'Most generous': Gen Z's donate to charity more than any other generation. New research has found 32 per cent of Gen Z's give to charity monthly, approximately 10 per cent more than previous generations.
In fact, a new poll shows these young people are among the most charitable: donating, volunteering and fundraising more than their parents' generation.
Boomers — the oldest generation surveyed, born from 1946 through 1964 — gave the biggest gifts to charity, contributing an average of $2,921 in 2016 and $2,568 in 2022. Millennials, born from 1981 through 1996, were the second-most generous, and Gen X households ranked third.
Despite amassing significantly less wealth than older generations, nearly half of Gen Zers (43 percent) have given to an individual's personal cause on GoFundMe or a similar platform in the last year, GoFundMe's COO Soraya Alexander told Forbes.
Nearly 70% of Gen Zers use cash more than they did 12 months ago, according to a Credit Karma online survey of 2,118 adults, which included 331 Gen Z adults ages 18 to 26. That share was higher than any other group, including Gen X, which was 47%, and Boomers at 37%.
"A study shows that millennials will hold five times as much wealth as they have today and the group is anticipated to inherit over $68 trillion from their baby boomer elders by the year 2030," Morley Winograd, author of three books on the millennial generation, told Newsweek, quoting a 2019 research by Coldwell Banker ...
Each generation handles money in a different way. Afterall, people have grown up in different eras, they place value on different commodities, and some are busy saving for retirement while some are squirreling away their pennies in order to see the world one day.
Gen Z also faces an unprecedented behavioral health crisis: US Gen Zers surveyed by McKinsey report the least positive outlook and the highest prevalence of mental illness of any generation, and European respondents report struggling with self-stigma.
For generation Z, 73 percent of respondents said they weren't currently dating or looking for a relationship because they had more important priorities at the moment. The survey showed a generational gap in the different reasons why Americans are content with being single.
In addition, 34% of Gen Z say they are worried about the future, and 24% are concerned about a lack of learning and jobs. This concern doesn't keep them from looking for the next opportunity however, with 48% of Gen Z and Millennials (those ages 18-35) planning to look for a new job in the next 12 months.
Gen Z has been called the 'most depressed generation' with the least positive outlook and diminished emotional and social well-being. They have more unmet social needs than any other generation. The statistics for their behavioural-health issues – mental and substance disorders – are alarming.
And a survey of 600 individuals found that Gen Z is the most unhappy generation at work. Just 59% of Gen Z workers are happy, compared to 69% for Baby Boomers and 76% for Millennials and Gen X. In addition, 9% of Baby Boomers are unhappy at work, compared to 26% of Gen Z and 13% for Gen X and Millennials.
It found that, while there are similar rates of happiness across the older three generations, Gen Z is by far the least happy at work. Twenty-six percent of Gen Zers were unhappy in their jobs, and 17% were actively thinking about quitting.
Body positivity and natural beauty are genuine values of Gen Z, but that doesn't stop thin, fit, traditionally beautiful bodies from being the most celebrated. As 17-year-old Maya Al-Jamie told HuffPost, Gen Z is told to idolize women with bodies that fit the beauty standard for being body positive.
Gen Z moms feel less confident.
They put more emphasis on being the "perfect mom" compared to Millennials, and they strive to reach more parenting ideals, from keeping kids busy to owning the scheduling for the entire family.
Gen Z is known for being resourceful, independent learners who value diversity and inclusive culture and place a priority on well-being and mental health in the workplace. They are fiscally conservative with a keen focus on investing and income. Gen Z values justice and equity.
When this audience were asked to describe themselves, the three key words used were: introvert, fast learner and driven. And it's a surprising finding that UK Gen Zers are three times more likely to describe themselves as introverts than extroverts.
Aligned with the job satisfaction insights, Gen Zs also proved to be the generation most likely to quit their job if they are unhappy with their workplace, the report found.
Gen Z, while focused on their goals for now, believe the average age they will get married is 27.
According to a February 2022 Ogilvy study, 70% of Gen-Zers say their mental health needs the most attention or improvement. And an American Psychological Association report found that Gen-Z is more likely to report mental health concerns than any other demographic group.
Feelings About Dating in America
More than 30% of the survey's Gen Z respondents said they're not looking for a relationship at all, and almost 20% said they'd like to date like cats do—more on that later. Overall, 79% of Americans feel like finding the right partner is harder than finding the right job.
A CM Group consumer research effort that polled 1,000 consumers found Gen Z consumers are better educated, more practical, more ambitious and more skeptical than Millennials.
“Gen Zs are not afraid to spend,” said Taylor Price, 22, who has gathered over 1 million followers across social media platforms like TikTok and Instagram by sharing advice on spending, saving and investing. This generation is focused on making money, rather than keeping it, she said.
You'll find that they are quite different from the previous generations. Gen Z prioritises positive relationships, work-life balance, schedule flexibility, and job stability. 90% of them want human interaction at work and direct communication from their co-workers.