As for Boomers, mostly games shows, Law and Order and PBS shows made up the top 20. Please note that studies like this one asking for “favorites” do not necessarily sync up with much more precise, captured ratings of specific shows on an episode-by-episode basis.
Popular hobbies and activities with the 50+ crowd range from the clichéd (golf, fishing and gardening) to the surprising (brewing, day trading and political activism). And the marketing strategies to reach them in these pursuits are numerous.
It's taught in Marketing 101 that any product or service can be marketed to one of three major generational segments: Baby boomers: People born between 1946 - 1964. Generation X: People born between 1964 - 1980. Millennials: People born between 1980 - 2000.
According to Google, the most popular retro TV shows in the U.S. include the sitcom All in the Family, the police procedural Dragnet, and the educational program Schoolhouse Rock!
Baby Boomers, who were defined in the report as people born between 1947 to 1965, still stick to traditional media, including movies, TV, and print as their main sources of entertainment and news.
The Baby Boomer generation is experiencing a shift in consumer trends as they prioritize health and wellness, travel and leisure, and home improvement, among other interests.
The core values of Baby Boomers include optimism, team orientation, personal gratification, health and wellness, personal growth, youthfulness, work, and involvement. When a workplace environment supports their values Baby Boomers are more satisfied with their jobs.
What Did Baby Boomers Contribute to Society? The sixties defined the era of social change, and the Baby Boomers led the charge through activism, social change, and freedom. Baby Boomers opened our eyes to social attitudes with a decade of riots, boycotts, antiwar demonstrations, and protests for civil rights.
Boomer Favorite Foods
Seafood/Fish – 63% Chinese – 60% Sandwiches (other than burgers) – 60% Mexican – 58%
Most common stereotypes for each generation
Baby Boomers (born 1946-1964): Baby Boomers are known as the "workaholic" generation, famous for their strong work ethic, career dedication, and pursuit of personal and professional growth.
The top 5 Baby Boomer values include hard work, individualism, optimism, family, and consumerism. These values were instilled in them during a time of significant social change, economic prosperity, and technological advancement.
Nine months later saw the start of a population revolution as childbirth rates soared – more than four million Australians were born between 1946-1961 – the 'Baby Boom'. Australians were confident the future would be one of comfort and prosperity.
Baby Boomers (born in the '40s and '50s) had rock and soul. Generation X (born in the '60s and '70s) had grunge and hip-hop. There's plenty of overlap, of course, and these are incredibly broad distinctions that don't take a lot of other genres into consideration.
Unlike the previous generation who had fought for "changing the system," the Silent Generation was about "working within the system." They did this by keeping their heads down and working hard, thus earning themselves the "silent" label. Their attitudes leaned toward not being risk-takers and playing it safe.
Baby Boomers: Baby boomers were born between 1946 and 1964. They're currently between 57-75 years old (71.6 million in the U.S.) Gen X: Gen X was born between 1965 and 1979/80 and is currently between 41-56 years old (65.2 million people in the U.S.)
Back in 1963, when the term “baby-boomer” was first published in a Salt Lake Tribune article, it carried just one definition: a person born during the tail end or in the decade after World War II, when the United States saw a tremendous spike in births.
This generation is independent and self-assured. They were raised during a turbulent time in history, and they were required to take on their fair share of responsibilities in order to fulfill their roles in society. This also means that they aren't afraid to question authority if they don't agree with the status quo.
Their higher net worth is expected: with most baby boomers financially planning for at least a few more decades, they benefit from wealth earned from long careers and have more robust retirement accounts than the silent generation, who have dipped further into retirement savings.
Compared with millennials, boomers are more likely to have financial security, to be in a firmly established relationship, and to be anchored and less likely to be in flux, all major contributors to one's happiness quotient.
In 2021, Apple was the all-time favorite brand, product, and/or service of approximately nine percent of baby boomers in the United States, making it the generation's favorite brand overall. Amazon was the second most popular with eight percent of votes that year.
"Baby boomer" refers to a member of the generation born between the end of World War II and the mid-1960s. Because of their large numbers and the relative prosperity of the U.S. economy during their working careers, baby boomers as a group remain economically and politically influential.
August is Boomers Making a Difference Month. Baby boomers are typically identified as anyone born between 1945 and the early 1960's. Many of those hard-working individuals that you meet while serving our community are baby boomers.