That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024.
We are in the midst of a generational landmark, as Generation Z (born 1995-2009) begin to enter the workforce and Generation Alpha (born 2010-2024) move through their schooling years.
Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 9 and 24 years old (nearly 68 million in the U.S.) Gen A: Generation Alpha starts with children born in 2012 and will continue at least through 2025, maybe later (approximately 48 million people in the U.S.)
Generation Z came before Generation Alpha. Members of Generation Z were born between 1997 to 2012 according to the Pew Research Center. Generation Z follows members of Generation Y, more commonly known as millennials, who were born between 1981 and 1996.
What Is Generation Alpha? Generation Alpha includes anyone born between 2010 and now, including up to the year 2024. This means that the oldest members of Gen Alpha are 13 years old. This youngest generation is defined by the digital world.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. And so it follows that Generation Beta will be born from 2025 to 2039.
Though it may be tempting to lump them in with Gen Z (born between 1997 and 2012), a successful Gen Alpha (born after 2013) strategy will require marketers to understand their differences. Here are three ways the two generations differ, and how marketers can use those differences to target Gen Alpha consumers.
What years are Gen Z? Gen Z spans from 1997 to 2012, meaning anyone born within those years belongs to this generation. According to Pew Research, the cutoff represents major political, economic and social events that set Gen Z apart from Millennials.
Definitions of Generation Z should be taken into account, however. Many definitions would indicate it ends in 2009, 2010 or 2012, which if applied to Generation Alpha would make its oldest members born in 2010, 2011, or 2013.
Generation Z is anyone born from 1997 to 2012.
What Is the Gen Y Age Range? Most sources list the age range for the Gen Y demographic cohort between 1981 and 1997, though it can vary. The Pew Research Trust lists the birth date range as being from 1981 to 1996.
Gen Z are most commonly defined as those born between 1997 to 2012.
GENERATION Y OR THE MILLENNIALS: DIGITAL NATIVES
The revolution was shaped by the millennials or generation Y. Also known as digital natives, millennials are those born between 1982 and 1994 and technology is part of their everyday lives: all their activities are mediated by a screen.
They're called “digital natives”—the first generation to grow up with the internet as a part of daily life. The generation spans a wide range: the oldest Gen Zers have jobs and mortgages, while the youngest are still preteens.
Gen Z Terms and Definitions
Generation Z, is the youngest, most ethnically-diverse, and largest generation in American history, comprising 27% of the US population. Pew Research recently defined Gen Z as anyone born 1997 onwards.
Researchers and popular media loosely use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years for defining Generation Z. The Merriam-Webster Online Dictionary defines Generation Z as "the generation of people born in the late 1990s and early 2000s."
Gen Z workers, aged between 18 and 26, make up about 35% of those wanting to quit, while millennials (aged 27 to 42) are another 31%.
Compared to the 70-year life expectancy of baby boomers and the 85-year life expectancy of Gen X, Gen Z is predicted to have a life expectancy of over 100 years. Major factors contributing to the same are improvements in the standard of living, medical progress, and health consciousness.
Generation Z displays striking confidence when it comes to their retirement, according to a recent survey. Not only do Zoomers think they'll retire at 60 on average, according to the survey from Northwestern Mutual, but 2 in 5 of them also expect to live to 100.
Recent News. Generation Z, also called Gen Z, zoomers, iGeneration, centennials, post-millennials, or Homelanders, term used to describe Americans born during the late 1990s and early 2000s.
Members of the Gen Z years were born between 1997 and 2012. So as of 2023, the Gen Z age range is anywhere from 11 to 26. They are commonly referred to as the first fully “digitally native” generation. They grew up with social media and smartphones—they're used to living in a digital-first world.
Alpha children are permanently connected. Such is their attention to new technologies that it becomes a way of life. Independents. They are independent when it comes to making their own decisions and managing their digital identities, and they expect their individual needs and preferences to be taken into account.
The average human born in 1980 can expect to live for 63 years. Gen Alphas born in 2020 have a global average life expectancy of 73 years — 16% longer than their Millennial parents.
Gen Z: Born 1997-2012 (11-26 years old) Gen Alpha: Born early 2010s-2025 (0-about 10 years old)