No, Kellogg's is an American multinational company, but it has a strong Australian presence, having operated in Australia since the 1920s, developing unique Aussie cereals like Nutri-Grain and Just Right, and sourcing ingredients locally, making it feel very much part of Australian life.
Due to the success of Corn Flakes, a new plant is built in Botany, New South Wales. Today, this remains the current site for Kellogg's® cereal production in Australia. The factory has seen several updates over the decades, to meet increasing demand and advancements in manufacturing capabilities.
The acquisition was cleared by U.S. regulators in June 2025 and awaits European Union approval. In 2025, Italian confectioner Ferrero Group completed its $3.1 billion acquisition of WK Kellogg Co, bringing Corn Flakes, Froot Loops, Frosted Flakes, and Special K under its ownership.
Make your mornings taste like home with these classic Aussie breakfast cereals. Crack open a box of Weet-Bix, Vita-Weat, Nutri-Grain or Special K (we have all the Kellogg's and Sanitarium favourites) to start your day the right way.
In 1924, machinery specialist Morris Raymer was tasked with travelling to Australia to set up a Kellogg's Corn Flakes machine in a rented building in Sydney's Chippendale, producing 50,000 cases each week. The installation heralded the beginning of Kellogg's 100 years of manufacturing in Australia.
While many famous brands like Arnott's or Vegemite have Australian roots, they are often foreign-owned; genuinely 100% Australian-owned and made brands include Norco, SPC, Mayvers, Sanitarium, Bundaberg Rum, Fess Nasal Sprays, Hydralyte, and many smaller businesses found via the Australian Made Campaign like GME, Aqualyte, and Struc Steel. Look for the Australian Made and Owned logo for assurance that money stays local.
The Kellogg Company, doing business as Kellogg's, was an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
Both Weet-Bix and Weetabix were invented by Bennison Osborne, an Australian. Weet-Bix was introduced in Australia by the company "Grain Products Limited" in the mid-1920s, with funding from businessman Arthur Shannon and marketing assistance from Osborne's New Zealand friend Malcolm Macfarlane.
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The protests come in the wake of a new California law known as the California School Food Safety Act that bans six potentially harmful dyes in foods served in California public schools. The ban includes all of the dyes in Froot Loops, plus Blue Dye No. 2 and Green Dye No. 3.
On May 31, 2012, Kellogg's officially acquired Pringles for $2.695 billion as part of a plan to grow its international snacks business. The acquisition of Pringles made Kellogg's the second-largest snack company in the world. In 2024, Kellanova, Kellogg's parent company, agreed to be purchased by Mars Inc.
Ferrero is buying cereal giant WK Kellogg for $3.1 billion as the Nutella maker further grows its footprint in the U.S. The acquisition would give the Luxembourg-based company a deeper North American presence in everything from cereal and ice cream to protein bars, cookies and confections.
W. K. Kellogg (born April 7, 1860, Battle Creek, Mich., U.S.—died Oct. 6, 1951, Battle Creek) was an American industrialist and philanthropist who founded (1906) the W.K. Kellogg Company to manufacture cereal products as breakfast foods. His cereals have found widespread use throughout the United States.
With Weetabix you can enjoy knowing your day starts with a wholesome source of feel good energy. Made with 100% Canadian whole grain wheat, Weetabix Whole Grain cereal is high in fibre, low in fat, has no artificial preservatives, and 2 g of sugar in every 35 g serving.
GMO-Free USA (also known as Toxin-Free USA) calls for a boycott of Kellogg's, accusing it of greenwashing and "healthwashing". The campaign group provides a list of examples showing how, from its view, Kellogg's is misleading consumers.
Yes, Weetabix is generally considered a healthy breakfast option because it's made from 97% wholegrain wheat, is high in fiber, low in sugar and fat, and fortified with iron and B vitamins, supporting digestion, heart health, and energy, but it's best enjoyed as part of a balanced meal with milk, fruit, or nuts for added nutrients and to prevent blood sugar spikes.
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Did you know that Honey Nut Cheerios is the best- selling, most-popular, number one cereal in the United States? Even though the original “yellow-box” has a healthier nutrition profile (and started in 1941), the Honey Nut version, born in 1979, is by far the most popular.
Circle Limited (Golden Circle). The ultimate parent company of Heinz Australia is H. J. Heinz Company, an entity incorporated in the United States of America.
In 2012 the company was bought by the Chinese Government through the state-run Bright Food, and the equity firm Baring Private Equity Asia, with Bright Food having the controlling interest. In July 2017, the American company Post Holdings bought the company for £1.4 billion.
Sanitarium, established in 1898, is owned by the Seventh-day Adventist Church in Australia and New Zealand and is known globally for promoting health, nutrition, and wellbeing. Located in the heart of Newcastle, north of Sydney, Soul Hub offers food, services, and support to people in need.
Each box of Kellogg's Corn Flakes begins with corn sourced and grown on Aussie farms, prepared at the mill and transported to our factory in Sydney. The corn is then cooked with a little sugar and salt, before they're flaked and toasted.
The healthiest cereals are typically whole-grain, high-fiber, and low in added sugar, like plain oatmeal, Shredded Wheat, Weet-Bix, or high-fiber bran flakes (like All-Bran), often with added fresh fruit, nuts, and seeds for extra nutrients, while avoiding sugary varieties and those high in sodium. Look for options with minimal added sugar, natural sweeteners (like fruit), and whole grains such as oats, wheat, or brown rice as the primary ingredients.
Kellogg's was split into two companies on October 2, 2023, with WK Kellogg Co owning the North American cereal division, and the existing company being rebranded to "Kellanova", owning snack brands such as Pop-Tarts and Pringles alongside the international cereal division.