The main types of market segmentation are Demographic (age, gender, income), Geographic (location), Psychographic (lifestyle, values), and Behavioral (purchasing habits, usage). Other important types include Firmographic (for B2B, like company size) and Technographic (technology used), helping businesses target specific customer groups with tailored marketing for better results.
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.
There are more types of market segmentation than demographics. Psychographic, geographic, firmographic, and behavioral segmentation are all powerful ways to gain deeper insights into your target audience.
Types of market segmentation
Market segments can be demographic, geographic, behavioral, and psychographic. Each helps businesses target customers more precisely. Benefits include more accurate targeted marketing, improved customer engagement, and stronger brand loyalty.
There are 7 main types of market segmentation you should leverage: demographic, geographic, psychographic, behavioral, firmographic, journey stage, and transactional.
Layer 3 segmentation is a network design strategy where a network is split into smaller, more manageable sub-networks or subnets. Each subnet created during this segmentation operates as its own network, with its own IP address range.
There are four key types of market segmentation that you should be aware of, which include demographic, geographic, psychographic, and behavioral segmentations. It's important to understand what these four segmentations are if you want your company to garner lasting success.
Under segmentation, you can split it into demographic, geographic, psychographic, and behavioral groups. For targeting, note Coca-Cola's focus on young adults, families, and health-conscious consumers.
The four main types of market structures are perfect competition, monopolistic competition, oligopoly and monopoly.
The four pillars of segmentation marketers use to define their ideal customer profile (ICP) are demographic, psychographic, geographic and behavioral.
The most common types of target markets are based on geographic location, psychographic and behavioral characteristics, and demographic data like age, gender and income.
Segmenting Customers Based on Needs
Needs-based customer segmentation groups your customers according to what they are looking for in a product. This model segments customers based on their needs. Of all the methods of segmentation, this one offers the marketer the most accurate way to target customer segments.
The four main types are content marketing, social media marketing, search engine marketing (including SEO and PPC), and email marketing. Together, they help businesses attract audiences, generate leads, and drive conversions across digital channels. Let's explore each of these/components more.
Divisions, territories, branches, and product lines.
What is market segmentation? Market segmentation divides customers into groups with similar traits. Marketers define their ICP through demographic, psychographic, geographic, and behavioral segmentation.
Demographic Segmentation
Demographics play an equally critical role in McDonald's market segmentation strategy. Factors like age, gender, income, occupation, and family life cycle are all considered when McDonald's crafts its diverse offerings. Children form a key demographic segment for McDonald's.
Demographic. Nestlé uses demographic segmentation to make products that meet very different needs across society. It looks at measurable traits such as age, gender, income level, or family stage.
Demographic Segmentation: Gucci targets affluent individuals, focusing on both genders, typically aged 20-50, who value luxury and high fashion. Geographic Segmentation: The brand strategically positions its stores in major cities worldwide, catering to urban consumers with high purchasing power.
The five types of market segmentation are demographic, psychographic, behavioural, geographic and firmographic segmentation.
Demographic market segmentation examples
A company that sells toys is better advised to buy ad space during a children's show than a late-night talk show. And property management companies will seek to target single renters rather than married couples looking to purchase their first home.
What are key customer markets? There are four key customer markets: consumer markets, business markets, global markets, and nonprofit and governmental markets.
Modern segmentation typically happens on three levels:
In the OSI reference model, the components of a communication system are distinguished in seven abstraction layers: Physical, Data Link, Network, Transport, Session, Presentation, and Application.
Layer 4 of the OSI Model: Transport Layer provides transparent transfer of data between end users, providing reliable data transfer services to the upper layers. The transport layer controls the reliability of a given link through flow control, segmentation and desegmentation, and error control.