Red Bull's brand is ranked #38 in the list of Global Top 100 Brands, as rated by customers of Red Bull. The Coca-Cola Company's brand is ranked #55 in the list of Global Top 100 Brands, as rated by customers of The Coca-Cola Company. Their current market cap is $215.34B.
What is the world's biggest soft drink company? PepsiCo is the largest soft drink company globally, followed closely by the Coca-Cola Company. Red Bull Monster Energy are also closely followed behind those companies.
U.S. market share of the top energy drink brands 2022, based on dollar sales. Red Bull was the leading brand within the United States energy drinks market in the 52 weeks ending on May 15, 2021 responsible for almost one half of all sales.
Red Bull takes the top spot on the list of the top-selling energy drink brands. The brand started in Austria in 1987 and has reigned supreme in the energy drink market. Today, Red Bull sells over 7 billion cans worldwide per year.
PepsiCo and Coca-Cola compete across the beverage sector in over 200 countries. PepsiCo's Pepsi and Coca-Cola's Coke, Sprite, and Fanta are the most popular soft drinks globally.
PepsiCo. Inc. and The Coca-Cola Corporation are the two powerhouses controlling the bulk of the carbonated soft drink (CSD) and beverage industry. Both companies have a large global presence, controlling several hundred brand names each.
USA (154 Liters Per Capita)
Americans are one of the largest consumers of the soda drinks in the world because of their modern lifestyle and relatively high incomes.
Red Bull was first derived from a similar drink called Krating Daeng that originated in Thailand and was introduced by the pharmacist Chaleo Yoovidhya. While doing business in Thailand, Dietrich Mateschitz purchased a can of Krating Daeng and claimed it cured his jet lag.
Relation to Red Bull
The Thai product is from a different company than the global brand Red Bull as formulated by Dietrich Mateschitz, an Austrian entrepreneur.
Red Bull's competitors include VEZLON, MIIND, Doubdle, Fizix. Red Bull ranks 1st among 6 competitors.
More than half of the company's revenues come from the sales of energy drinks. The company sold more than 7 billion cans in 2019, earning about $6 billion. The sales of energy drinks account for over 90% of revenue.
Sponsoring and hosting extreme sports events and working with influencers in the field. By sharing the content and giving the influencer a platform to perform, they build their brand to the top. In this way, the energy drink cultivates a real connection with its consumers.
Many large brands are unaffordable for low-income consumers
Red Bull is headquartered in Austria, which is also the country with the highest level of consumption globally. Austria, however, is a very wealthy market where the high price of Red Bull is not a major issue for most consumers.
Manufactured by the largest soft drink beverage company in the world, Coke is the staple of the Coca-Cola Company. Crisp, delicious, and super refreshing, Coca-Cola Original is an all-time favorite.
According to Beverage Digest, Coca Cola is by far the best selling soda in the United States.
Red Bull competitors include PepsiCo, Keurig Dr Pepper, The Coca-Cola Company and Monster Beverage . Red Bull ranks 1st in CEO Score on Comparably vs its competitors.
It is majority controlled by Thailand's Yoovidhya family, which invented the drink decades ago. Owing to the success of the Red Bull brand, the Yoovidhya family is one of the richest among Asian business families by net worth and their earnings have been growing year on year.
Nevertheless, energy drinks like Red Bull, for example, are very popular in the energy drinks market in China, yet each can (250 ml) contains 80 mg of caffeine which amounts to two cups of coffee or a cup of tea.
You can still taste it is bit the same but it is actually less strong then the European taste which mostly makes your breath smell and people know what you drank. The Asian version actually is not carbonated and have a less strong taste.
in 1993, in Hainan province, ancestral homeland of Yoovidhya family. Hainan Red Bull manufactures Red Bull – named Hong Niu in Chinese. In response to the drink's increasing popularity, Mr. Chaleo and his family established Red Bull Vitamin Drink Co.
The company posted record revenue last year as consumers looked for a boost in their post-Covid life.
Both Yoovidhya and Mateschitz poured USD 500,000 each to create the new company and sell its drinks. As per their agreement, the Yoovidhya family and Mateschitz each held 49 per cent of Red Bull. The remaining two per cent went to Chalerm Yoovidhya, the oldest of Chaleo Yoovidhya's 11 children.
Coca-Cola's market capitalization was approximately 241.77 billion U.S. dollars as of August 2021, while PepsiCo's market capitalization was about 216.25 billion U.S. dollars. This statistic is a testament to the success of Coca-Cola in the market, as it has a significantly higher market capitalization than PepsiCo.
Adolescents and young adults are the heaviest consumers of sugary drinks. Even young infants and toddlers drink a lot of sugary drinks, primarily fruit drinks. Consumption has gone down in all age groups, with largest declines in 2-5 year olds and 12-19 year olds.
Mexicans are the largest consumers of Coke, and consumers in the country drink 745 Coke beverages a year. After “OK”, “Coca-Cola” is the second most-known phrase in the world. Coca-Cola has a product portfolio exceeding 3,500 beverages and 500 brands.