Yes, research often suggests that less makeup, or a more natural look, is perceived as more attractive, trustworthy, and approachable in everyday social situations, with studies finding subtle application rated higher than heavy makeup, though some specific contexts might prefer more glamour. While makeup can enhance features and boost perceived competence, it's the natural appearance that often wins out for overall attractiveness, with confidence and authenticity playing big roles.
Studies show that men often find women more attractive when they wear less makeup — not because beauty products aren't powerful, but because natural features tell a deeper story. Confidence, authenticity, and simplicity have a charm that no brand can bottle.
Both male and female observers rated faces with makeup as more attractive than faces without makeup [10–18]. This appearance-enhancing effect has been repeatedly confirmed, both with self-applied makeup [10, 14, 16–18] and professionally applied makeup [9, 11–13, 15, 18].
Wearing less makeup isn't just a beauty trend, it's a mindful shift that can lower anxiety, boost self-esteem, and support better mental health, according to experts and celebrities embracing the minimalist movement. In a world where beauty routines can feel more like full-time jobs, a quiet shift is happening.
Brows: Rounded brows can help soften your face. Eyes: Stick with soft lines and subtle liner. Lips: Add a pop of color to the lips to draw some attention from your strong cheekbones towards the lips. Soft/sheer pinks or reds are recommended.
Men Often Prefer Minimal Makeup, According to Psychological Research. A growing body of psychological research suggests that men, on average, tend to rate women as more attractive when they wear minimal or natural-looking makeup rather than heavy cosmetic styles.
The "3-1-1 Rule" for makeup (and liquids) in carry-on bags means containers must be 3.4 ounces (100ml) or smaller, all fitting into 1 clear, quart-sized, resealable bag, with 1 bag allowed per passenger, ensuring security can easily see and access it during screening. This applies to liquid makeup (foundation, mascara, lip gloss) and other gels, creams, and aerosols, while solid cosmetics like powders or lipsticks in stick form are generally exempt.
Although it may be counterintuitive, it is better to apply less makeup as you age, rather than more. You may feel like more lines and wrinkles need more coverage, but heavy foundations and cream blushes tend to sink into creases in the skin, thus exaggerating their appearance.
Koreans achieve great skin through a combination of meticulous, multi-step routines focusing on hydration and sun protection, the use of natural and innovative ingredients (like rice water, snail mucin), a cultural emphasis on treating skin issues early, and a healthy diet rich in fermented foods and seafood, all supported by genetics that can mean thicker skin and slower aging. Key practices include double cleansing, layering essences and serums, and diligent daily sunscreen use.
Women wearing cosmetics are often judged as more competent and even having greater earning potential. But women who opt for minimal makeup have typically built confidence in their abilities that doesn't require cosmetic reinforcement. They trust their skills, knowledge, and experience to speak for themselves.
Follow all the steps mentioned below.
2. Premature Aging and Dry Skin. Wearing makeup for long periods, especially without a proper skin care routine, can dehydrate and age your skin.
Gen Z makeup blends natural, "skinimalist" looks (clean girl aesthetic) with bold, experimental trends, focusing on enhancing natural features with dewy finishes, lightweight products, cream blush, and lip oils, but also embracing expressive elements like bright colors, graphic liner, and glitter, driven by authenticity, self-expression, and social media (TikTok). Key elements include lightweight tints, feathery brows, glossy lips, and sometimes smudged liner, contrasting with older generations' matte, full-coverage styles.
These 25 Celebrities Prove How Chic a No-Makeup Look Can Be
So, what do men find attractive in women? Per Wikipedia: Men, on average, tend to be attracted to women who have a youthful appearance and exhibit features such as a symmetrical face, full breasts, full lips, and a low waist-hip ratio.
Facial symmetry has been shown to be considered attractive in women, and men have been found to prefer full lips, high forehead, broad face, small chin, small nose, short and narrow jaw, high cheekbones, clear and smooth skin, and wide-set eyes.
Collagen Density and Skin Structure
Some ethnicities naturally have higher collagen density in their skin, which can delay the appearance of wrinkles and sagging. - Ethnicities with higher collagen density: Studies show that East Asian and African ethnicities tend to have denser and more resilient collagen structures.
Koreans are often perceived as aging slower due to a combination of genetics, skincare routines, diet, and lifestyle choices. Their emphasis on sun protection, hydration, and multi-step skincare routines helps maintain youthful skin.
In the world of skincare, trends come and go, but one that has captured global attention is the pursuit of “glass skin.” Originating from South Korea, this trend describes a complexion so smooth, luminous, and clear that it resembles flawless glass.
Everyone can look incredible without a drop of makeup. It's all about the proper skincare routine to support your natural radiance. At FRANZ Skincare, we say ditch makeup products and let your skin steal the show.
Sun exposure causes many skin problems. Ultraviolet (UV) light and exposure to sunlight age your skin more quickly than it would age naturally. The result is called photoaging, and it's responsible for 90% of visible changes to your skin. UV light damages skin cells, contributing to premature changes like age spots.
Sun exposure
Researchers estimate that exposure to sunlight's UVA and UVB rays counts for 90% of the symptoms of skin aging. Over time, this damage adds up, resulting in wrinkles, age spots, and visible redness.
You can bring most makeup products on a plane in both your carry-on and checked baggage. All liquid makeup in your carry-on must follow the TSA 3-1-1 rule: containers must be 3.4 ounces (100ml) or less. These liquid items must fit into a single, clear, quart-sized, zip-top bag for airport security screening.
A soft swipe of mascara, brow gel, and a natural lip color should be enough for an everyday look. Use Minimal Products: You don't need 10 products to look put together. Stick to the essentials—foundation, mascara, blush, and lipstick. That's all you need for a balanced, everyday look.