting to lump them in with Gen Z (born between 1997 and 2012), a successful Gen Alpha (born after 2013) strategy will require marketers to understand their differences. Here are three ways the two generations differ, and how marketers can use those differences to target Gen Alpha consumers.
Millennials, also known as Generation Y or the Net Generation, are the demographic cohort that directly follows Generation X. Neil Howe and William Strauss, authors of the 1991 book Generations: The History of America's Future, 1584 to 2069, are often credited with coining the term.
GENERATION Y OR THE MILLENNIALS: DIGITAL NATIVES
The revolution was shaped by the millennials or generation Y. Also known as digital natives, millennials are those born between 1982 and 1994 and technology is part of their everyday lives: all their activities are mediated by a screen.
Different names are used for this birth cohort around the world. For example, in North America the most common generational name is Millennials. However, in other parts of the world, Gen Y is more popular. The key is that it's the same generation, just a different name.
Named after alpha, the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century and the third millennium. Members of Generation Alpha are mostly children of Millennials, and older Generation Z.
Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend six or more hours per day on their phones. Digital natives often turn to the internet when looking for any kind of information, including news and reviews prior to making a purchase.
Generation Z
They are colloquially known as "zoomers", which surprisingly was not coined after Zoom, the video chat service, but instead is a play on the term 'boomers' and refers to the fast-paced nature of Gen Z's upbringing, amidst the explosion of technology and culture.
Like Boomers, Millennials are a huge generation that we sometimes split into two subgroups: Early Millennials (born 1980-1987) and Recessionists (born 1988-1995).
Not only are millennials open to change and adaptive, but they also seem to possess an extraordinary passion for learning new things. This generation exhibits deep curiosity about the world and displays the desire to further develop skills and knowledge that can help them within their professional lives.
The term was coined by Mark McCrindle, founder of the Australian consultancy firm McCrindle Research, and he explains how it came about: "It conforms to the scientific nomenclature of using the Greek alphabet instead of the Latin alphabet and there was no point in going back to A, after all they are the first ...
Generation Jones and the Boomers
The Baby Boomer generation was born between the post-war years of 1946 to 1964. A subset of the Boomers, Generation Jones, was born in the later years of the Baby Boom, from 1954 to 1964.
Millennials or Gen Y: Born approximately 1977 – 1995. Generation X: Born approximately 1965 – 1976. Baby Boomers: Born approximately 1946 – 1964. Traditionalists or Silent Generation: Born approximately 1945 and before.
Millennials are often described as “dreamers,” while Gen Z are being described as “realists.”