Women consistently buy more clothing items and purchase apparel more frequently than men. In the U.S., studies have shown that women outspend men on clothing in every state, with the average difference in expenditure being around 58.5%.
Women buy more clothing than men: True. Women are far more likely to purchase clothing across most apparel categories than men are.
85% of all consumer purchases in the U.S. are made by women. 93% of food purchases are made by women. 75% of women identify themselves as the primary household shopper. 50% of products typically marketed to men are purchased by women.
The 3-3-3 clothing rule is a simple styling method for creating many outfits from few items: choose 3 tops, 3 bottoms, and 3 shoes, which allows for 27 potential combinations (3x3x3) and reduces decision fatigue, often used for travel or building a minimalist capsule wardrobe. It's a versatile concept, sometimes expanded to include 3 layers (like jackets or cardigans) for even more looks, making dressing easier by focusing on mix-and-match versatility with core pieces.
Recent statistics on men's online shopping habits show that products in the clothing and shoes category top the list of items they acquire the most over the internet. As many as 41% of male shoppers worldwide say they shop online for products in this category.
Clothing and Shoes Fashion remains the top category for male shoppers, with 43% purchasing clothing and shoes online. From sneakers to tailored suits, eCommerce stores catering to this demand are thriving. With the global apparel market projected to exceed $2.1 trillion, this sector offers immense growth potential.
There's no single "best-selling item" globally, but clothing/fashion (especially casual, oversized styles, activewear, t-shirts) and electronics/accessories (phone cases, chargers, video games) are consistently top categories, alongside health/beauty (supplements, skincare, hair growth) and home goods (tiles, eco-friendly items). Trending items often blend personalization, comfort, and sustainability, with specific popular examples including instant coffee, craft supplies, and personalized jewelry.
The 70/30 rule in fashion is a wardrobe strategy where 70% of your closet consists of timeless, versatile basics (like quality jeans, neutral tops) that form the foundation of many outfits, while the remaining 30% is reserved for trendy, statement, or fun pieces that add personality and flair, ensuring your style is both practical and current without being overly fast-fashion driven. It helps create outfits by mixing staple items with expressive accessories or bold pieces, making your wardrobe more functional and less stressful.
It is a very simple set of parameters to help you build better outfits. The goal is to get to seven or eight points in your outfit. Each item in your outfit is worth one point. Statement pieces are worth two points.
The Three R's of Fashion: Reduce, Reuse & Recycle. Consumers are becoming more aware of the environmental impact of the fashion industry. While brands are examining their responsibility, consumers can take action to help.
Women around the world report higher levels of life satisfaction than men, but at the same time report more daily stress.
Research shows that women, on average, experience chronic pain more frequently, more intensely, and for more extended periods than men. In addition, many chronic pain conditions – from fibromyalgia to rheumatoid arthritis, migraines, and IBS – are predominantly diagnosed in women.
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The experts attribute the rising fondness for lightweight, looser-fitting pants to Gen Z's preference for comfort over compression, as well as the influence of baggy clothes icons Billie Eilish and Zendaya.
Men's savings versus women's savings
Additionally, women were more likely to say they saved less money in 2024 than they did in 2023 (53% versus 42% of men), especially millennial and Gen X women (57% and 59%, respectively). The data shows that women are, in fact, behind men when it comes to saving.
The 3-3-3 clothing rule is a simple styling method for creating many outfits from few items: choose 3 tops, 3 bottoms, and 3 shoes, which allows for 27 potential combinations (3x3x3) and reduces decision fatigue, often used for travel or building a minimalist capsule wardrobe. It's a versatile concept, sometimes expanded to include 3 layers (like jackets or cardigans) for even more looks, making dressing easier by focusing on mix-and-match versatility with core pieces.
Ask a researcher how many clothes do I really need, and you'll get some interesting answers. According to a report referenced by Vogue in 2022 that leans on sustainability goals, “The researchers found that a “sufficient” wardrobe consists of 74 garments and 20 outfits in total.
The "5 Outfit Rule" (or "5-Outfit Rule") is a smart shopping guideline: before buying a new item, you must be able to mentally style it into at least five different outfits using clothes you already own to ensure versatility, prevent clutter, and promote mindful consumption. It helps build a functional wardrobe by focusing on pieces that offer maximum wearability for various occasions, seasons, and styles, moving away from impulse buys that get worn only once.
The 54321 packing rule is a minimalist travel strategy for creating a versatile capsule wardrobe, suggesting you pack 5 tops, 4 bottoms, 3 pairs of shoes, 2 layers/dresses/bags, and 1 set of accessories (like jewelry, sunglasses, hat). This method helps prevent overpacking by focusing on interchangeable items, allowing for many outfit combinations (often 20+) from fewer pieces, ideal for carry-on travel by ensuring items mix and match well for different occasions and climates.
“Your 30s are the perfect time to invest in a strong capsule wardrobe: core, elevated pieces that you'll wear on repeat,” says Stylist, Michelle, “We suggest building a small investment wardrobe of quality pieces, things you can wear at the office and out at night, that'll never go out of style and will serve you for ...
Hot Sellers in 2025
Yes, it's definitely possible to make $1,000 a month selling on Amazon, with many new sellers reaching this goal within their first year through smart product choices, consistent effort, and reinvesting profits, though success depends heavily on factors like niche, pricing, and management. While some sellers make hundreds, a significant portion (around 17-22%) hit sales in the $1,000 to $5,000 monthly range, but it requires strategy and hard work to get there.
Health and wellness products are highly profitable because most are lightweight and easy to ship, keeping overhead costs low. Plus, many are consumable or wear out over time, meaning repeat purchases are likely.