The Instagram algorithm chooses which photos and videos will rank high in users' feed. The higher your post ranks, the bigger Instagram reach it will generate.
Make sure the content you are putting out there is relevant, eye-catching, and engaging, and be sure you are posting at the right times so you are reaching the right audience. The more likes and engagement you get, the more likely Instagram will show your posts to others!
Here's the answer: Instagram reach is the total number of unique users who have seen your Instagram content. Put another way, Instagram reach is the number of people who have viewed your posts (or Stories). The keyword there is “people.”
Over the last few years, I've noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram's 2022 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post.
The first thing you should know is that your engagement is low because Instagram's algorithm has been altered to prioritize its paying clients.
In fact the reach count on the bottom of every post shows how many people have seen that post *once*. If a person sees a post and then goes back to Instagram, they will see that the View count will have updated. If a person comes to a post from a story, they will see a higher reach count than a view count.
“A couple of feeds a week, a couple of Stories per day,” he said. By that suggestion, you can take away that while your feed is important, posting more frequently to your Story is also valuable, maybe even more so. It's a great pace to aim for and one that allows room for experimentation.
That's because organic reach on social media is dying – and while we can't quite call it “dead,” if you want to see better results on social media, you're going to need a plan that doesn't depend on your ability to reach people organically.
If your social media engagement metrics show a low engagement rate, it could be because you're not humanizing your brand. In other words, you are not publishing pictures of the people behind your brand, such as yourself, your customers and your team.
One of the reasons your social media isn't growing is that you are trying too many things at once. You are on five platforms, trying to manage all of them at the same time. Each platform has its own quirks, social media sizes, audience, and best practices for how often to post.
The Instagram algorithm is broken down into 3 main factors: INTEREST, RELATIONSHIP, TIMELINESS.
If what you actually want to know is how many people have seen your content, reach is a more accurate measurement. Reach is useful as a metric because it tells you which of your posts are showing up in the most people's feeds.
Above 6% = very high engagement rate
In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile.
Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
So while 0.67% is the overall median engagement rate, 1.39% or higher is considered a good engagement rate on Instagram for brands that want to aim higher.
The most consistent engagement occurs in the evenings, for all seven days of the week. Engagement begins to pick up while people are on their lunchbreak and climbs steadily throughout the afternoon and evening. Peak times for Instagram posts are between 8:00 p.m. and 9:00 p.m.
You can add hashtags in the caption or comments of your post. If you have a public account and add hashtags to a post, the post will be visible on the corresponding hashtag page.
Then, we consulted with our own social team for insights gained from posting to an audience of 170k followers. The universal best time to post on Instagram is 11 AM on Wednesdays. We found that Instagram users are the most likely to interact with content during work hours mid-day and mid-week.
Larger: Brands with large followings (+501K) should aim to meet or exceed an average Reach Rate of 12% for an Instagram post and 2% for an Instagram Story. Smaller: Brands with smaller followings should aim to meet or exceed the higher benchmark of 32% of their audience through posts and 8% through Stories.