At the end of a pitch, you must provide a clear call to action (CTA) and thank your audience. A strong closing statement should summarize key benefits, encourage engagement through questions, or leave a lasting, thought-provoking impression.
Your closing should include a strong, clear call to action. Whether it's requesting a follow-up meeting or inviting them to try a demo, make your next steps impossible to miss. A powerful CTA isn't just about telling your potential customers what to do next; it's about making them want to do it.
Here's how to end a pitch deck like you actually want something to happen next:
My favorite exit line for any pitch is to say, “So would you like me to send you a copy, or do you have some questions about the story?” This gives the listener two options − both good for you. This is also why you never want your pitch to exceed two minutes, and why one minute is even better.
The end of a pitch deck should be about 10-15% of your speech. It gives you enough time to highlight key points, add your call to action, and leave investors with something to remember. If your pitch is 10 minutes, you have one minute to make that lasting impression.
Let's review each of these tips in more detail:
Leave your audience with a thought-provoking idea or quote.
8 Ways to Write a Perfect Ending
The 10/20/30 Rule
Contain no more than 10 slides. Last no longer than 20 minutes. Use a font size no smaller than 30 points.
Finish with a call to action"Would you mind if I set up a quick call next week for us to talk about any upcoming opportunities on your team?" An elevator pitch is a concise, professional introduction of yourself or your product, typically lasting the duration of a short elevator ride, or about 30 to 60 seconds.
“If we could meet [specific need], would you be ready to move forward?” (direct closing puts the prospect in the mindset of a completed deal.) “Let's get started today so you can [achieve specific benefit] right away.” (urgency-based closing creates urgency by emphasizing immediate benefits.)
There are 5 elements of a winning sales pitch:
The 3-3-3 rule in sales refers to different strategies, most commonly a follow-up cadence (3 calls/day for 3 days, etc.) to ensure consistent lead contact, or an engagement framework focusing on capturing attention (3 seconds), building interest (3 minutes), and timely follow-up (within 3 days). Another variation is about marketing focus: 3 key messages, 3 audience segments, 3 channels, simplifying efforts for better results.
Her voice has a high pitch. The pitch of the engine suddenly changed from a low to a high squeal.
Read on to learn the five best sales closing techniques — assumptive, soft, scale, summary, and test drive — as well as when to use them and some closing phrases you can steal to pull them off.
The 5-5-5 Rule gives presenters a simple and practical approach: look at five different audience members, hold each gaze for five seconds, and repeat this cycle every five minutes. This technique is designed to reduce nervous habits, break robotic scanning behavior, and help presenters feel more anchored on stage.
Top pitch deck mistakes you should avoid
The last slide of a pitch deck should include a strong call to action, contact information, and a memorable closing statement. This is your final opportunity to leave a lasting impression on your audience and prompt them to take the next steps.
The 6×6 rule suggests that you don't use more than six lines or bullet points on each slide and limit each line or bullet point to six words. Following the 6×6 rule helps to ensure that you're limiting the amount of information on your slides so you can continue to present it rather than have your audience read it.
How do you write a good concluding sentence? A good concluding sentence should wrap up the paragraph and give the reader a sense of closure. Conclusion starters or transitional expressions can help signal the end of the paragraph. A concluding sentence can restate the topic sentence or recap the main points.
Often, it's in the working backwards, that we're better equipped to tie up and intensify our story threads, so having even the loosest sense of an ending helps. Just remember, everything is changeable. Try out some different endings on objective yet trustworthy friends (they're hard to find, so love and treasure them).
In most cases, you want your readers to feel what your characters are feeling at the end of the book, whether they're happy, bereft, full of anticipation, or something else. However, for this to happen, the emotional status of your characters must be earned, or else your readers will only feel disappointment.
36 Quotes on Endings That Will Make Next Year More Exciting
Today I want to discuss the 1-6-6 Rule. Quite simply, this “rule” says that each PowerPoint slide should have one main idea, a maximum of six bullet points, and a maximum of six words per bullet point.
Sample closing remarks for an event